Metrics-Driven Video Email Marketing Solution Offered

Flimp Media, ExactTarget Partnership to Provide Metrics-Driven Video Email Marketing Solution

Partnership tracks detailed video email viewer engagement in single reporting dashboard

Hopkinton, MA, June 24, 2009 -- Flimp Media, a developer of online video marketing and viewer analytics solutions, announced today that it is partnering with on-demand email provider ExactTarget to offer email marketers a metrics-driven video email messaging solution.

The partnership marries the power of the Flimp® Web-based solution to create and track video landing pages without any programming with ExactTarget's one-to-one email marketing platform, giving email marketers the ability to build, distribute and track video based email marketing campaigns.

"Flimp makes it possible to take the deep connection and engagement of online video and convert it, directly into viewer responses and sales using email marketing," said Wayne Wall, Flimp Media's chief executive officer. "The combination of ExactTarget and Flimp provides marketers and communicators with a seamless solution for video based messaging with actionable viewer analytics."

The Flimp platform allows email marketers to create audiovisual landing pages and video emails that automatically track and report detailed viewer engagement and response data by individual email address in a single reporting dashboard.

"The partnership between ExactTarget and Flimp Media provides our clients with a new solution to deliver engaging, relevant and interactive content to subscribers," said Peter McCormick, ExactTarget co-founder and vice president of partnerships. "The power of the two platforms provides marketers unmatched video analytics for lead generation and lead nurturing programs that drive higher engagement rates and increase ROI."

Flimp Media is partnering with ExactTarget through the ExactTarget Extensions Network. The network features applications ranging from social media and survey solutions to CRM and analytics integrations that leverage open, two-way information flow with ExactTarget. The information exchange allows for seamless sharing of data across applications, enabling marketers to track the effectiveness of multiple platforms through a single application.

About Flimp Media
Flimp Media is a pioneer in the development of rich media analytics technology and video based marketing and messaging solutions for online direct marketing, communications and sales. FLIMP, which stands for Flash Interactive Marketing Platform, enables non-technical users to quickly create, edit, distribute, track and report video based marketing and messaging campaigns without any programming or IT resources required. The Flimp platform offers users a simple and low cost solution for video email marketing with viewer analytics. For more information, visit www.flimp.net.

FLIMP® is a registered trademark of Flimp Media Inc.

About ExactTarget
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

Media Contacts:
Jenn O'Meara (Flimp Media) - 508.435.5220 or jomeara@flimp.net
Mitch Frazier (ExactTarget) - 317.275.5034 or mfrazier@ExactTarget.com
Lauren Sanders (Dittoe PR for ExactTarget) - 317.202.2280 X 10 or lauren@dittoepr.com

Contact Information
Flimp Media, Inc.
Jenn O'Meara
(508) 435-5220
jomeara@flimp.net
www.flimp.net

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Educational Events for Engineers

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SoftInWay Has Scheduled Educational Events for Engineers for July-December 2009

SoftInWay has scheduled its training series dedicated to turbomachinery design engineers for July-December 2009.

Burlington, MA, July 02, 2009 -- SoftInWay Inc. has announced its educational activities for the second part of 2009. To meet the growing demand on training programs for mechanical and aerospace engineers, the company will be conducting professional turbomachinery design courses in 6 countries worldwide.

Thus, SoftInWay has scheduled AxSTREAM Introductory seminars during which the company's team will bring in the features of AxSTREAM - software system for design, analysis and multidisciplinary optimization of turbomachinery flow path. The seminar is dedicated to engineers involved in turbomachinery design and/or retrofitting, as well as to students of technical faculties and their professors.

Such seminars will be held

July 14 in Bangalore (India);
October 16 in Tokyo (Japan);
October 19 in Beijing (China).

To provide the engineering community with the necessary knowledge and hands-on experience, SoftInWay presents a new 5-day integrated course on axial turbine basics and turbomachinery design with AxSTREAM.

The program consists of two independent parts. The Axial Turbine Fundamentals course (2 days) describes gas dynamics, thermodynamics, structural analysis and essentials of axial turbines and their elements. "A most useful and interesting educational course backed up by excellent course text with helpful examples, - admitted Nathan Abbott, Dresser-Rand. - The course content covered all of the basic turbine fundamentals and was delivered at a pace that allowed the information to be digested ensuring a full understanding. The lecturers were extremely helpful and were more than willing to answer any questions."

The second part - AxSTREAM Interactive Workshop on Turbomachinery Design and Optimization (3 days) - is focused on practical aspects of design, optimization and retrofitting of axial/radial/mixed flow turbomachinery. After the workshop all the participants will be granted a free 1-month license for AxSTREAM.

The 5-day intensive course on turbomachinery will took place

September 21-25 in Dusseldorf (Germany);
October 2-6 in Bangkok (Thailand);
November 9-13 in Boston (MA, USA), (presentation of AxSTREAM 3.0).

Finally, to make its educational programs even more available and reach engineers all over the world, SoftInWay offers free monthly webinars powered by the company's industry experts. The next webinar on multidisciplinary optimization of turbomachinery flow path using Design of Experiment and Low Discrepancy Sequences methods will be held

July 23, at 10 a.m. and 4 p.m. EST.

To register for SoftInWay educational programs or to find more detailed information, please visit http://softinway.com.

About SoftInWay

SoftInWay Inc. is a USA corporation, headquartered in Burlington, MA. The company's mission is to serve the high technology community by providing software products and engineering services in the area of research, design and digital prototyping of power generation equipment. SoftInWay develops products for rapid turbomachinery design, provides technical engineering services and uses in-house and industry standard CFD, FEA and CAD tools to address design issues at the earliest possible stage to maximize engineering productivity and increase the efficiency and reliability of equipment. The core product, AxSTREAMT, is an integrated solution based on over 400 years of collective turbomachinery experience of SoftInWay engineering team, with the clear goal of bringing to industry a professional software tool for rapid, optimized turbomachinery flow path design.

Website: www.softinway.com Telephone 1-781-862-7867.

Contact Information
SoftInWay Inc.
Leonid Moroz
1-781-685-4942
info@softinway.com
http://softinway.com