First Magazine for the Domain Name Industry

 

Domainersmagazine.com Debuts the First Bi-monthly Magazine for the Domain Name Industry

Matamoras, PA (PRWeb) December 27, 2006 -- Domainer’s Magazine Inc. announced today that after several months of intense preparation they will be filling a void that has existed for some time in the domain name industry. Every other month Domainer’s Magazine will be publishing a full featured periodical containing a wide range of articles designed to help Domainers ranging in expertise from novice to seasoned pro.

Domainer's Magazine was designed to provide valuable insight and thought leadership into the Domaining world. Its goal is to create a world class publication that becomes the eyes and ears of the "Domainer." The magazine will focus on the value of Pay Per Click Management, SEO, Domain Legal Expertise, Domain acquisition and Selling, Domain monetization and any other topics that focus on emerging technologies and services that provides value to Domainers. They will also have reoccurring articles such as:

“Domainers Toolbox” will review some of the “Must Use Tools” for Domainers to aid them in their day to day routine.

“Spotlight” will put some of the best known PPC providers and affiliate programs in the “Spotlight” thus giving them a chance to show new and innovative ideas. “Spotlight” will also explain what sets them aside from the others in their specific industry, good or bad.

“Hardware review” will explore the latest PC’s from Servers, Desktops and Laptops to Video Cards, Mice, and Hard Drives.

“Gadget Corner” will have our resident techie reviewing the latest hi-tech toys that no respectable Domainer should be without. From Cell Phone’s which act as a micro PC to PDA’s which surf the net and can check your revenue while away from your PC.    

“Domainer’s Legal” will be a feature article by some of the most prestigious domain attorneys in the industry. This will be the place you will find valuable information that others have to pay thousands of dollars for. A must read each issue for all serious Domainers.

They also welcome Freelance submissions from established news reporters, independent journalist and writers. If you have a compelling story idea that you believe is suitable for Domainer's Magazine, please submit it via the contact us form on their website.

While they are a new publication they are boasting a subscription base of 5000 across the US & Canada to start thanks to forming strategic alliances with other companies in the domain industry. The magazine has plans of growing to over 40,000 over the next two months by applying the same methodology.

You can see a sample of there first issues cover and editorial by visiting their website at http://www.domainersmagazine.com

Contact: Kyle Douglas
Phone: (610) 737-4211

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Press Contact: Kyle Douglas
Company Name: Domainer’s Magazine
Email: email protected from spam bots
Phone: 610-737-4211
Website: http://www.domainersmagazine.com

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Company Optimizes Press Releases for Search Engines

 

PRComplete Offers First Ever SEO-Focused Online Press Release Service

Until now, most press releases have never been fully optimized for the major search engines like Google, Yahoo and MSN. PRComplete is turning the tables on expensive press release agencies with it's innovative writing and distribution service.

Sydney, Australia (PRWeb) December 26, 2006 -- A new and improved brand of online Press Release service has recently appeared. PRComplete.com co-founded by Adam Davis, an Internet Marketer, who also owns an offline press release company, has witnessed a large gap in the market pertaining to an online press release writing service which focuses on the search engine optimization side of PR.

Adam Davis intends on offering Internet Marketers the chance to have their press releases written by professionals who not only have a vast amount of experience within the PR field, but who also know how to perform search engine optimization techniques. Something that standard offline press release writing services do not perform.

PRComplete drives a competitive edge as it is not only the sole proprietor within its field, but it offers a much more affordable rate than compared to offline press release services as the average monthly rate for standard companies of this nature can range well up to $5000.

Adam Davis promises clients a much broader amount of success as the press releases that PRComplete.com provides can equal up to a success rate of six times greater than any other form of advertising promotion.

Adam Davis mentions that due to the personalized service that PRComplete will offer, only a maximum amount of 500 clients will be selected for the full 2007 year. Adam Davis has officially announced PRComplete's effective launch date as of January the 1st but he will offer special pre-launch access to the first 100 subscribers a discounted rate.

More information can be found by visiting www.prcomplete.com, or Adam Davis can be contacted directly by phone: +61 439-995-503.

About PRComplete:
PRComplete is based in Australia and offers the first ever worldwide online press release writing and distribution service which focuses on search engine optimization. PRComplete began only one month ago and is already earning well over $12,000 per month in revenue.

# # #

Press Contact: ADAM DAVIS
Company Name: PRComplete
Email: email protected from spam bots
Phone: +61 439-995-503
Website: http://www.prcomplete.com

Records Broken By Moniker

 

Moniker Breaks Records in 2006

Moniker.com forecasts continued strong growth in the domain name market in 2007.

Pompano Beach, FL (PRWeb) December 20, 2006 -- Moniker.com, the first and only provider of Domain Asset Management™, today announced record-breaking sales in 2006. Driven by successful Live Auctions at T.R.A.F.F.I.C East and West and growing interest in the domain name aftermarket, Moniker (http://www.moniker.com/) expects to see a 265 percent sales increase over 2005.

The other areas of Moniker's business grew appreciably in 2006 as well. As of December 13, Moniker was the ninth largest registrar in the world, up from 15th with nearly 1.8 million domains under management, a 92 percent year over year increase. In addition, Moniker's TrafficClub domain monetization service experienced more than 200 percent growth in 2006.

"Moniker continues to see a strong, growing interest in marketable domain names in the aftermarket," said Monte Cahn, co-founder and chief executive officer of Moniker. "After seeing the transaction volume grow consistently at our Live Domain Auctions, we expect to see the interest continue to rise as more businesses learn the value of domains as assets."

Record-Breaking Sales at T.R.A.F.F.I.C. East and West

In 2006, Moniker participated in a wide variety of valuable domain name transactions in the aftermarket, including ON.com (sale price $635,000), FlashGames.com ($226,950) and Ant.com ($241,200). According to DN Journal's Year-To-Date Top 100 Sales Chart for the week of December 17, 2006, Moniker brokered 37 of the top 100 domain name sales in all top-level-domain extensions for 2006. Of those 37 sales, 17 fall in the top 50 transactions,8 in the top 25.

"Moniker opened up a groundbreaking new channel in the domain name aftermarket with their historic live auctions this year, "said Ron Jackson, editor and publisher of DN Journal. "This exciting new sales format produced many of the largest domain sales reported from any venue in 2006. Global media outlets took notice of the blockbuster live sales of domains like Cameras.com and Sex.net and that has opened a lot of people's eyes to the inherent value of high quality domain names."

T.R.A.F.F.I.C East was a record-breaking event for Moniker. Cameras.com, the largest public sale of the year, sold for $1,500,000 while Flowers.mobi, sold for $200,000. Overall, between the live and silent auctions during T.R.A.F.F.I.C. East, Moniker netted more than $5,400,000. The top five sales included:
•    Cameras.com        $1,500,000
•    Yearbooks.com        $268,000
•    Flowers.mobi        $200,000
•    Forclosures.com        $150,000
•    Mortgage.net            $149,000

Sex.net was the big ticket item at T.R.A.F.F.I.C West in Las Vegas on May 5, 2006. Total sales netted over $2,100,000 while the top five sales included:
•    SEX.net            $450,000
•    CD.com             $275,000
•    POS.com             $250,000
•    HUGE.com             $105,000
•    WaterfrontProperty.com     $ 80,000

Notably, with these sales, Moniker oversaw two of the highest valued sales for non -.com domains, in turn setting two more industry benchmarks for the .net and .mobi extensions.

Looking Forward to 2007

Moniker anticipates greater domain sale momentum in 2007 thanks to the launch of Moniker's Marketplace in October. Moniker Marketplace, which is currently populated with more than three million domain names for sale, allows buyers to research, find, buy and sell domain names faster than before.

Moniker's next Live Auction of domain names will take place during the Internext Expo on January 17, 2007, at the Mandalay Bay Resort in Las Vegas, followed shortly after that by the T.R.A.F.F.I.C. West conference on March 8, 2007 at the Venetian in Las Vegas.

About Moniker

Moniker (http://www.moniker.com/) is the first and only provider of Domain Asset Management™, a complete set of business services that provide companies a single-point-of-access to help manage and maximize the value of their domains. These services include name creation, registration, acquisition, portfolio management, appraisal and escrow services, traffic monetization and after-market sales - all backed by unsurpassed customer service and security.

With more than a decade of experience, Moniker is a top 10 domain registrar, holds the industry's highest customer retention rate and pioneered the industry's first domain appraisal formula. It is considered the industry's premier marketplace to buy and sell domain names.

Customers include savvy investors, Web entrepreneurs and forward-thinking global companies, including Marchex, Nokia, AOL, Yahoo, the National Hockey League, Major League Baseball, Lions Gate Films, Bank of America, Microsoft, Jupitermedia, Geosigns, Mainstream Advertising and many others.

Moniker, with headquarters in Pompano Beach, Florida, is an operating unit of Seevast Corporation, a company of marketing services firms that drive sales, build brands and leverage core assets for their clients.

Contact:
Erin E. Burke
Euro RSCG Magnet
212-367-6837

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Press Contact: GENIE WHITE
Company Name: Moniker
Email: email protected from spam bots
Phone: 954-861-3512
Website: www.moniker.com

Boomers or Bust? Clue: "We Don't Call Ourselves Boomers...!"

 

World's Largest Baby Boomers Domain Portfolio Will Be Released to the Public in 2007; Over 300 Niche Targeted Domains to Be sold

The Boomers & Seniors World Network is releasing its Domain Portfolio of Baby Boomers, Boomers, and Seniors Domain names in 2007. The value of these domains continue to grow as millions are spent on marketing to the 78 million Baby Boomers. Over 300 niche targeted domains will be available.

Vero Beach, FL (PRWeb) December 19, 2006 -- "Domains have and will continue to go up in value faster than any commodity known to man." Bill Gates Microsoft Corp.

The Boomers & Seniors World Network is releasing its Domain Portfolio of Baby Boomers, Boomers, and Seniors Domain names. The value of these domains continue to grow as businesses spend millions on marketing to the 78 million Baby Boomers. Over 300 niche targeted domains will be available in 2007.

"We knew years ago that the Baby Boomers and Young Seniors marketing phenomenon would be the HOT BUTTON in board rooms, sales meetings, and mlm strategies. Revlon, IBM, Ameriprise, Gap, ING, Cadillac, Harley Davidson and many more large corporations will spend a fortune on targeting the Boomers and Young Seniors. That is why we created over 300 Baby Boomer Domains," said Larry Eulenfeld, CEO Boomers Seniors World Network. (http:/www./boomerssenior.com)

Along with their Boomers and Seniors City Sites, the marketing consultants over at Boomers & Seniors have been creating domain names that are targeted to niche markets that relate to the 78 Million Baby Boomers in America.

MSNBC has created The Boomer Nation just to keep up with the ever evolving Boomer Market. CBS, NBC, ABC all have special programing that is geared to the Boomers Health, Financial, Travel and Elder Care subjects. Commercials on TV are continuously playing the Beatles, Mamas & The Papas, and Stepenwolf to catch the boomer's eyes and ears.

"If you wanted to corner the market on the Boomers credit card market it would be a coup to own the name bayboomerscredit.com or boomerscredit.com. If you were in the health industry the domain boomersmd.com or boomersrecipes.com would compliment and enhance your business sales. Babyboomersretirementplans.com, babyboomerstocks.com, boomerscash.com, boomersmile.com immediately conjure up the exact products or services that businesses offer to the Baby Boomer which is very searchable and clickable."

"We are constantly getting calls from Internet developers wanting us to sell our boomersinternet.com and babyboomersinternet.com domain names to create an incredible Internet portal for the Millions of Boomers on the net. Every business category and service has been covered," Mr. Eulenfeld explained.

The company has also cornered the political Boomers market with domains such as boomersvote.org, boomerrepublicans.com.org, babyboomerdemocrats.com,org. boomers4hillary.com.org, boomerspoliticalparty.org and so on. The persons or groups who own these domains could put these domains to work for fund raising and other endeavours.

Mr. Eulenfeld said: "We are extremely excited about the future of our Baby Boomer domains. We also own babyboomers.fm and babyboomers.am. That is how strong we believe in this market place. The Baby Boomer will be here for the next 30 to 40 years and they like to spend money. For those businesses who are cultivating the Boomer Market and wisely purchase these valuable domains, the future will be very prosperous."

The portfolio can be purchased in its entirety or by category. SEDO Inc will handle escrow and domain transfer. This is an incredible opportunity for Corporations and Service who are looking to gain the competitive edge in this hot market.

The Baby Boomers Domains can be viewed at http://www.webdomainconsultants.com.

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Press Contact: LARRY EULENFELD
Company Name: Baby Boomers Domains
Email: email protected from spam bots
Phone: 305-505-5204
Website: http://www.webdomainconsultants.com

Domain Name Owners Play In Traffic

 

T.R.A.F.F.I.C. Announces New York City Show for Domain Name Owners

The World Association of Domain Name Developers Inc has announced it's first T.R.A.F.F.I.C. show in New York City, a new sponsor and live domain name auction.

(PRWeb) December 15, 2006 -- The World Association of Domain Name Developers, Inc. has announced it's first T.R.A.F.F.I.C. show in New York City starting June 19th and running until the 22nd. The "by invitation only" domain conference and trade show includes such giants as Google, Yahoo!, Ask.com and over 300 other companies.

Rick Schwartz, CEO and Co-founder, has also announced that TrafficZ.com will be the overall sponsor of all 3 shows in 2007 that include Las Vegas in March at the Venetian Hotel & Casino and in South Florida in October at the famous Westin Diplomat Resort. This is the 7th T.R.A.F.F.I.C. event and by all accounts one of the most important. T.R.A.F.F.I.C. 2007 will focus on development of domain names, Madison Avenue participation and Wall Street investment opportunities. Attendees of each T.R.A.F.F.I.C. Conference have combined domain assets in excess of 10 million domain names and provide the major search engines with 10%-15% of their overall traffic.

Moniker.com will again be sponsoring the 3 live domain auctions held exclusively at T.R.A.F.F.I.C. - the largest such auctions in the world. The last auction held at the Westin Diplomat Resort in Hollywood, Florida, in October, saw over $5 million in domains change hands in just 4 hours. Cameras.com sold for $1.5 million and the new Tld (top level domain) extension for mobile phones, .mobi, sold flowers.mobi for $200,000. More info can be found on their website at http://www.targetedtraffic.com or by contacting Rick Schwartz at email protected from spam bots

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Press Contact: RICK SCHWARTZ
Company Name: World Association of Domain Nme Developers Inc.
Email: email protected from spam bots
Phone: 561-997-6286
Website: http://www.targetedtraffic.com

Google's Side Of The Click Fraud Story

The Elusive Click Fraud Issue: Google's Side Of The Story

by Gord Hotchkiss, Thursday, December 14, 2006
THERE ARE FEW ISSUES IN search marketing more thorny and convoluted than click fraud. It's the elusive problem, the industry scourge that seems to defy definition. Everyone wants to know the extent of click fraud, but to date, there seems to be no credible numbers to attach to the problem. A recent BusinessWeek "investigation" called it the "dark underground" of the Internet, "a dizzying collection of scams and deceptions that inflate advertising bills for thousands of companies of all sizes." The article pegged the occurrence of click fraud at "10% to 15% of ad clicks... representing roughly $1 billion in annual billings." Unfortunately, the reporter used some questionable sources and math to come up with this number.

Even experienced search marketers can sometimes jump to wrong conclusions. Noted search marketer Andy Beal thought he had a scoop earlier this week when he did a little rough calculation on a presentation made by Google click fraud point person Shuman Ghosemajumder and pegged the actual occurrence of click fraud at 2% on Google. There was actually a little miscommunication between Beal and Ghosemajumder (since corrected on Andy's blog). I chatted with Ghosemajumder this week and here's Google's side of the story, largely ignored by the mainstream press.

Where Do These Numbers Come From?

BusinessWeek's article said "most academics and consultants who study online advertising" agree with the 10% to 15% number. Yet there has been no independent study done with reliable methodology to accurately scope the size of the issue. The study most often cited is a particularly damning one done by Outsell in May of 2006. In the study, 407 companies were asked what percentage of their search buy they believed to be fraudulent. They then averaged the responses and extrapolated it across the industry. Many of these advertisers weren't even tracking ROI, definitely a prerequisite for accurate identification of actual fraudulent behavior. As Ghosemajumder pointed out, "it's like asking a random group of people what they estimate the average salary in the U.S. to be, when they have no numbers to judge it on, and they don't even know what their own salary is." Yet, this is the number that seems to be accepted as fact by reporters determined to blow the issue into cover story status.

What's Fraud, and What's Attempted Fraud?

One fact that seems to be easily overlooked is what actually qualifies as click fraud. Fraud is only perpetrated when damage is done--in this case, if money passes hands. If no money changes hands, it's attempted fraud. Yet this simple distinction seems to be overlooked by many "investigators" into the question of click fraud. Everything tends to be included in the same bucket, usually accompanied by a whopping percentage designed to scare the hell out of online advertisers.

The 2% number quoted on marketingpilgrim.com came from Andy Beal, not from Google. It was computed by looking at the relative size of some graphics on a slide deck that was prepared to show Google's click fraud filtering systems.

Google has coined the term "invalid clicks" to refer to all those that advertisers are not charged for. This category also includes more benign examples, such as multiple clicks on the same ad that can happen when a visitor "pogo sticks," or clicks on an ad, hits the back button, and then clicks through on the ad again. Ghosemajumder does confirm that the number of invalid clicks represents a "single digit" percentage of all clicks across the network,

The "vast majority" of these clicks are proactively filtered out by Google in real time before any money passes hands, he says. It's as if the clicks didn't happen. The advertisers don't pay, and the publisher where the click originated doesn't get paid. The invalid clicks that slip through the real time filter then go for offline analysis, primarily focused on the AdSense network. Advertisers here are affected, but get refunds from Google without their having to take any action. In this case, Google does have a procedure for going back to the sites where the clicks originated. If anyone is out of pocket for these clicks, it's Google, not the advertiser.

Now we get to the 2% number. It refers to the clicks that make it through the proactive filters that the advertiser has to bring to Google's attention. The official word from Google is that this number is a "negligible percentage" of the total number of invalid clicks. My sense is that it's probably much less than 2%. Remember, this isn't a negligible percentage of all clicks, but a negligible percentage of "invalid" clicks, which in turn is less than 10% of all the clicks happening on Google.

The Impact in Dollars and Cents

So, let's talk about actual fraud, where the advertiser is the one out of pocket. Let's assume there is an advertiser with a $100,000-per- month budget. Let's further assume that the clicks this advertiser receives are representative of the total Google network.

Using the assumed 9% number as the number of invalid clicks, this means about $9000 of the budget falls into this category. From this, the "vast majority" are filtered out in real time, so there is no impact to the advertiser. A smaller percentage is refunded to the client without its having to take any action. Finally, there's the percentage that slips through the proactive filters. Even if we go with 2%, that would make the amount that would impact the advertiser $180. If you're doing your math, that's 0.18% of the total monthly spend, a far cry from 10% to 15%.

But It's Not that Simple

These are the estimates from Google, which has invested heavily in fighting click fraud. The same diligence in policing click fraud is probably not present in all advertising networks. Click fraud is definitely more prevalent in some sectors and on some networks than others. Finally, everyone acknowledges that we don't know what we don't know. If click fraud goes undetected through Google's filters and the advertiser never challenges it, it won't be identified. Google uses the ROI and conversion data that some of its advertisers share with it as an overall indicator of click fraud activity throughout its network. Its executives feel confident that there's very little slipping through all of these cracks.

Yes, this is Google's side of the story, but as the mainstream press seems to be more interested in focusing on a couple of egregious cases rather than providing a realistic picture of the issue across the entire network, I think it's important to pass it along. In the absence of real numbers for the short term, shouldn't you at least balance the numbers being touted by the press with those coming from the people fighting click fraud on a daily basis?

Gord Hotchkiss is the president of Enquiro, a search engine marketing firm. He loves to explore the strategic side of search and is a frequent speaker at Search Engine Strategies and Ad:Tech. Check out his blog at http://www.outofmygord.com

Search Insider for Thursday, December 14, 2006: http://publications.mediapost.com/

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1. Chris Nielsen from Domain Incubation says:
   December 14th, 2006 at 6:02 pm

   The problem is not overt clicking on ads, competitors clicking on ads, or double-clicking on ads. The problem is with large-scale concerted efforts that are massive enough to to have enough variety of IP address, user agents, etc. and pose as “valid” user click activity.

   Of course this activity varies some with the bid price of the clicks, but it’s really the old idea of stealing a penny from a million people. If anyone notices, who’s really going to care? The problem is that in some areas, there are hundreds or thousands of people stealing pennys, and it is noticible and it is a problem. The only real indication is the lack of bona fide conversions, and that’s hard to say for sure if it’s fraud or real factors with the marketing or web site.

   There is an answer, if everyone on the search engine and publishing side has to guts to tackel it: Flat-rate advertising. Remove the incentive to click for fraud and charge advertisers for showing the ads, not the clicks. You can still bid for placement and jack the prices up, but site owners and crooks can’t easily scam a game like that.

 

SEO Company Targets Blog Optimization

 

SEO Company Targets Blogs with Unique Optimization Package

Web design and SEO company Acclvity Inc. announces one of first available blog optimization packages.

Los Angeles, CA (PRWeb) November 28, 2006 -- Web design and SEO company Acclivity Inc has released a unique new blog optimization package. Services included in the package include installing plug-ins, modifying the blog's code to target better keywords, setting up accounts on various web-based service sites, and automatic and manual submission to search engines and directories.

This new service is aimed at everyone from blog owners to those without blogs. Acclivity's blog optimization package is unique because no one offers an identical service. While other SEO companies may offer some type of blog optimization, this is the first comprehensive package that is targeted specifically at blogs.

Acclivity Inc. also offers blog installation services for an additional fee for those who are interested in their blog optimization package, but don't yet have a blog. They also offer a monthly blog optimization service and blog writing services for those who don't have the time to keep their blog updated, but want to take advantage of its potential traffic-driving power.

"How do you get your blog noticed?" says Acclivity's president, Geoff Simon. "With more blogs popping up each day, that is the question people are asking. How do you make it stand out? We've created this package to be the best thing you can do for your blog at this price level. We're providing a targeted service that effectively promotes, submits and optimizes your blog to blast it out to the web. All the customer has to do is keep posting to their blog-we take care of the rest."

For more information, please see Acclivity's website at http://www.acclivitymarketing.com or contact them directly at 800-673-0192.

About Acclivity Inc.
Acclivity Inc. is a small company of Web Designers, SEO Consultants, Search Engine Marketers and Writers based out of Los Angeles, California. They provide a full spectrum of web services, from website and graphic design to content creation and SEO services. Acclivity works with you to build the best possible online presence: targeted and effective, with powerful rankings online and a website that converts visitors to clients.

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Press Contact: Aurora Brown
Company Name: Acclivity Inc.
Email: email protected from spam bots
Phone: 213-785-4744
Website: http://www.acclivitymarketing.com