Spam King Just A Criminal Joker

Spam King Indicted on Multiple Counts of Fraud, ID Theft

May 31, 2007, By Gina M. Scott

On May 30, 2007 Robert Alan Soloway, one of the most persistent professional spammers, was arrested after being indicted by a federal grand jury for Mail Fraud, Wire Fraud, Fraud in Connection with Electronic Mail, Aggravated Identity Theft, and Money Laundering.

"Spam is a scourge of the Internet, and Robert Soloway is one of its most prolific practitioners," said Jeffrey C. Sullivan, United States Attorney for the Western District of Washington. "Our investigators dubbed him the 'Spam King' because he is responsible for millions of spam e-mails."

According to the indictment, between November 2003, and May 2007, SOLOWAY operated Newport Internet Marketing Corporation (NIM) which offered a "broadcast e-mail" software product and "broadcast e-mail" services. These products and services constituted "spam" i.e. bulk high volume commercial e-mail messages that contained false and forged headers and that were relayed using a network of proxy computers (also know as "botnets"). Soloway and NIM made a number of false and fraudulent claims about the products and services on their Web site. Among them was a claim that the e-mail addresses used for the product and services were "opt-in" e-mail addresses.

Soloway has been a long term nuisance on the Internet according to the Spamhaus Project which tracks the Internet's spam related issues. Soloway has been sending enormous amounts of spam for years, filling mailboxes and mail servers with unsolicited and unwanted junk e-mail. Because he spammed through hijacked computers and open proxies, he has repeatedly violated both the Computer Abuse and Fraud Act of 1984 and the CAN-SPAM law of 2003.

Soloway's violations of the U.S. CAN-SPAM law and various state anti-spam laws resulted in his being sued successfully by a number of plaintiffs, including Microsoft Corporation and Robert Braver, owner of an Oklahoma-based ISP. Both Microsoft and Braver received damage awards of millions of dollars. Soloway never paid these awards, claiming that he lived off of the proceeds of a family trust and was therefore "judgment-proof." In September 2005 in Oklahoma City, after Soloway had fired his lawyers and then failed to appear to represent himself in court, U.S. District Judge Ralph G. Thompson issued a permanent injunction against Soloway, forbidding him to continue sending spam that violated the CAN-SPAM act. Soloway ignored this injunction as well and continued to spam.

Soloway constantly "moved" his Web site, which was hosted on at least 50 different domains. In at least one instance Soloway used another person's credit card to pay for the domain name used to host the NIM Web site. The spammed messages used to advertise the NIM Web sites contained false and fraudulent header information, and were relayed using botnets to disguise the true originating IP addresses of the spam.

Many of the false headers contained forged e-mail addresses or domain names that belonged to other real people, businesses, or organizations, causing these other innocent parties to mistakenly be blamed for spam transmitted by Soloway. Innocent parties whose e-mail addresses and domain names were forged by Soloway sometimes had their legitimate addresses "blacklisted" as spam sources, as a result.

Soloway refused to remove e-mail addresses from his distribution lists, leaving some victims with no choice but to close their e-mail accounts or cancel established domain names to stop the spamming. Soloway and NIM have been the subject of hundreds of complaints to the Federal Trade Commission, Better Business Bureau and the Washington State Attorney General's Office.

As part of the indictment, the government is seeking $772,998 as proceeds of Soloway's unlawful activities.

Email Marketing Best Practices White Paper

 

Listrak Publishes Email Marketing Best Practices White Paper

Listrak provides email marketers a checklist of best practices to follow when outsourcing HTML newsletters.

Lititz, PA (PRWEB) May 31, 2007 -- Listrak, an award winning provider of hosted email marketing solutions, announced today that it has recently written and published a white paper that gives email marketers a guideline to follow when outsourcing their HTML newsletters to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer. The white paper is available for free download in the email marketing resources area on Listrak's website.

"Even though we provide an easy to use email marketing solution, we still come across many companies that choose to outsource these processes rather than perform them in-house," says Ross Kramer, CEO of Listrak. "This guide will help the marketers and the firms increase the deliverability and usability of their email campaigns."

One of the biggest challenges for HTML newsletters is making sure that images render properly in different email clients. Listrak's white paper discusses in detail the steps that marketers can take to ensure the emails are delivered properly with all of the graphics and content blocks in place, including programming, sizing, and formatting issues. The white paper also discusses other email marketing best practices, such as personalization, list segmentation, landing page optimization, and testing specifications.

About Listrak
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.

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Press Contact: Megan Ouellet
Company Name: Listrak
Phone: 717-627-4528
Website: http://www.listrak.com

High Quality Web Domains Purchased In Large Block

Intelective Communications, Inc. Announces Purchase of Large Block of High Quality Domains

SACRAMENTO, Calif., May 29, 2007 (BUSINESS WIRE) -- Intelective Communications, Inc.(TM) (Pink Sheets: WPNC), an online media company that provides online advertising services and owns an online ad network of web sites, is today announcing the purchase of a block of approximately two hundred and fifty .com domains relating to the Travel and Real Estate vertical markets.

"Domain names are the real estate or vacant online property and web sites represent the buildings and/or improvement of this vacant land," said Lee Traupel, CEO of Intelective Communications, Inc. "There is a limited supply of quality domains and we consider domains as a strategic asset that will improve in value - we will continue to aggressively buy domains to accelerate the build out of our advertising network. Our intent is to also resell some percentage of these domains to generate immediate revenue and develop the rest, with text, audio and video content and to ultimately integrate them with our online advertising network.

"The domain registration and resale market is growing extremely fast, driven by the shortage of available high quality domains, especially those with a .com extension, which is all we are purchasing at this juncture. The actual number of registered domains has grown 800% since 2000 according to Verisign, with domain registrations reaching 120M in Q-4 of 2006, representing growth of 32% from the previous year. High quality domains with two to three words that identify a market segment and/or support an online brand are commanding resale prices of $2-5K or more per domain in many cases. We are already generating modest amounts of traffic which should increase as we buy more domains and deploy search engine optimization best practices."

About Intelective Communications, Inc.

Intelective Communications, Inc. (http://www.intelective.com) is a leading provider of online advertising services including: domain selection and development, pay-per-click campaign management, search engine optimization, online media buying and planning, web site design, search-targeted text and video content designed to generate search engine rankings for its client base. The company has an ad network of 250 web sites that are targeted for the Automotive, Travel and Real Estate vertical markets.

Founded in 1999, Intelective Communications, Inc. is headquartered in the Sacramento, California area and is managed by an experienced team of executives. The company has partnered with market leaders in pay-per-click campaign management, technology providers and has strategic relationships with a number of outsourcing firms in the US and Asia. For further information: http://www.intelective.com, investor@intelective.com, 800-804-5007 Digital Pathways(TM)

Statements contained in this news release, other than those identifying historical facts, constitute 'forward-looking statements' within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

SOURCE: Intelective Communications, Inc.

CONTACT:          Intelective Communications, Inc.
Lee Traupel, 800-804-5007

Baby Name Optimization Like College Fund: Invest Now

Baby Name Optimization

by David Berkowitz, Tuesday, May 29, 2007
WANT PROOF that you can optimize anything? What about devising a strategy to optimize search results around the name of your unborn offspring?

The idea came from a snippet on Boston.com sent in by loyal reader (and future wife) Cara Adelglass: "According to The Wall Street Journal, some expectant parents are beginning to Google prospective baby names to ensure that their kids won't face too much competition in securing a high search rank.' What's the perfect baby shower present for a soon-to-be newborn who has already been search-engine optimized? Buy the Web domain that matches their name."

That's sound strategizing. It has that echo of Jack Welch, who insisted that General Electric should only be in businesses where it could take first or second place in market share. By that line of thought, Joe Smith is probably not your best bet unless you're spending millions on optimization, and celebrity names are out of the question (alas, that rules out Brad Pitt Berkowitz as a potential name for my future progeny).

You don't want to stop just at the research phase, though. Below are ten more tips for baby name optimization. Note that while this column is tongue-in-cheek, these best practices can be applied to your business. You'd want to research potential business and product names for what listings come up in major search engines, and you'd often be wise to apply many of the baby name optimization tactics that follow.

1) Write a press release the day your baby's born with the baby's name in the headline, and optimize the entire release. As soon as the little one takes its first breath, he or she can even appear in the body of Google's natural search results thanks to universal search.

2) Buy all potential domain name misspellings of your baby's name. If you're blessed with ample foresight or come from an ages-old tradition of arranged marriages, buy versions of the last name of any potential suitor you have in mind. Redirect the names to your baby's main dot-com domain.

3) Film the birth and syndicate it to dozens of video sites. One of those sites will have to be around by the time of your kid's communion or bar mitzvah, right? On your primary domain, optimize the video by tagging every second of it so those clips are accessible to search engine spiders.

4) Blog as if you're the baby. Then, when your kid is old enough to blog, you can hand it over to your child, or you can go on blogging as if you're his or her therapist.

5) Tag your baby.

6) Create a Wikipedia entry for your baby. If it's rejected, claim that one of the parents is Britney Spears, Angelina Jolie, Paris Hilton, David Arquette, Oprah, or all of the above.

7) Googlebomb your baby's domain around the phrase "world's cutest baby," "future Nobel laureate," or "Harvard class of 2025." It reminds me of an old joke, where a parent is asked how old her children are and responds, "The doctor is three and the lawyer is two." The scary thing: some parent is reading this column right now and starting such a Googlebomb.

8) Digg your baby.

9) Be sure to update meta tags every so often, as your kid's prom date would be horrified to see "spitting up" and "potty training" as some of his or her most relevant keywords.

10) Every few years, change your child's name to something new that has less search competition. Though beware... this will bring an entirely new meaning to the phrase "your baby's in the sandbox."

Of course, all of this is in your child's best interests. When admissions officers and employers search for your child's name years from now, they'll find so many results ahead of those keg party pictures on Facebook that the reputation management will have paid off. Marketers often talk about their brands as their babies; here's a chance to treat your babies like your brands.

Post your response to the public Search Insider blog.

See what others are saying on the Search Insider blog.
David Berkowitz is director of emerging media at 360i. You can reach him at dberkowitz@360i.com. 

Search Insider for Tuesday, May 29, 2007: http://publications.mediapost.com/
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Global Mailing List Search Tool

NextMark Goes Global with Mailing List Search Tool

NextMark, a leading provider of tools and resources to buy mailing lists, sell mailing lists, and learn about mailing lists, today announced it has enhanced its mailing list search tool to classify mailing lists by more than 50 countries and 10 languages. These new features are intended to facilitate better direct marketing throughout the world.

Hanover, NH (PRWEB) May 29, 2007 -- NextMark, a leading provider of tools and resources to buy mailing lists, sell mailing lists, and learn about mailing lists, today announced it has enhanced its mailing list search tool to classify mailing lists by more than 50 countries and 10 languages. These new features are intended to facilitate better direct marketing throughout the world.

"Direct marketing is going global and so is NextMark," said Joseph Pych, founder and president of NextMark. "With global markets and global competition, it's more important than ever to deliver relevant marketing communications. This enhancement enables you to be more precise in selecting prospects for your direct marketing campaigns and to communicate with them in their preferred language."

NextMark was previously limited to classifying mailing lists by United States, Canada, and Other International. More than 14,000 of 60,000 mailing lists in NextMark's database were coded as Other International. This limitation made it difficult to reach people in specific countries outside the United States and Canada.

With its new software upgrade, NextMark now enables classification of mailing lists by virtually every country in the world. The list of supported countries now includes Algeria, Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Iran, Islamic Republic of, Ireland, Israel, Italy, Japan, Korea, Republic of, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Philippines, Poland, Portugal, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, and Venezuela.

NextMark also previously had no way to classify mailing lists by spoken language. This made it difficult to find prospect lists for campaigns in a specific language. NextMark now enables mailing list classification by more than 10 languages including Arabic, Chinese, English, French, German, Hindi, Japanese, Portuguese, Russian, and Spanish.

The new internationalization features were released as part of version 6.4, which included 56 other features that facilitate the processes of buying and selling mailing lists. In the coming months, NextMark will work with its list management clients to properly classify their managed lists by countries and languages. Once completed, NextMark's mailing lists search engine will be enhanced to utilize this new information.

Publishing mailing list information in NextMark's database is free through its MarketMax SE service. NextMark also provides a free mailing list search tool on its website and offers free trials on its advanced list research system.

About NextMark, Inc.
NextMark provides tools and resources that help organizations to buy mailing lists, sell mailing lists, and learn about mailing lists. NextMark currently indexes and tracks more than 60,000 mailing lists from 700+ sources. Its solutions have been proven through more than 2,500,000 mailing list searches and 50,000 direct marketing campaigns for thousands of catalog merchants, retailers, fundraisers, politicians, banks, telcos, entertainers, broadcasters, publishers, and other organizations that reach their market directly. NextMark is a privately held corporation based in Hanover, New Hampshire USA and on the web at NextMark.com.

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Press Contact: Joseph Pych
Company Name: NextMark, Inc.
Phone: (603)643-1307
Website: www.NextMark.com

Study Dispels Myth That Content is Spam

Lyris EmailAdvisor Study Further Dispels Myth That Content is Major Reason ISPs Filter Legitimate Email Marketing Messages Into the Spam Folder

Q1 Study Reveals that While Delivery is Still a Key Challenge, Most Problems Are Based on Sender Marketing Practices, Not Content

Emeryville, CA (PRWEB) May 29, 2007 -- A new deliverability study provides further evidence to dispel the widely-held myth among marketers that message content is the key reason ISPs filter legitimate email marketing messages.

That's the primary finding of the Lyris EmailAdvisor ISP Deliverability Report Card for Q1 2007, a quarterly research study that monitors deliverability rates for permission-based email marketing. The EmailAdvisor Report Card also reveals that a majority of the largest US-based ISPs have the lowest rates of delivering email to the inbox. The complete PDF report can be downloaded at http://www.lyris.com/resources/reports/deliverability_report_Q12007.pdf

According to the EmailAdvisor Report Card, message content is not a major cause of deliverability challenges for most email marketers. More than 1,705 unique emails were run through the EmailAdvisor content scoring application that includes the content scoring rules subset to the widely adopted Spam Assassin open source project. The average content point score of these 1,705 unique emails was 1.04 - well below the filter's generally accepted spam identification level of 3.0 or higher.

"The main message of this quarter's EmailAdvisor Report Card for email marketers is that there are no easy fixes to senders' deliverability challenge," said Stefan Pollard, Director of Consulting Services at EmailLabs, which along with J.L. Halsey's Lyris and Sparklist brands has integrated with the EmailAdvisor deliverability monitoring tool. "Changing a few keywords in the hopes of boosting inbox success rates is no substitute for adhering to email marketing best practices. It's an oversimplification to place blame primarily on content filters when a campaign has poor returns, when in fact most delivery challenges are due to subscriber feedback." According to Pollard, such feedback typically takes the form of complaints by recipients who mark the message as "spam" in their respective email clients and problematic traffic patterns such as bounces and spam trap hits. "That's why both EmailLabs and Lyris have developed deliverability programs that build on EmailAdvisor and focus on the real issues that affect a sender's deliverability," he said.

How Does Your Content Rank?
Of the emails subjected to content scoring, two Spam Assassin rules that were frequently triggered - generated content filter point scores of significance. According to Pollard, most marketers should find that easy to correct. The first rule cautions against heavy use of images, which can increase spam scores up to a full point and render poorly in email clients with image blocking enabled. The second problem, sending messages with a "From Name" composed of numbers or symbols rather than an actual name, can also increase the likelihood of the message being flagged as spam and ending up in users' junk/bulk folders.

Inbox Delivery Still a Challenge
Of the 25 U.S. ISPs tracked by the EmailAdvisor Report Card, several leading providers rank among the top ten domains with the highest rates of delivery to the junk folder. These include Gmail (3rd with 28 percent), Yahoo! (4th with 19 percent), and Hotmail (6th with 16 percent). Noticeably absent from the top ten ISPs with the worst inbox delivery is AOL, which ranked 14th on the list with a junk delivery rate of only 2.33 percent.

For the study's top-ten ranked U.S. ISPs, gross deliverability was more than 90 percent in all cases, with average deliverability of 83.8 percent across the sample. CompuServe had the highest rate of inbox delivery at 88 percent, with the remainder of the top-ten ranked ISPs achieving delivery rates of more than 81 percent in all cases. Among international ISPs, European ISPs performed the best, followed by Australian, Canadian and finally U.S. domains - although the disparities between regions were all within +/- five percentage points.

"Fighting spam and other types of malicious messaging continues to be a major challenge for ISPs, who err on the side of protecting their customers and users," said Dave Dabbah, Lyris' Senior Director of Marketing. "Marketers who adopt authentication protocols such as Domain Keys, SPF and SenderID and who actively manage their sender reputation with deliverability best practices are able to reach the inbox with their campaigns giving them a distinct advantage over other marketers that lack deliverability know-how."

Deliverability rates can be adversely affected by a number of factors in addition to individual ISP policies and sender content, including the sender's mailing history, number of complaints the sender receives, data collection practices, use of sender authentication protocols and other reputation factors. "There are a lot of different variables to keep track of when managing deliverability," Dabbah said. "That's why Lyris and EmailLabs deliverability consulting packages have developed metrics that give marketers a quantified way to view and understand their deliverability scenarios." Lyris encourages senders to adhere to email marketing best practices in order to optimize their deliverability rates.

Behind the Statistics
For the period beginning January 1, 2007 and ending March 31, 2007, the Lyris EmailAdvisor service monitored the full delivery trajectories of 440,694 production level, permission-based email marketing messages sent from 69 different businesses and non-profit organizations to multiple accounts at 54 ISP domains in the United States, Canada, Europe, and Australia.

Messages were chosen to represent a cross-section of typical email marketing and newsletter activities. Examples of email message types monitored by the study include publishing, business-to-business, retail, travel, finance, among many others. In all cases, the recipients to whom the emails were sent had made an explicit "opt-in" request to receive the messages at the specified email addresses.

About EmailAdvisor

EmailAdvisor from Lyris Technologies is a leading deliverability monitoring solution. Features include Inbox Snapshot which shows how emails render in more than 50 email clients; Delivery Monitor which shows what percentage of your emails were delivered to the inbox or junk/bulk folder; Content Analyzer which analyzes your message content against 30 different spam filters; Blacklist Monitor checks to see if your IP addresses are listed on any of 300 blacklists; and ISP Monitor provides real-time information about email delivery delays at more than 30 ISP's. EmailAdvisor is integrated into Lyris ListHosting, EmailLabs and Sparklist or is available as a standalone service. For more information visit http://www.lyris.com/products/emailadvisor/index.html.

About Lyris Technologies

Founded in 1994, Lyris Technologies provides leading-edge email marketing software solutions to more than 5,000 customers worldwide. Our suite of products, led by our flagship product ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Our commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP relations make Lyris' solutions among the best-selling email marketing applications on the market today. Headquartered in Emeryville, California, Lyris is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions to marketers at mid-size businesses. J.L. Halsey's other brands include ClickTracks, EmailLabs, Hot Banana, and Sparklist.

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Press Contact: KENNETH GREENBERG
Company Name: Lyris Technologies, Inc.
Phone: 818-990-5001
Website: www.lyris.com

World's First Intelligent List-based Email Address Finder

Razorfish, LLC Releases World's First Intelligent List-based Email Address Finder

IdeaList™ finds email addresses for a list of personal and company names. IdeaList lets you build and maintain your own email lists, eliminating the need for expensive and unreliable rented lists.

Rockville, MD (PRWEB) May 25, 2007 -- Razorfish, LLC, an innovator of business productivity software, announced today release of its IdeaList™ email address finder software that allows its users to find email addresses for a list of individuals given their first, last, and company names. The email addresses are populated into lead lists along with other pre-existing information for each individual. IdeaList lets you manage your lead list so you can target your commercial email to people who would be most interested in your products or services.

The intelligence behind IdeaList is an algorithm that uses a combination of SMTP validation, a web search, as well as inferences drawn from other email address on the same domain. Razorfish has filed several patent applications on their approach. IdeaList will also verify supplied email addresses if they're already in the list.

IdeaList installs on and runs on any desktop or laptop PC and merely requires an Internet connection to find and verify valid email addresses in a lead list. It processes typically 1 record per second (on a cable or DSL connection) and has an email address discovery accuracy between 80 and 90%, depending on operating conditions. Supported list file formats include .CSV, tab-delimited .TXT, and .XLS.

"With IdeaList you can own and manage your lead lists; you no longer have to rent unreliable email lists," said Kathy Floam, owner and president of The Pomerantz Agency, a strategic marketing and design firm that specializes in the technology industry. "And you can use IdeaList to track where your leads go when the individual changes companies. I know that my company as well as my clients will find IdeaList very useful for commercial email marketing programs."

About Razorfish:
Razorfish is a fast moving team of entrepreneurs who have a wealth of experience in developing business productivity solutions (both hardware and software) for a wide range of applications. Razorfish is headquartered in the greater Washington, D.C. area.

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Press Contact: Technical Support
Company Name: Razorfish, LLC
Phone: 703-282-4383
Website: www.idealistsw.com

Online Marketing with Automated Contextual Text Link Advertising

LinkXL™ Revolutionizes Online Marketing with Automated Contextual Text Link Advertising Technology

Automated interface allows publishers and marketers to organically grow their search engine ranking and reach untapped frontiers on the web.

(PRWEB) May 21, 2007 -- LinkXL™ launched a patent-pending technology today that enables web-based publishers and marketers to sell and purchase text link advertising within existing content using a fully automated system.

This innovative tool allows marketers to organically grow their website's link popularity and search engine ranking through contextual text link advertising. The LinkXL™ system, which can be accessed by registering at www.linkxl.com, allows marketers to purchase the text or words in the natural content on websites with related themes which then link web browsers back to the marketer's website.

"LinkXL is the next step in the evolution of text link advertising," said LinkXL™ CEO and co-founder John Lessnau. "Traditional text link brokers sell text links in footers and sidebars of websites that the search engines often ignore as paid links. LinkXL text links are indexed by search engines as natural links, allowing a website's link popularity to increase and consumers to be led to the site more readily through improved search engine rankings."

"Web marketing is no longer a luxury but a necessity," said LinkXL™ President Dwight Zahringer. "The LinkXL system will redefine online marketing in the most efficient way possible." This revolutionary method of increasing website popularity is also cost effective. It allows marketers to more accurately calculate advertising ROI and appears more authentic to consumers than traditional paid link advertising, which allows marketers to get more value for their advertising dollar.

About LinkXL
LinkXL™ is the first technology of its kind to allow all parties to buy and sell text link advertising within existing website content using a fully automated system, establishing a more mainstream, targeted, and cost-effective method of text link advertising. With the introduction of LinkXL™, advertisers can buy links to organically grow the link popularity of their website while publishers can make their keywords available to a much wider cross-section than ever before.
LinkXL™ offers a better way to use text link advertising:

1. Satisfies search engines algorithms by inserting HTML text links in the relevant TEXT of web pages rather than in irrelevant footers and side bars tables.

2. Offers webmasters a new way to significantly monetize their entire website with very little extra work.

3. Offers webmasters and SEOs a search engine friendly way to incorporate text link advertising into their website marketing plan.

For more information, visit www.linkxl.com.

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Press Contact: Dario Chiarini
Company Name: LinkXL
Phone: 6466242885
Website: http://www.linkxl.com

Opt-In Marketing Now Available for Small and Medium Sized Businesses - Video at 11

Powerful Fortune-Tested Opt-In Marketing Now Available for Small and Medium Sized Businesses

Ernan Roman launches 3-step program for direct marketing. Opt-In Marketing is achieving double-digit response rates.

Douglas Manor, NY (PRWEB) May 17, 2007 -- A sophisticated process for direct marketing that has been successfully used by Fortune 500 companies to achieve double-digit response rates is now available -- and proving its success -- for small and medium sized businesses. The 3-Step Opt-In Marketing Process™ was created by marketing guru, Ernan Roman, President of Ernan Roman Direct Marketing.

Increase response 300%
Fortune 500 companies have long been achieving double-digit response rates using opt-in marketing, a research-based, integrated marketing process. According to Hewlett-Packard's Gary Dawson, Manager, Marketing Communications & Strategy, "Marketing waste was cut by 50% or more. Program results have improved 3-fold or more. In very controlled programs, response rates have been 30%."

IBM, Microsoft, and many other blue-chip corporations have achieved unprecedented response rates using the 3-Step Opt-In Marketing Process™. For detailed case studies, please visit www.erdm.com.

According to Roman, "Small and medium sized companies have been asking us to scale and price the 3-Step Opt-In Marketing Process for them. We responded and early results indicate that this process which has been effective for huge corporations is scalable for smaller companies with comparable double-digit results."

Small companies, big success
Guy Berger, owner of Palms Trading, says, "I was skeptical whether these Fortune 500 company techniques would work for a small company like mine. However, since we started working with Ernan, we have increased bottom line revenue 10%."

Dave Schatteman, President of Progressive Hydraulics, Inc. reports, "We have just started Ernan's 3-Step Opt-In Marketing Process, and it has already provided us with customer insights and expectations which will help us transform how we engage customers in deeper, more value-based relationships."

Guaranteed double-digit response
According to Roman, "The reason we can guarantee companies double-digit response is because we have been battle testing and refining opt-in marketing for 23 years for the leading Fortune 500 companies. It has worked for them and is working now for small and medium companies."

The key to Roman's 3-Step Opt-In Marketing Process is the ability to gather uniquely detailed customer self-profiled information which enables companies to deliver the right offer to the right consumer at the right time via their preferred mix of media.

Step 1 is Voice of Customer (VOC) Relationship Research which provides unprecedented insights into customers' expectations, preferences, and aversions regarding product or service offerings, pricing, competitive differentiation, and messaging.

In Step 2, the VOC intelligence is used to create opt-in programs that achieve unprecedented levels of customer engagement and build highly targeted databases populated with unique self-profiled preferences unobtainable any other way.

This drives Step 3, the delivery of customer-requested value propositions via integrated, multichannel marketing programs.

For more details about these 3 steps, please visit www.erdm.com, "New: Breakthrough Services for Small/Medium Co's."

"We have built into a scalable 3-Step Opt-In Marketing Process what great salespeople have always done one-on-one," says Roman. "We first learn what our client's customers want, when and how they want it, and then we develop the disciplined marketing process to deliver it – per their individual preferences. This is what guarantees double digit response rates."

To learn more about how the 3-Step Opt-In Marketing Process can help your small or medium size company, contact Ernan Roman at ernan (at) erdm.com or 718-225-4151, or visit www.ERDM.com, "New: Breakthrough Services for Small/Medium Co's."

About Ernan Roman
Ernan Roman, President of the strategic marketing consultancy Ernan Roman Direct Marketing, is the pioneer who created the Consensual Marketing Opt-In Process and the Integrated Direct Marketing methodology. He authored the text "Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales" and co-authored "Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing," the first printing of which sold out in six weeks. He has appeared frequently on ABC TV and numerous radio stations to discuss issues facing marketers and consumers. In 2004, he was named to "B to B's Who's Who" as one of the 100 most influential people in Business Marketing by Crain's B to B Magazine. Clients of his marketing consulting firm include Microsoft, NBC Universal, Reliant Energy, Bio-Rad Laboratories, Walt Disney, Hewlett-Packard, IBM, United States Postal Service, Computer Associates, Golden Rule Insurance and Starwood Hotels.

For more information, contact:
Ernan Roman
President & Founder, Ernan Roman Direct Marketing
718-225-4151
ernan @ erdm.com
www.erdm.com

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Press Contact: Ernan Roman
Company Name: Ernan Roman Direct Marketing
Phone: 718-225-4151
Website: www.erdm.com

CX, MU, GD, NF, KI, and TL TLD Domains Available

BRS Media Announces iDotz.Net to Offer .CX, .MU, .GD Domains and More.

Unique Web addresses for the context, consumer experience, music, mobile unit, gold and others.

San Francisco, CA (PRWEB) May 16, 2007 -- BRS Media, an e-commerce firm that specializes in assisting Internet companies build and brand on the power of the Web, announced today the addition of .CX, .MU .GD, .NF, .KI and .TL domain names to iDotz.Net, a full service multi-domain registrar service.

iDotz.Net (www.idotz.net) will provide domain name registration under: .CX the ccTLD from Christmas Island, .MU the ccTLD from Mauritius, .GD the ccTLD from Grenada, .NF the ccTLD from Norfolk Island, .KI the ccTLD from Kiribati and .TL the ccTLD from Timor-Leste.
In addition, the list of new extensions will also be extended to resellers under iRRP.Net, iDotz.Net Reseller Registrar Program.

"We are thrilled to be offering .CX, .MU, .GD, .NF, .KI and .TL domain names to the world via iDotz.Net." remarked George T. Bundy, Chairman & CEO of BRS Media Inc., "Our multi-domain registrar service offers one of the largest and most sought-after selection of top-level domains in the marketplace" adding, "Domains under these new extensions are open globally, easy to access, work reliably worldwide, are so easy to remember. Plus, really great names are still available!"

BRS Media became the first company in the World to offer a premium multimedia domain name after launching dotFM back in 1998. And since that time thousands of web sites have taken advantage of the unique power of a branded web address.

iDotz.Net (www.idotz.net) offers "Cool Domains @ Great Prices" by providing one of the largest range of domain name choices worldwide, easy to use domain management tools, DNS management, web hosting services, SSL secure certificates, and more. The assortment of domain names iDotz.Net offers include; Premium Multimedia Domains such as: .FM, .AM, & .TV; gTLD domains like: .COM, .NET, .ORG, .BIZ, .INFO & .NAME; Country specific domains like: .US, .DE, .IN, .ES & .CN; as well as, Boutique Domains: .LA, .MN, .IM, .SC & .WS (WebSite).

BRS Media, a member of the National Association of Broadcasters, the International Webcasting Association and the Webcaster Alliance, is a full service Internet e-commerce firm that helps radio and multimedia web sites build and brand on the power of the Web. The company's online portfolio comprises: dotFM® (www.dot.fm) & dotAM® (www.dot.am), domain registrar of premium multimedia .FM and .AM domains; iDotz.Net (www.idotz.net) domain registrar of all gTLD domains (.com, .net, .org, .biz, .info & .name), as well as, boutique domains (.la, .tv, .sc, .im & .mn); iMobz.com (www.imobz.com), the coolest mobile content site featuring: ring tones, cell phone games, wallpaper and screensavers; @Radio.FM & @Radio.AM, free Web based email services; Webz.Net (www.webz.net), The Internet Webz Directory, Search the Web by category for Information & Resources; and the ever-popular Web-Radio (www.web-radio.fm). BRS Media Inc. can be found on the World Wide Web at www.brsmedia.fm. dotFM and dotAM are registered trademarks of BRS Media, Inc.

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Press Contact: GEORGE BUNDY
Company Name: BRS Media Inc.
Phone: 415-677-4027
Website: http://www.idotz.net

Domain Transfer From RegisterFly To A Good Registrar Like NameCheap.com, DomainSite.com, DirectNIC.com, etc.

Domain Transfer Special Offer Available For RegisterFly® Customers Moving to Network Solutions®

It's simple; if customers cannot find a company's Website, then they will take their business elsewhere. This is why maintaining an online identity at a consistent domain name is crucial to the marketing campaign of any small business. Recently, RegisterFly® customers have been unable to renew domain names, but now with the help of Network Solutions®, they can maintain their online identity by moving their domain names for only $9.99 a year.

(PRWEB) May 15, 2007 -- Network Solutions, the original domain name registrar, is extending a domain transfer special offer to consumers and small businesses that have been adversely affected by RegisterFly's loss of ICANN accreditation.

"In recent months, RegisterFly lost its ICANN accreditation, leaving its customers unable to renew domain names and making it difficult for them to transfer domains to another more reliable registrar," explains Jeff Grosman, Senior Vice President of Product and Marketing and Management.

In an effort to help the affected individuals and businesses keep their online identities, Network Solutions® is offering a RegisterFly Transfer Special. For $9.99 a year, more than 70% off of the regular domain transfer price, RegisterFly customers can transfer their .com, .net, .org, .biz, .us, or .info domains to Network Solutions.

As a pioneer in the domain registration service, Network Solutions has successfully helped millions of consumers and small businesses establish a Web identity. Transferring or renewing domain names through Network Solutions allows consumers and businesses to utilize its industry-leading support and expertise. In fact, free, live customer service is available via telephone or e-mail 24 hours a day, 7 days a week.

Moreover, managing a domain name(s) is simple when using Network Solutions easy-to-use account management tool. Clients can choose to utilize automatic renewal for their domain name(s), which means domain names won't be lost because of a missed payment. Also, unauthorized domain transfers, otherwise known as domain hijacking, is virtually eliminated with Network Solutions Domain Protect feature.

Network Solutions is a trusted leader in domain name registration because it realizes that secure domain name transfers and registration are of supreme importance and they truly care about the online identities of its customers.

"We understand that domains are a very important part of the online identity and marketing of a small business, says Grosman, "This is why be believe that they should be protected."

To begin the domain transfer special offer process or for additional information about this RegisterFly Transfer Special, please visit NetworkSolutions.com.

About Network Solutions
Network Solutions, the original domain name registrar, is the leading provider of affordable Internet Services for businesses. Their full line of easy-to-use Web services include, Web hosting, Web site design, online marketing, e-mail, e-commerce software, cheap domain transfer and more. Network Solutions is committed to brining the best Web-based products and services to customers, no matter their technical skill level.

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Press Contact: Susan Wade
Company Name: Network Solutions, LLC
Phone: 703-668-5057
Website: http://www.networksolutionsretail.com/registerfly/

Real Estate Search Engine Launched

New Internet Real Estate Company Launches The Search Engine For Easy To Buy Real Estate - Forsalebyweb.com

Forsalebyweb.com, A New Internet-Based Real Estate Company, Enables Sellers to Save on Commission and Buyers to Receive 100% Rebates on the Commission the Company Receives from Other Companies

May 15, 2007 - SAINT PAUL, Minn.--(BUSINESS WIRE)--Just one week after the United States Department of Justice and Federal Trade Commission released their report on competition in the real estate industry, Forsalebyweb.com launches The Search Engine For Easy To Buy Real Estate.

The company enables consumers to search all properties for sale and makes it easy to buy, sell, and save. Sellers can save on commission and buyers can receive 100% rebates on the commission the company receives from other companies.

Forsalebyweb.com doesn't limit searches to properties in the multiple listings service (MLS). Consumers can search all the major real estate companies, for sale by owner websites, newspapers, independent brokers, including national brands and popular websites. Additionally, the company provides a discussion forum and links consumers to all the major home valuation websites, neighborhood research tools, forms, contracts, and financial calculators through a password-protected website.

"The report by the Justice Department and FTC confirms our business model. The consumers are ready. The market is ready. The timing is now," says Founder and President, Sol P. Sek.

Forsalebyweb.com automates time-consuming tasks to simplify the buying process. A seller or agent simply directs buyers to Forsalebyweb.com and the company's proprietary marketing system provides real-time selling and offer comparison.

"We don't want to disrupt anyone; we're not set in our ways; we just want to make it easy to buy properties," says Sek.

About Forsalebyweb.com

Based in St. Paul, MN, Forsalebyweb.com is a privately held company that has created The Search Engine For Easy To Buy Real Estate. Using Forsalebyweb.com proprietary marketing process, copyrights and registered trademarks, sellers can save on commission and buyers can receive 100% rebates on the commission the company receives from other companies. Forsalebyweb.com differs from traditional full service, discount brokers, and fee-for-service companies by offering the first full service performance based business model.
Contacts

Forsalebyweb.com
Thomas Burke, 866-765-7355
Director of Public Relations
http://www.forsalebyweb.com

People Search Service to Help Consumers Find People

 

PeopleFinderPages.com Launches People Search Service to Help Consumers Find People

PeopleFinderPages.com announces the launch of its extensive public records and relational database search web site to help consumers find people online instantly.

Seattle, WA (PRWEB) May 11, 2007 -- A new Seattle-based web site, PeopleFinderPages.com, lets online visitors search the largest and most extensive public records relational database. Offering the capacity to search dozens of databases and billions of records, PeopleFinderPages.com is the easy way to find friends you've lost touch with, former classmates and distant family members or loved ones. This database is ideal for anyone seeking to reconnect with those people most important to them. Especially now, when most people lead hectic lives and don't have much free time, this site offers a quick search method for getting in touch with long-lost friends.

Brian Rauschenbach, the Chief Marketing Officer of Don't Blink Media, says, "PeopleFinderPages.com will enable consumers to find, connect with, and research people online using one unique aggregated interface. And they can do all this on a site that both saves time and provides multiple possibilities for finding useful information in one place."

"With PeopleFinderPages.com," Brian says, "both consumers and our advertising partners come out ahead. We live in a world where people are more Web-savvy than ever, and they want one-stop sites that will provide them with fast answers to their online queries."

In addition to the people search service, visitors to the Web site have the capability of running thorough state-and-nationwide criminal background checks. Users of this site can also search birth, marriage and death notices, bankruptcies and liens against property, and also unclaimed funds and real property records.

PeopleFinderPages utilizes an extensive search of public record databases to locate and deliver each report, and searches the Reunion.com database to help online visitors find an e-mail address as a point of contact. Additionally, PeopleFinderPages offers Ancestry and online singles search features.

About PeopleFinderPages.com:
PeopleFinderPages.com offers multiple search choices, allowing users to search via the largest and most extensive public records database for relational data. PeopleFinderPages utilizes a public records database to provide reports and uses the Reunion.com database for visitors seeking an e-mail address as a form of contact. Ancestry and singles search features are also available at PeopleFinderPages.

About Don't Blink Media:
Don't Blink Media is a premier Internet performance marketing company, specializing in leveraging extensive experience in search engine, online display, and affiliated advertising methods. Don't Blink Media provides measurable and profitable Web results for our clients and our partners. Two primary sets of services are offered. Agency services include management of entire media buying, Search Engine Optimization (SEO) and creative advertising services. Content and publishing market partnerships include performance-based market partnerships for unique content, and Web-based publishers with a targeted focus on consumer products and service companies. Don't Blink Media creates and delivers customers for our clients and partners by using a uniquely talented team of online marketing experts, and leveraging this combination of great minds and the most current technology solutions and resources.

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Press Contact: Amaya Lansing
Company Name: Don't Blink Media, Inc.
Phone: 206-447-1905
Website: http://www.peoplefinderpages.com

Daily Data Updates to Increase Accuracy of Information

 

ZoomInfo Moves to Daily Data Updates to Increase Freshness and Accuracy of Information on Nearly 36 Million Professionals

Business Information Search Engine Continues to Improve PowerSearch 2007

Las Vegas (PRWEB) May 10, 2007 -- At this week's Recruiting 2007 Conference and Expo, ZoomInfo™ announced it will update the business information search engine's data on a daily basis beginning at the end of the month to provide ZoomInfo customers with the freshest data possible.

ZoomInfo continually crawls the Business Web, and then aggregates and organizes the information into easy-to-read profiles on people and companies. Until now, the legacy architecture resulted in ZoomInfo's information being updated every five to six weeks. With this new architecture in place, ZoomInfo will have the ability and capacity to crawl hundreds of millions of pages daily, and present the new information to ZoomInfo users each day.

"The Internet is the largest and most up-to-date source for business information, and in May ZoomInfo will parallel that real-time freshness of data," said Bryan Burdick, ZoomInfo's COO. "While our customers see great value in our in-depth information on companies, people and industries, a common request has been decreasing the lag time in updating the information. We listened and are thrilled that we can now provide the industry's freshest information to the people who rely on it the most. At the same time, we're getting a lot smarter about how we crawl the web, and believe our customers will also see improvements in the quality of our data in the coming months."

ZoomInfo also announced enhancements to its flagship product, ZoomInfo PowerSearch 2007. Based on customer feedback throughout the first months of 2007, ZoomInfo released the following updates to PowerSearch:

• Customized Data Management: PowerSearch users can now configure how data is exported from PowerSearch, such as what pieces of information to include, and in what order. ZoomInfo also made minor adjustments throughout PowerSearch to help simplify navigation and account customization.

• More Powerful Workflow: Customers can now search using multiple fields in saved projects, and can now quickly identify people who have worked at the same companies as a specific person. Additionally, recruiters using ZoomInfo's JobCast email campaign tool can now track email delivery rates to better track each campaign's ROI.

• More Company Information: ZoomInfo company profiles now include M&A activity for that company, as well as displaying ranking on prominent lists, such as the Fortune 100, Russell 3000, etc.

"We're constantly soliciting customer feedback to ensure that our customers are getting the most value possible out of PowerSearch," said Michael Souza, vice president of sales. "We understand that our recruiting customers are looking to streamline their efforts to target, communicate with and qualify potential candidates. ZoomInfo's PowerSearch 2007 is designed to enable our customers to more quickly and easily find useful information about people and organizations on the Web. We believe the recent improvements to PowerSearch, combined with daily updates for the freshest information possible, will give recruiters further competitive advantages in their passive candidate sourcing strategies."

ZoomInfo PowerSearch's customers include 35 percent of the Fortune 100, 20 percent of the Fortune 500 and all of the top 20 executive recruiting companies - all searching for fresh and comprehensive information about companies and people. The updated version of ZoomInfo PowerSearch is available now. Subscription-based pricing starts at $5,950 per user per year. For more information, or to try ZoomInfo PowerSearch, visit http://www.zoominfo.com/trial.

About ZoomInfo
ZoomInfo is a business information search engine used to quickly find information about industries, companies, people, products and services. ZoomInfo is used by sales and marketing professionals to identify business opportunities, by recruiters to locate talent, and by anyone conducting in-depth research about products, services and businesses. ZoomInfo's semantic search engine continually crawls the Business Web - the millions of company Websites, news feeds and other online sources - to identify company and people information which is then organized into fresh, comprehensive and objective profiles. ZoomInfo currently has profiles on 35 million people and over 3.5 million companies, and its search engine adds more than 20,000 new profiles every day.

More than 4 million people search www.ZoomInfo.com every month. In addition, over 1,700 customers, including Google, Yahoo!, Microsoft, Oracle, PepsiCo and 20% of the Fortune 500, use ZoomInfo's patented search tools. Zoom Information™, Inc. is privately held and based in Waltham, Massachusetts.

Media Contacts:
Kari Hanson, Director of Corporate Communications
ZoomInfo
781-693-7537

Rachel Labas, Senior Account Representative
Lois Paul & Partners
781-782-5000

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Press Contact: Kari Hanson
Company Name: ZoomInfo
Phone: 781-693-7537
Website: http://www.zoominfo.com

New Business Classifieds Online Marketplace for Businesses

TheBusinessClassifieds Launches its Online Marketplace for Businesses to Connect

Today TheBusinessClassifieds.com launched its free site, which connects business buyers with business sellers.

New Jersey (PRWEB) May 7, 2007 -- Today The Business Classifieds, the newest addition to the online marketplace at http://www.TheBusinessClassifieds.com, unveils their dynamic online portal for connecting business buyers with business sellers.

Unique to TheBusinessClassifieds.com is its multiple access points to all the listings that individual sellers or professional brokers offer. Instead of going through ad by ad on a printed newspaper, users can save time by only looking at ads that interest them through advanced search functions. "Another exciting feature that the website offers is The MATRIX which is an exclusive display portal for all the listings that are on the site which are of prime value," says Anna Siroy, founder of TheBusinessClassifieds.com.

Some of the benefits to users are:

For Buyers
Instead of going through ad by ad on a printed newspaper, users can save time by only looking at ads that interest them through advanced search engines. In addition, if a user wants to look for a business broker, there is a directory of brokers by state. Registration is free.

For Individual Sellers
Sellers benefit by having their listing appear on the site for 60 days. To increase visibility, users can opt to have a "featured ad." This will allow their ad to appear on the main page.

For Business Brokers
Business Brokers will receive a free Broker webpage that includes their company info and current listings. They have the ability to post unlimited listings.

A great addition to the site is the "Resource Room" where there will be an abundance of articles pertaining to the buying / selling of businesses.

The Business Classifieds offers the ability for business buyers and sellers to fuse together in a very clean and trouble-free environment, allowing businesses to manage transactions.

For more information about "The Business Classifieds" please visit their website at http://www.TheBusinessClassifieds.com or contact its chief principal Anna Siroy at 848-248-8467

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Press Contact: Anna Siroy
Company Name: The Business Classifieds
Phone: 8482488467
Website: http://www.thebusinessclassifieds.com

HTML Design Consultant and E-Mail Message Rendering Report Added To SureSend

BlueHornet Networks Adds Two Features to its SureSend E-Mail Deliverability Enhancement Platform

Enables online marketers to optimize HTML e-mail appearance and usability

May 04, 2007 - MINNEAPOLIS--(BUSINESS WIRE)--BlueHornet Networks, Inc., a leading provider of e-mail marketing solutions and subsidiary of Digital River, Inc. (NASDAQ:DRIV), today introduced two new components of its SureSendT e-mail deliverability enhancement platform - the HTML Design Consultant and Message Rendering Report. These e-mail design tests help online marketers and graphic designers identify and correct HTML coding issues that could affect how e-mail images display and function in widely used e-mail programs.

The SureSend HTML Design Consultant checks HTML e-mail templates for potential coding problems and best practice compliance. Test results then provide information on "how-to-fix" identified issues.

The SureSend Message Rendering Report shows online marketers how their HTML appears in 15 leading desktop- and Web-based e-mail programs, such as Microsoft Office Outlook® 2007, Microsoft Hotmail® and Google's GmailT webmail services. It shows how an e-mail displays when images are turned off as well as its placement in the viewing area of the screen. Marketers can use this information to ensure that key components of their e-mail message appear in optimal viewing space for recipients.

"HTML rendering standards change frequently and vary depending on the e-mail program that recipients use, which can pose challenges for many online marketers," said Chuck Davis, vice president of Digital River's BlueHornet business unit. "By using our two new SureSend features as an integrated part of our BlueHornet eMarketing Suite, users now can easily optimize their e-mail HTML, which can help reduce costs, save time and ultimately increase the revenue generated from e-mail campaigns. These new tools also help reduce the time needed for accurate message creation and testing by more than half."

BlueHornet's SureSend platform is designed to help online marketers improve e-mail inbox deliverability rates and achieve improved results from e-mail campaigns. SureSend combines integrated tools with expert consultation to keep marketers informed about the rapidly changing criteria ISPs and other industry providers use to determine which messages get delivered, filtered or blocked. To learn more about the SureSend e-mail deliverability enhancement platform, visit www.BlueHornet.com/SureSend.

About BlueHornet Networks, Inc.

BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. BlueHornet and SureSend are trademarks of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
Contacts

Digital River, Inc.
Media Contact:
Kristin Mattson, 952-253-8395
Senor Public Relations Specialist
publicrelations@digitalriver.com
or
Investor Relations Contact:
Bob Kleiber, 952-540-3024
Vice President, Investor Relations
investorrelations@digitalriver.com
At A Glance
Digital River, Inc.
Source: via Business Wire
Updated  05/09/2006  by company
Headquarters:   Eden Prairie, Minnesota
Website:        http://www.digitalriver.com
CEO:    Joel Ronning
Employees:      1000
Ticker:         DRIV  (NASDAQ)
Revenues:       $220,408,000 (2005)
Net Income:     $54,343,000 (2005)
 

World's Largest Network of .Mobi Sites

HelloMetro Launches World's Largest Network of .Mobi Sites with GoDaddy.com's Help

More than 500 HelloMetro sites provide mobile phone users with valuable local search information.

Jeffersonville, IN (PRWEB) May 3, 2007 -- HelloMetro has launched the world's largest network of .mobi sites with more than 500 of its city-based, local search websites now available globally on practically all mobile phones. These specially designed sites are formatted for a mobile phone's screen and bandwidth, enabling users to access HelloMetro local internet sites on the go without having to wait until they have access to a computer.

All of HelloMetro.mobi web sites are registered through the world's leading domain name registrar, GoDaddy.com®. "We're pleased to play a key role in bringing these sites and other practical local information to people around the world in an easy way, through their mobile phones," said Go Daddy President and Chief Operating Officer Warren Adelman.

HelloNewYork.mobi, HelloSeattle.mobi, HelloAtlanta.mobi and HelloToyko.mobi are among the more than 500 HelloMetro.mobi sites, which each provide mobile phone users with the valuable local information they need. Local users and travelers can easily and quickly access personal and business phone directories, local news and sports results, restaurants, weather and attractions information for their city from their mobile phone. HelloMetro also has plans to make available to mobile phone users the more than 30,000 local art images and 10,000 local songs that bands have uploaded to the sites. Images will be able to be downloaded to mobile phones as background screens and music may be downloaded and added to a phone's ringtone options.

"We want to be a constant resource to our users, regardless of where they are and what technology they're using. Now users can access our more than 500 local search sites from their mobile phone, giving them more flexibility and convenience, along with fewer headaches from trying to access sites that aren't compatible with a mobile device," said Clark Scott, President and CEO of HelloMetro.

Neil Edwards, CEO of dotMobi, said, "The .mobi internet address allows businesses of all sizes to have a strong mobile internet presence. The HelloMetro network of .mobi sites is sure to be an ideal mobile application for both locals and visitors by giving them the local information they need, whenever they need it."

The use of mobile phones to access the internet is on the rise, with an estimated four mobile phones purchased for every personal computer, and more digital mobile phones in use than TVs and PCs combined. In fact, according to the latest study by Arbitron and Edison Media Research, The Infinite Dial 2007: Radio's Digital Platforms, consumers ranked mobile phones as being the audio platform/device that has the biggest impact on their lives. The .mobi address - the first and only domain designed for users to easily access the internet through their mobile phones - ensures that sites are compatible with mobile phones.

HelloMetro is a collection of more than 600 city-based, locally focused websites that share more than 2.2 million unique visitors a month. HelloMetro offers each city's residents and visitors a local platform to learn about what's new, attractions, restaurants, special events, movie show times, lottery results, real estate, jobs, phone directories - all specific to their own city and interests. Unlike cluttered city portals that blast online audiences with generic information with little local relevance, HelloMetro uniquely dedicates each city site to the flavor of the individual location. The company currently operates more than 650 locally oriented city information websites worldwide including HelloSeattle.com, HelloMiami.com, HelloLouisville.com, HelloTokyo.com and HelloParis.com.

A listing of all 650 HelloMetro websites can be found at www.HelloMetro.com or for individual city websites, type in the URL "Hello" plus "Your City Name" plus ".com" (i.e., HelloNewYork.com, HelloOrlando.com, HelloBoston.com, HelloSanDiego.com, HelloDenver.com).

About dotMobi
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that an Internet site or service will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison (3), Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

About HelloMetro
As we have said for 5 years now, the future of the Internet is "Local." HelloMetro offers users the opportunity to get to know a city through local history, attractions, real estate, jobs, Yellow Pages, local resources and other partner sites that provide the most complete and up-to-date information in their particular subject areas. Unlike cluttered city portals that blast online audiences with irrelevant advertising information, HelloMetro uniquely dedicates each city site to the flavor of the individual location. The company currently operates 650 locally-oriented city information websites worldwide (i.e., www.HelloPhoenix.com, www.HelloMiami.com, www.HelloBaltimore.com, www.HelloChicago.com, www.HelloSanFrancisco.com, www.HelloMunich.com, www.HelloRome.com). HelloMetro regularly ranks in the top three city searches with competitors including CitySearch.com, YellowPages.com, Google.com (Local Search) and Microsoft's new Local.Live.com

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Press Contact: Clark Scott
Company Name: HelloMetro
Phone: 502-387-5524
Website: www.hellometro.com

Google Analytics To Track Email Marketing

 

Listrak Email Marketing Announces Integration with Google Analytics

Listrak combines powerful email marketing tracking capabilities with web analytics for increased accuracy and relevancy.

Lititz, PA (PRWEB) May 2, 2007 -- Listrak announced today that it has integrated Google Analytics with its award winning email marketing solution. The result is a powerful marketing tool that tracks open, read, and click-through rates of the email campaigns and then tracks the interaction the subscribers have with their websites after they clicked-through the call to action link on the email message. This gives Listrak users a better understanding of their subscribers' online habits, which allows them to increase the relevancy of future campaigns while accurately predicting subscriber response. Combining both email tracking features and web analytics data gives marketers a complete understanding of their subscribers.

Google Analytics gives marketers quick and easy access to information that allows them to build accurate subscriber profiles while tracking overall goal conversion. With Google Analytics, marketers can tie goal conversion back to a specific email address or to a link through a specific email campaign, gather information on the average amount of pageviews per visit tied to a specific email address or to a specific email campaign, capture overall conversions from a specific email send, and summarize number of total visits across all email campaigns.

Ross Kramer, CEO of Listrak, says, "The combination of Listrak email marketing and Google Analytics results in a robust reporting tool that marketers can use to create timely, relevant email campaigns targeted to individual subscribers."

Google Analytics offers many marketing benefits to companies using it in accordance with their email marketing strategies. For example, companies will be able to see which subscribers added items to their online shopping carts but abandoned the carts before completing the purchase. Since the analytics are tied to their Listrak email marketing solution, marketers can easily send emails to those subscribers to complete the sale. Also, marketers can use Google Analytics for trending analysis, landing page optimization, and entrance and exit point reporting. Because it is integrated with Listrak email marketing, users can apply the knowledge instantly so they communicate better with their customers.

For more information, please read Listrak's white paper "Using Google Analytics to Increase Reporting Capabilities of Email Marketing Campaigns and Boost Relevancy and Response".

About Listrak
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.

# ! ##

Press Contact: Megan Ouellet
Company Name: Listrak
Phone: 717-627-4528
Website: www.listrak.com

New Domain Name Parking Service

Death Notice to the Domain Name Parking Industry: Don't Park it, EMBARK IT!; It's Big, It's Green, and it has an Opinion -- www.DomainEmbarking.com

New Net Profits Inc. announces a new paradigm in Internet development and the end-user experience by launching their two-fold Internet revolution called Domain Embarking and the Mass Opinion Network.

Los Angeles, CA (PRWEB) May 1, 2007 -- Don't Park it, EMBARK IT! is the death notice given to the Domain Name Parking Industry by New Net Profits Inc. with the grand opening of Domain Embarking.

New Net Profits Inc, is introducing a whole new paradigm in Internet development called: Domain Embarking. (DE) The immediate affect of DE is two-fold:

1. The old domain name industry known as "Domain Name Parking" (The website equivalent to email spam) will begin to be rendered obsolete and replaced with real and relevant websites. That's why we say "Don't park it, Embark It!"

2. The surfing public will be introduced to a whole new surfing experience that delivers 'Topic-based Website results' (as opposed to pages of hierarchal lists of link results like Google and Yahoo) via an in-house network interface called the Mass Opinion Network, which will soon grow and expand to cover every topic under the sun.

Individuals can see the very first Embarked website (The end "Product") by visiting Hillary Clinton for President 2008 Another great example is the USA Patriot Act.

In short, Domain Embarking is 100% free for both customers (Domain name owners) and end users. (The Surfing public) Domain Embarking makes for a cleaner and healthier Internet. Domain Embarking is a Green Giant in the making.

Official company spokesperson adds this: "A successful result will include: 1. The demise of the 'Bandwidth-eating / Internet-Littering industry' known as; Domain Name Parking, by replacing their 'Ad-Trap Websites' with Real & Relevant Websites. 2. Providing an established billion dollar industry with free use of our patent-pending Domain Embarking software to create a cleaner and more useful Internet environment for the surfing public and continuing to profit from their monetized domain name portfolios. I call that a Win-Win AND a Green-Green situation!" - New Net Profits Inc. President and Domain Embarking co-creator, Addison B. Bachman

For the history and the amazing story that started on 9-11 and leads to the birth of Domain Embarking and the Mass Opinion Network, listen to the podcast interview with the founder of New Net Profits Inc. and Domain Embarking's co-creator, Addison B. Bachman. It's All American.

For additional information visit Domain Embarking and the Mass Opinion Network, contact Addison B. Bachman, 9:00 a.m.-5:00 p.m. M-F

Addison B. Bachman,
President
New Net Profits Inc.
Message Line: 626-335-1000
Fax Line: 626-335-6822

Does your name mean squat?
Domain Rescue Service
Another New Net Profits Inc.
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The entire content of this page is Copyright 2007© New Net Profits Inc. All Rights Reserved, unless otherwise noted. Access to this page does not grant any rights to copy, publish, sell, license, distribute or use any included materials, including photographs, text, backgrounds or design elements in any form or media, without the express, written permission of the individual copyright holders. The Domain Embarking software is patent-pending. The phrase "Don't Park It, Embark It" is Trademark pending. For further information please contact us by email.

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Press Contact: Addison B. Bachman
Company Name: New Net Profits Inc.
Phone: (626) 335-1000
Website: www.domainembarking.com