Thursday, July 27, 2006

Link Fraud Law Passed: Will It Help?

Attorney General Hails Passage of the Child Protection Act
 
WASHINGTON, July 25 /U.S. Newswire/ -- Attorney General Alberto R. Gonzales released the following statement today regarding Congressional passage of H.R. 4472, the Adam Walsh Child Protection and Safety Act of 2006:
 
"America's children will be better protected from every parent's worst nightmare -- sexual predators -- thanks to passage of the Adam Walsh Child Protection and Safety Act of 2006. I applaud both the House and Senate -- and in particular the leadership of Chairman Specter in the Senate and Chairman Sensenbrenner in the House -- for passing this comprehensive bill, which includes provisions proposed by the Department of Justice. The protection of our Nation's children has been, and will continue to be, one of the Department's highest priorities, and we believe this bill will help us do our job even better."
 
Background
 
Important measures in the Adam Walsh Child Protection and Safety Act include:
 
-- Providing statutory authorization for one of the Attorney General's major initiatives, Project Safe Childhood, which will be implemented through U.S. Attorney-led, locally designed partnerships of federal, state, and local law enforcement to investigate and prosecute technologically-facilitated crimes against children.
 
-- Strengthening the national standards for sex offender registration and notification, including:
 
-- Consistent requirements that convicted sex offenders register in the jurisdictions in which they live, work, or go to school, and periodically appear in person before officials of those jurisdictions to verify and update their registration information.
 
-- Longer required registration periods for sex offenders, including registration for at least 25 years or for life for persons convicted of offenses involving sexual abuse or exploitation of children, for rapists, and for recidivists.
 
-- More consistent availability to the public through the Internet of information concerning the identities and locations of sex offenders who are required to register.
 
-- Enhancing the penalties for various federal violent crimes and sexual offenses against children.
 
-- Authorizing the Attorney General to make grants to support pilot programs for electronic monitoring of released sex offenders, and to support effective civil commitment programs for mentally disordered or abnormal sex offenders who remain dangerous.
 
-- Allowing the Attorney General to seek the federal civil commitment of sexually dangerous persons to treatment facilities until such time as they no longer pose a threat to other persons.
 
-- Including the provisions of what is popularly known as "Masha's Law," to make it clear that adults who were victims of sexual exploitation when they were children can sue both those who initially committed the exploitation and those who perpetuate the exploitation by downloading the images of abuse.
 
-- Enhancing recordkeeping requirements to ensure that minors are not depicted in sexually explicit material.
 
-- Prohibiting the insidious practice engaged in by certain sexually explicit web sites of hiding innocuous terms in the hypertext markup language so that a search for those terms on the Internet yields links to the sexually explicit web sites.
 
Contact: Justice Department, 202-514-2007
 
 

Tuesday, July 25, 2006

EyeTraffic Media And Search Mojo to Offer SEO/SEM Solution

 
Search Mojo and EyeTraffic Media Collaborate to Offer Fully-Integrated SEO/SEM Solution to Clients

Partnership to provide innovative marketing expertise to small and medium businesses.

McLean, VA (PRWEB) July 21, 2006 -- Search Mojo (http://www.search-mojo.com) and EyeTraffic Media (http://www.eyetraffic.com) today announced their collaboration on several Search Engine Marketing and Optimization campaigns for small- and medium-sized businesses. The joint campaigns include comprehensive search engine optimization and Internet advertising programs that incorporate a component of interactive marketing.

Search Mojo provides its clients with deep expertise in natural search engine optimization and pay-per-click advertising management, while EyeTraffic Media specializes in interactive marketing solutions. The Search Mojo-EyeTraffic Media partnership enables both companies to provide unique comprehensive and interactive marketing solutions that are both strategic and tactical for small and medium businesses.

“The ultimate focus is on boosting lead generation and customer acquisition via an integrated and innovative online marketing program,” said Janet Driscoll Miller, president and chief executive officer of Search Mojo. “EyeTraffic Media, like Search Mojo, has a results-driven mindset. This, along with EyeTraffic Media’s understanding of the online advertising dynamic, is what assures me that this collaboration will push the envelope of Internet marketing results.”

“In a study by MarketingSherpa, companies who optimized their websites for search engines saw a 73 percent increase in website traffic after optimization," said George Assimakopoulos, managing director of EyeTraffic Media. “EyeTraffic Media’s partnership with Search Mojo will allow us to extend best-in-class SEO and PPC services to our clients.”

About Search Mojo, Inc.
Search Mojo is a search engine marketing firm specializing in natural search engine optimization and pay-per-click advertising management. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their natural search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo or sign up for a free search marketing assessment online at www.search-mojo.com.

About EyeTraffic Media
EyeTraffic Media is a specialized consulting firm committed to providing unsurpassed interactive marketing solutions as part of an integrated advertising approach. The company boosts lead generation and customer acquisitions through measurable, low-risk online programs.

Headquartered in the Washington DC area, EyeTraffic Media is surrounded by the today’s business and economy leaders. With this access to the technology industry’s decision makers, the company is constantly aware of the trends and tools required to effectively compete in an ever-changing marketplace. Clients rely on EyeTraffic Media to be knowledge-experts for understanding interactive technologies and leveraging them as tactics for their branding and marketing programs.

###

Press Contact: Janet Driscoll Miller
Company Name: SEARCH MOJO
Email: email protected from spam bots
Phone: (800) 939-5938 x701
Website:
http://www.search-mojo.com

Saturday, July 22, 2006

New Search Engine From USLINX Launches

 
USLINX Launches New Search Engine

USLINX.com, a global Internet company, launched a new search engine Friday, claiming it is a faster and easier way for users to find what they are searching for on the Internet.

Simpson, IL (PRWEB) July 22, 2006 -- USLINX.com, a global Internet company, launched a new search engine Friday, claiming it is a faster and easier way for users to find what they are searching for on the Internet.

Building on the back-end technological improvements in relevancy and comprehensiveness while leveraging the assets of major search networks, the new search engine provides a better search experience in a cleaner, easy-to-use interface and faster ways to find relevant information, USLINX said.

"USLINX's goal is to provide the highest quality search experience on the Internet," said Ron McBride, chief executive officer of USLINX. “The new search engine marks the next step in building an integrated search platform that leverages the most relevant, comprehensive content from across the Web”, he said.

"In the last years we have used others search engines, and have tried to understand what our users are looking for in a search experience and these latest improvements to Clik-N-Search’s Search are focused on providing the key features that our users want," McBride said.

”We believe USLINX's new search engine, which combines Google's, Yahoo's, DMOZ, and MSN’s Indexes, will provide customized services that will make Clik-N-Search, one of the world's greatest online search engines.” He said.

”According to Search Engine Watch, an industry newsletter, Google handles an average of 112 million searches a day and Yahoo handles about 42 million, shucks we are just babies along side these elephants”, McBride continued.

At present, USLINX uses on its portal a search engine it licensed and co-branded with DMOZ. To reduce its dependence on others, USLINX had this search engine created in Israel, by a specialist. USLINX is expected to incorporate its 21 divisions into its search engine by year's end.

USLINX's new search engine is immediately available at
http://www.uslinx.com/websearch. USLINX is configured to provide the results in a way that brings you the #1 Yahoo Result when searching for a keyword or phrase as Clik-N-Search’s #1 result, #1 on Google as its number two result, #1 on DMOZ as its number three result, and #1 on MSN for its number four result, then repeats, with Yahoo number two as USLINX number 5 result, and so on and so forth.

In contrast to the cluttered search pages of MSN and Yahoo (although the new look of Yahoo is much simpler now), USLINX opted for the simple look ala Google. But you can’t get much plainer than USLINX has done. And it does give you the results, numbered for easy reverence.

A Search for “Yahoo Search Engine” returned the following:
Results 1 - 10 of about 148,700,000 for Yahoo Search Engine.
Someone said it takes 5 seconds to read a result from a search. At the rate USLINX’s Clik-N-Search returns, results it would take you, 23 years, 6 months, 3 days, 1 hour, 1 minute, 1.8 seconds to read all the results from this one search. That’s 24 hours a day, 365 days a year for over 23 ½ years to read all the results for a search “Yahoo Search Engine.”

About USLINX.com

www.USLINX.com is "Where you go when you need to Know" for Internet information related to e-business, online marketing and emerging technologies. USLINX.com gathers e-business information from around the world and all over the net, bringing sources, reports, and daily articles to its visitors, as well as offering unique shopping experiences.

Media Contact:
Marie McBride
Public Relations Manager
(618) 695-2763
Corporate Communications

###

Press Contact: Ron Mcbride
Company Name: USLINX.com
Email: email protected from spam bots
Phone: 618-695-2763
Website:
http://www.uslinx.com

Company Acquires New Domain Names and Auction Premier Domain Names

 
Internet Finance International Acquires New Domain Name Verticals, Launches Five New Websites and Places Premier Domain Names Into Auction

Internet Finance International acquires new domain name verticals, launches five new websites and places premier domain names into auction.

Chandler, AZ (PRWEB) July 22, 2006 -- Leading Internet media distribution and direct search firm Internet Finance International Corporation recently acquired a portfolio of approximately 300 domain names across two major verticals – business and travel with the Company’s portfolio estimated at 1400 domain names and climbing. Chris Kern, President of Internet Finance International Corp. stated “the recent domain name acquisitions in the travel and business verticals are very valuable, especially when coupled with a specific type of business, city, state or country. These recent additions are crucial to building our online media network and creates a compelling platform for direct search and local search which are two of the hottest markets in Internet advertising.” Further developments and specific site launches in these verticals will be announced in the near future.

Internet Finance also brings the public five new websites that were launched during July, 2006. These specific vertical portals, more recently referred to as vortals, can be found under the following names:
www.ServiceHealth.com, www.HealthPlanPros.com, www.eCompanies.info, www.HotelPlace.net , and www.BestHotelsInGermany.com. These vortals were designed and launched to become leading destinations to provide niche oriented content and advertising placement to improve the user experience and to better match targeted media to consumer needs. Chris Kern commented “our business plan and strategy is very focused towards building depth within specific market niches, similar to major direct search and local search companies such as NameMedia, and Marchex, which collectively have more than a million domain names and related websites.” Internet Direct Search and Local Search advertising is estimated to bring in between $400Million and $800Million in 2006, and in excess of $1Billion in 2007 by estimates from several media analysts. “This is a emerging aggressive growth market where there is plenty of room for established companies and new players to come on board and contribute to this burgeoning sector of Internet media – we’re here to stay,” stated Mr. Kern.

Internet Finance also has decided to re-deploy another segment of its business model - selling niche oriented domain names. DNJournal reports recent July domain name sales showing Wifi.com being sold for $225,000; PrimeRate.com changing hands for $110,000, and Diamond.com being the 2006 sale of the year at $7,500,000 (sold in May 2006). The Company has elected to place highly relevant direct search domain names such as SearchFrankfurt.com, BestHotelsInCanada.com, SearchForHotels.net, and WifiShopping.net, amongst several others, into to auction at Sedo.com – the world’s largest domain name marketplace.

About Internet Finance International Corporation:
Internet Finance International Corporation was founded in 1992 on the premise of assisting small and middle market companies with their business development and financing needs. Since 1996, the Company’s focus was realigned towards acquiring domain names, online business development and growing its Internet media distribution network. With approximately 1400 domain names and 20 leading Internet properties, the Company benefits from leveraging current technology and direct search methodologies to optimize the online experience in addition to acquiring strategic domain names and domain name portfolios serving specific market verticals and niches.

# # #

Press Contact: Chris Kern
Company Name: INTERNET FINANCE INTERNATIONAL CORP
Email: email protected from spam bots
Phone: 480-659-4907
Website:

Friday, July 21, 2006

All Things Great And Small: Google Checkout and Micropayments

I had heard about Google Checkout a while back and thought it made sense. After it doesn't hurt to have a competitor to PayPal, which I like.

Well, I ran across an article about it and decided to check it out and sign up. It seems pretty good. The idea of a central account that allows you to make purchases easily on-line is great, and their fees are low for sellers. And not passing the credit card along to vendors should help to reduce the security risk of that information being in many databases all over the place and more chances for the information to fall into the wrong hands.

But I was struck by a thought related to an interest I've had for several years now, and that is the question of Micro Payments. The challenge for selling things for small amounts of money, even fractions of a cent has been the costs involved with doing it. Some attempts have been made with systems that charge you a lump sum and then debit your account as you buy ring tones, music, photos, etc. The problem is that I don't think most Americans like this model. I always feel like my money is "tied up" when it could be doing other things for me. The other problem is fraud. Policing many millions of small transactions every day may be so costly that it eats into profits.

Well, I think I figured out the solution to the fraud issue a long time ago, but after mentioning it to a former employer who I thought might be interested, I have since kept my idea to myself. Perhaps I may still get a chance to share this idea with someone who could actually be in a position to see if it would work.... :-)

Anyway, I did a few searches on "google checkout micropayments" and found surprisingly few hits that had any information. Most stated that Google Checkout didn't offer micro-payments, most said that it wasn't ever going to happen, and only one thought that's what's next to be offered. So there are not many of us that can see the next logical step and that is Google Micropayments.

I think this will happen, because Google Checkout is in a perfect position to aggregate transactions to get the billing charges down low enough. Look for something like a Micropayment account where you can review all your charges and then get billed periodically, perhaps monthly. Merchants will get the same thing, a reporting system that allows the to track transactions on a detailed or summary level. Merchant fees will be low because the cost involved with be low. Google checkout will make it easy to buy bits and bytes with a simple login. Sales of wallpaper, icons, jokes, songs, and things we can't yet imagine will become even larger than they are now. Sites that don't sell things will have Virtual Tip Jars. Like a site? Toss a quarter in the tip jar. Want to donate to a charity easily? Slip a dollar into the tipjar. And, since you won't have to fill out a long checkout form, buying things with your handheld/phone will be easier. Wow!

This is so damn huge I can hardly stand it!

Of course, the huge potential will also draw the scammers, many of whom are smart enough to know that stealing a little from many is the low-profile way to go. Many see this as a problem that will quickly doom the concept of micropayments, but they don't know that I already have a solution... :-)

(hris

Chris Nielsen, Owner
Nielsen Technical Services
http://www.NielsenTech.com
Search Engine Optimization and Internet Consulting
"Be what they're searching for!"
___________________________________________

Thursday, July 20, 2006

RE: H Ranking Position

Hi James,
 
Thanks for your message.
 
Yes actually, it's been at the top of all the search engines that we have targeted for some time now. We still have a PR4 at Google, but we expect a 5 or 6 at the next update. The site is generating business, which is the most important thing. So while it's nice you are concerned about how our site is doing in the search engines, things are going well.
 
Say I have a question for you? If you also get sites to the top of the search engines, that means getting top rankings in the search engines for all the important keywords and keyword phrases, by optimizing the site and submitting the site to search engines and directories, you know practicing good search engine optimization or SEO, then why are you sending out email messages like this?
 
I mean, if your service really worked, wouldn't you just do it for yourself, get those top rankings and have lots of clients contact you with business? You service does work, doesn't it? Then why the email spam? I just don't get it. Perhaps it did not occur to you that you could use your service for your self, get a search engine friendly site, optimize it with scored keyword phrases, submit the site to as many search engines as possible, maybe do some link building just to make sure? Then you can sit back and watch the leads just roll in! You should try it, then you won't have to bother people with these silly emails that make no sense.
 
Thanks,
Chris
-----Original Message-----
From: James Corbett [mailto:jamescorbute@naui.net]
Sent: Thursday, July 20, 2006 9:31 PM
To: azcollections@nielsentech.com
Subject: H Ranking Position

azcollections@nielsentech.com:

 

Is your site at the top of the major search engines?  If not - it should be. And we can get you there quickly and with little expense.  We have worked with many companies and can give you solid references from many happy clients.  Want a free quote?  Reply to us. List all the web addresses you want us to check and the best way to reach you.

 

Regards,

James Corbett

eM6 eMarketing Conference Covers Internet Marketing Best Practices

 
Internet Marketing Best Practices, Processes and Techniques Covered at Annual eM6 eMarketing Conference

Leaders in the marketing arena will provide synergistic strategies and tactics using multiple marketing channels, at eMarketing conference October 3rd and 4th in Boston.

Providence, RI (PRWEB) July 20, 2006 -- The eMarketing Association today announced that its eMarketing Conference will cover all media for online marketing. Included will be sessions on blogs, podcasting, word-of-mouth, banner advertising, email marketing, integration of offline media, rich media, mobile marketing, e-commerce, website and search marketing.

Robert Fleming, CEO of the eMarketing Association said, "the sheer number of marketing channels available make the process of designing and implementing successful programs a challenge. The unprecedented number of tools and technologies that marketers need to understand and utilize will be covered in detail at this event in Boston. We have enlisted leading executives in each arena to provide attendees with best practices, processes and techniques that they can use immediately to improve their marketing ROI. The event atmosphere is sophisticated and professional, providing excellent opportunities for networking and exchange of ideas and innovative strategy. No other conference provides this type of focus on actionable techniques covering all media within the Internet marketing arena."

Mr. Fleming added, "There are no confusing break-out sessions, exhibits or tracks. We have designed this to be a comprehensive and complete agenda that covers all aspects of Internet marketing clearly for senior level marketers. Professionals that have an interest in achieving maximum effectiveness for their on and offline programs should attend. Membership in the eMA is not a requirement for registration. I suggest that interested marketers register now, since this event has sold out in the past."

Speakers include senior executives from HP, Tribal Fusion, Ion, Silverpop, CNET Networks, Mercent, Molecular, Prospectiv, Did-It and others. A welcoming reception hosted by the eMA will follow on day one. Thousands of marketing professionals have attended eMA events. Attendee testimonials indicate that a large percentage of attendees are able to immediately implement strategies to enhance their marketing ROI. eM6 will be held at the newly Remodeled Radisson Hotel in Boston October 3rd and 4th, and is open to marketing and business professionals. The event is sponsored by: MSNBC, Tribal Fusion, The Mobile Marketing Association, The Interactive Advertising Bureau, Silverpop, Additional sponsorships are still available at eMarketingAssociation.com.

The eMarketing Association (eMA) is the worlds largest international association of eMarketing professionals. Members include governments, companies, professionals and students involved with the eMarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and governments on issues related to e-Commerce, multi-channel marketing and legislative issues. The eMA has members in over 40 countries around the world, and sponsors or manages over 30 events a year. More than 3,000 marketers have enrolled in eMA online courses and thousands of eMarketing professionals and students have achieved certification status.

Membership in the eMarketing Association, recognized worldwide, indicates a commitment to our profession as well as to professional development and achievement. eMA certifications are endorsed by governments, educational boards, colleges and universities, and provide marketers with a tangible credential for advancement in our field.

The eMA is committed to enriching the marketing community and its members through recognition, research, advocacy, education and service. Information on this event and others is at the eMA website. eMarketingAssociation.com.

# # #

Press Contact: Robert Fleming
Company Name: eMARKETING ASSOCIATION
Email: email protected from spam bots
Phone: 401 440 6519
Website:
www.emarketingassociation.com

Wednesday, July 19, 2006

Holistic Search Campaign Actually Synergistic?

Holistic Search Campaign Management--Measuring Conversions Against The Lift
 
by Rob Garner, Wednesday, July 19, 2006
IN MY NATURAL AND PAID search campaign management experience over the past several years, I have often heard a common misperception about holistic search, mostly from clients who were new to the medium. It goes like this: "If we're ranking in natural (or paid), then we don't need the other one."
 
Digging deeper into one client's reasoning behind this assertion, I found that the company would not consider engaging in paid search because of the perceived erosive effect on natural clicks, which in effect caused them to pay for clicks that were otherwise "free." Breaking down the logic of the latter perception reveals some intriguing reasons not only to engage in holistic search management, but also measure holistically against conversions, rather than simply pit search against itself.
 
Click Erosion, or Click Elevation from Holistic Search?
 
Case studies published by Nielsen and SEO-PR report that when a listing is highly placed in both the natural and paid areas of a search engine results page, there is a click lift ranging between 32 percent and 300 percent. In the SEO-PR study, conversions increased by 300 percent as well. I also see similar spikes in my own campaigns, with clicks and conversions vaulting as high as 100 percent.
 
Once click and conversion lift is achieved through holistic search, there is one additional factor that sheds a greater light on the value of holistic management.
 
Adding "Free" Search into Holistic Conversion Metrics
 
One weakness of the erosion argument is the notion that clicks in natural search are "free." Natural search is not truly free, because costs are incurred either by hiring a professional agency or consultant, or by doing it in-house. Even reporting and analytics for "free" results have a time, dollar, and resource cost attached.
 
By acknowledging natural resource costs and adding them to overall metrics, CPC gaps between paid and natural become more realistic. While these costs inevitably increase average CPCs, most search marketers find that natural optimization has a consistently decreasing CPC over time, which effectively lowers the average holistic CPC as well.
 
When conversion value is measured against lift using an average CPC metric, a new picture of the search campaign emerges, particularly in measuring a positive or negative impact. This does not discount the dynamic interplay between paid and natural search, but does provide a more objective view of the overall search campaign.
 
Here are a few other interesting factors of holistic search management that support the theory and measurement of increased clicks:
 
There are two basic opportunities to capture visibility on a search engine results page. As obvious as this may sound, it is worth repeating. Marketers have at least one opportunity to appear in natural results, and one opportunity to appear in paid search. One of the basic premises behind holistic lift is that when page visibility is increased, clicks and conversions also increase.
 
If holistic search creates additional clicks, then not operating holistically drives those additional clicks somewhere else. Whether you engage in holistic search management or not, the search frequency will remain constant. Not engaging holistically means abandoning additional clicks and conversions that could have been derived from the lift. These searchers may be driven to other sites (including competitors), or a search may be aborted when intent is not met with satisfactory results.
 
Some searchers are predetermined to click on paid or natural based on the greatest likelihood that one or the other will deliver on search intent. As Gord Hotchkiss reported in a recent "Search Insider" column, certain visitors are pre-mapped to go to "the area of greatest promise" on the SERP, based on their search intention. Hotchkiss posits that our potential visitors have two general views of the search engine results page, that of the paid promise, and of the natural promise. For the marketer, this means being visible in both throughout all search stages until satisfaction is met.
 
The real story about a holistic search campaign is told in the lift and return on ad spend, not just the erosion measurement or the paid media budget. If you are not engaging holistically, then maybe now is the time to test it and see how your conversions are affected. I would love to hear your feedback.
 
Rob Garner is senior strategic planner at iCrossing.
 
To respond with a post to the public Search Insider Blog now, enter your comments below and click 'Post Reply.'
 
See what others are saying on the Search Insider BLOG.
 
Search Insider for Wednesday, July 19, 2006: http://publications.mediapost.com/index.cfm
 
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Ads Eyes Don't Just Seem To Follow You, It Really Does!

ALMONDNET GRANTED SECOND PATENT FOR BEHAVIORALLY TARGETED ADVERTISEMENTS
 
Patent Results From AlmondNet’s Continued R&D In Online Advertising Technology 
 
NEW YORK– For Immediate Release - AlmondNet, a New York-based media and advertising technology company, has announced that it has been awarded a second online advertising patent (Patent # 6,925,440) from the U.S. Patent and Trademark Office. AlmondNet’s newly awarded descriptive-profile patent secures a method for the owners of online consumer profiles to earn revenues from ads targeted based on their profiles.
 
AlmondNet’s (www.almondnet.com) Post-Search network serves relevant ads to consumers based on their recent online searches. For example, a consumer who searches for car insurance information might then see an ad from an insurance provider when reading sports news, weather, or any other content – for up to 30 days following their initial search. Post-search ads do not utilize personally identifiable information, and every ad allows consumers to opt out if they wish.
 
"In a behaviorally targeted ad world, knowing a person’s purchase-intent is key to presenting relevant ads. Determining purchase intent is especially challenging when people spend less than 5 percent of their online time searching. AlmondNet’s newest patent is key to delivering relevant ads based on purchase-intent since it provides profile owners with an economic incentive to share those valuable purchase-intent profiles. With purchase-intent profiles, relevant behaviorally-targeted ads can be delivered to consumers wherever they happen to be on the web". said Roy Shkedi, founder and CEO of AlmondNet.
 
"AlmondNet’s continued investment in R&D and the development of innovative IP, which reflects the company’s vision of where it thinks the online advertising industry is headed, has resulted in a second extensive patent that covers AlmondNet’s Post-Search solution and expands AlmondNet’s IP portfolio," said Michael Kubin, AlmondNet board member and Evaliant co-founder.
 
About AlmondNet
 
Founded in 1998, AlmondNet (www.almondnet.com) is a New York-based media and advertising technology company that revolutionizes search and makes the Internet advertising market efficient by distributing relevant paid search ads to people wherever they go, based on recent searches they made.
 
To interview AlmondNet or for additional info, contact:
 
Jeff Rutherford
 
413 369 4128
 
jeffru@tryloncommunications.com

Monday, July 17, 2006

Panel Will Discuss How To Add Search Engine Marketing

 
Kinetic Results CEO to Moderate Panel at Ad:Tech Chicago: Kevin Ryan to Host Panel of Industry Experts on Managing Complex Search Campaigns

Kevin Ryan, Chief Executive Officer of Kinetic Results, will host a panel of industry notables at the Ad:Tech Conference in Chicago on Monday, July 24, 2006 at 11:45 AM. Ryan’s panel will discuss how to add Search Engine Marketing to an existing digital marketing campaign.

Dallas, TX (PRWEB) July 17, 2006 –- Kevin Ryan, Chief Executive Officer of Kinetic Results, will host a panel of industry notables at the Ad:Tech Conference in Chicago on Monday, July 24, 2006 at 11:45 AM. Ryan’s panel will discuss how to add Search Engine Marketing to an existing digital marketing campaign.

“In particular,” said Ryan, “we will be discussing how to successfully direct a very complex Search Engine Marketing campaign that involves managing and optimizing bids for tens of thousands of keywords across multiple pay-per-click search engines. This is no easy task, even for a digital agency.”

This informative session will show attendees how a combination of strategy and technology can help digital agencies and large direct advertisers better manage existing large, complex SEM campaigns. It will also reveal how to grow smaller campaigns to another level of efficiency more easily.

“Attendees can expect to take away from this session a plan for organizational growth, resource requirement plans and a roadmap for management,” said Ryan.

About Ad:Tech
Ad:Tech is the digital marketing conference for today's marketing leaders, offering sessions and roundtables on Online Advertising, Analytics and Optimization, Website Design and Optimization and Analyzing Your Marketing ROI. Held in San Francisco, Chicago, New York, London, Shanghai and Sydney, Ad;Tech features expert speakers while also offering an excellent environment to learn and connect. Ad:Tech Chicago will be held at the Sheraton Chicago Hotel and Towers from July 24th and 25th. To find out more, visit
www.ad-tech.com.

About Kinetic Results LLC
Headquartered in Dallas, Texas, Kinetic Results, LLC is a full service interactive marketing agency with specialties in search engine optimization and placement, website design and application development. Kinetic Results’ client roster includes Hilton Hotels Corporation, Gateway Computers and Samsung, among others. Kinetic Results also maintains offices in New York City. For more information, please visit www.kineticresults.com.

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Press Contact: Masha Geller
Company Name: KINETIC RESULTS, LLC
Email: email protected from spam bots
Phone: 203-981-7256
Website:
http://www.kineticresults.com

Search Engine Academy Gets New Director, Offers SEO Franchises

 
John Alexander Moves Into The Role Of Director Of Search Engine Academy As The Former Director Jerry West, Moves On

Leading SEO industry educators Robin Nobles and John Alexander have officially announced leadership restructuring for their Search Engine Academy organization. John Alexander has been appointed the role of Director of the Search Engine Academy after former Director, Jerry West has made a decision to step down and persue other interests.

Toronto, Ontario (PRWEB) July 17, 2006-- Robin Nobles and John Alexander expressed their thanks to former partner Jerry West for his early contributions and for his help forming the new Search Engine Academy training company. Nobles, who is Co-Director of Training for the parent company Search Engine Workshops, went on to say, "Both John and I extend our very best wishes to Jerry West, for much success in the future."

"The Search Engine Academy is still new and growing but our focus is on imparting "search engine marketing skills" to businesses and individuals across the US and Canada through our live "hands-on" SEO training programs delivered through our network of licensed educators," explained Nobles.

John Alexander stated, "We currently have licensed associates teaching our SEO workshops in the local areas of Orange County - California, Raleigh - North Carolina, Detroit - Michigan plus our newest Search Engine Academy opens this month in the Toronto/Oakville area at http://www.Toronto.SearchEngineAcademy.ca and in September we have the Montreal Academy opening for it's first classes at http://www.Montreal.SearchEngineAcademy.ca."

They also have associates established in London, England.

Alexander continued, "We will have more announcements to make in August about new growth, but basically our goal is to have fashioned working relationships through the business opportunity with at least 1 new licensed associate in each state by the end of 2006. We hope to have at least 1 new licensed associate in each Canadian province, as well. This is not a franchise, but a licensed business oportunity for the right individuals, to own their own SEO training company. We're stepping up our hunt for educators who fit our teaching style.

Alexander concluded, "There has never been a better time to get into this industry than right now, especially if you are a good educator who possesses solid search engine skills. We personally teach each of our instructors on how to conduct our hands-on SEO Workshops so that students gain great skills from our 5-Day Workshop. They then enjoy our free 6-Month Mentoring Program."

For further information about the Search Engine Academy,
visit: http://www.SearchEngineAcademy.com

###

Press Contact: John Alexander
Company Name: SEARCH ENGINE WORKSHOPS
Email: email protected from spam bots
Phone: 905-853-4472
Website:
http://www.searchengineacademy.com  

Saturday, July 15, 2006

First Blog Post On Domain Incubation Located

Checking through our site logs took me to Technorati where I found a listing that took me to this page where the author must have seen our posting for Domain Incubation on SitePoint.com which is the first place that we posted about our service. The posting is great, but attributes the site ownership to Coast Internet who registered the domain for us and has not transferred ownership to us.

I wanted to contact the owner and clarify that and a few other things, but I could not find any contact information on their site, and didn't feel like using the domain contact email address. Perhaps they will pick up on this post and contact us... I was impressed with the writing and fairness, so you may want to pay http://www.domainworks.biz/ a visit.

(hris

 

Word Cloud Fever Clouds Good Marketing Sense

 
Word Cloud Fever: The Business of Selling Words

Tag cloud website offers a unique and innovative online advertising model for websites. Move over pixel advertising!

Edmonton, AB (PRWEB) July 15, 2006 -- Popular online advertising models are usually below average in productivity and most online businesses approach these with less certainty of returns. But once in a while unique advertising models come up that take the internet by storm and bring advertisers a good amount of traffic and profit.

Just a few weeks ago, a new advertising model has emerged, the word cloud (tag cloud) model. Basically advertisers and website owners can reserve a text link spots which link to their website.

"The fact that there are only few spots per site really drives the rush in acquiring the spots on these tag cloud websites," says Barry Onyango the webmaster at 500BuzzWords.com. At http://www.500buzzwords.com each spot will be represented by a unique Buzz Word and there will be only 500 of them.

There are other reasons that will make advertisers want to reserve their words early.

"I can compare this to domain name registration. You want to register the best domain names early before it is taken. Can you imagine how rich you would be if you are the one who registered fish.com that sold for $1million or loans.com that sold for $3 million or business.com that sold for $7.5 million?" added Onyango.

Tags clouds are already popular tools used in social networking and book marking. Surfers have already exhibited a passion for tag clouds and in essence the word clouds are easier on the eyes than the previously popular pixel site model introduced by Alex Tew. As promising as this new method sounds, the only issue in advertisers' minds is whether they will get good traffic from these sites. For this business model to be viable, tag cloud sites must have a strategy of driving traffic to their sites.

Onyango notes that only the first few tag cloud sites will be able to get buzz from the online community, which usually translates into traffic. As one of the first-comers, he has marketed 500buzzwords.com through press releases and publicity. "In addition, after all the buzz words are booked, I will not just keep all the money in the bank. I will spend some of it in marketing the website in innovative ways. Plus I think the domain name is pretty catchy and easy to remember."

While tag cloud advertising is really promising, advertisers and website owners should make sure they find a good value for their money when buying these word spots.

For more information and an example of a reputable word cloud website, please visit http://www.500BuzzWords.com.

###

Press Contact: Barry Onyango
Company Name:
Email: email protected from spam bots
Phone: 780-7090557
Website:
http://www.500BuzzWords.com

Friday, July 14, 2006

Scammers Give Truck Buyers Second Chance

Truck Trick
"Second chance" investigated

They were bidding on a valuable vehicle offered for sale on eBay and they almost bought into a scam.

Suburban driving isn't exciting enough for Kim Jamber so she asked her husband to put a little spice in their garage.

The Jambers offered $7,500 for a 1950 Chevy pickup listed on eBay but their bid came in $200 too low.

Then they got email informing them that the high bidder had backed out so the truck was theirs for a $2,500 down payment to an eBay warehouse.

The second chance offer looked real enough but it was a spoof created by scam artists. It gave the excited couple three days to respond with the down payment, hoping they would act quickly.

Todd Jamber said they were told to, "hurry and send them the money and do not contact the seller. 'We are operating on their behalf so don't bother them -- don't contact the seller.'"

Before sending a check, Todd did call the seller who said the pickup had already been sold. That saved the Jambers from being scammed out of $2,500.

Kim Jamber says, "I just don't want other people getting ripped off. It didn't rip us off but it made us mad."

Todd and Kim have asked eBay security to investigate.

An eBay spokesperson confirms the second chance offer is a fake and said the truck was being stored in a warehouse managed by eBay but the Internet auction never takes possession of items.

Thursday, July 13, 2006

Bloggers Get Paid Or Raise Money for Charity

 
PayPerPost.com Allows Bloggers to Raise Money for Charity

PayPerPost™, the Consumer Media Advertising Network, today announced a revolutionary concept in charitable fundraising.

Orlando, FL (PRWEB) July 14, 2006 -- PayPerPost™, the Consumer Media Advertising Network, today announced a revolutionary concept in charitable fundraising. The company, which pays bloggers to blog about topics paid for by advertisers, now provides bloggers with the option to keep the money they have earned or select to donate it to a recognized charitable organization.

"We are extremely excited to announce our charitable donation program," said Ted Murphy, founder and CEO of PayPerPost, Inc. "The new program empowers bloggers to blog about the things that interest them in an honest and open way while contributing to the betterment of our world though charity. It's amazing to think that a single blog posting could contribute to a cause that’s plaguing society today."

The Beta version of PayPerPost.com went live on June 29th to some initial skepticism. Business Week claimed the company would "Pollute the Blogosphere", while top blogs including TechCrunch.com and Scobleizer also questioned the PayPerPost.com concept.

"Some skeptics may misunderstand what PayPerPost.com could ultimately represent," said Murphy. "We have created a channel that connects companies and vocal end users in a whole new way. Yes, the concept will evolve, yes it could be misused, but at the end of the day PayPerPost puts the power in the peoples’ hands and that is what the blogosphere is all about. I believe our charitable donation program enhances our business model and our company's social contract."

Murphy and the companies he has previously formed have been long time contributors to charitable organizations. PayPerPost will initially allow bloggers to donate to Habitat for Humanity and the American Red Cross. Additional charities will be included based on blogger and organization requests. The program is currently live and can be accessed at http://www.payperpost.com.

# # #

Press Contact: Nicole Caplinger
Company Name: PayPerPost
Email: email protected from spam bots
Phone: 407-838-1010
Website:
http://www.payperpost.com

Wednesday, July 12, 2006

Dana Todd in the Hot Seat, Again

 
Dana Todd in the Search Marketing Hot Seat at ad:Tech Chicago July 2006

Dana Todd, Executive Vice President and co-founder of SiteLab International, will speak on the latest Search Engine Optimization tactics during the “Organic SEO Fireside Chat.” Ms. Todd, along with SEO expert Bruce Clay, will specifically address removing site indexing barriers, source code, and optimizing sites with keywords.

La Jolla, CA (PRWEB) July 12, 2006 -- SiteLab Co-Founder Dana Todd will present at Ad:Tech Chicago on Monday, July 24 and Tuesday July 25, 2006.

WHO: Dana Todd is Executive Vice President and co-founder of SiteLab International, a full service interactive agency offering integrated marketing and engineering services designed to build brand awareness and online market positioning. Ms. Todd is also President of SEMPO, the Search Engine Marketing Professional Organization. Nationally recognized for expertise in search engine marketing, Ms. Todd is a frequent speaker at search marketing events. SiteLab is a Circle member of SEMPO (Search Engine Marketing Professional Organization), an organization dedicated to raising awareness and success of search marketing.

WHAT: ad:Tech Chicago brings together online marketers and technology experts to explore how technology and creativity connect on the Web. The two day conference in Chicago will feature SEM experts from around the world and exhibits from the innovative industry leaders.

Dana Todd, Executive Vice President and co-founder of SiteLab International, will speak on the latest Search Engine Optimization tactics during the “Organic SEO Fireside Chat.” Ms. Todd, along with SEO expert Bruce Clay, will specifically address removing site indexing barriers, source code, and optimizing sites with keywords.

Todd will also mix some fun with technology when she facilitates the ad:Tech Connect “Hotseat”. This session puts industry leaders and other conference attendees on the “Hotseat” to answer business and personal questions for their peers. It’s a fun and interactive event unique to Ad:Tech.    

For more information visit:
http://www.ad-tech.com/chicago.asp

WHEN: Organic SEO Fireside Chat on Monday, July 24, 2006 from 10:30am to 11:30 am
ad:Tech Connect Hotseat on Tuesday, July 25, 2006 from 2:00 pm to 3:00pm

WHERE: Sheraton Chicago, 301 East North Water Street, Chicago, IL 60611
         
WHY: This event will be particularly useful to CEOs, CMOs, Marketing Executives, Brand Managers, Ad Executives, Media Planners, Product Managers, Solutions Providers, and other marketing professionals. Speakers will discuss web marketing trends and technologies that will help drive reach and create a measurable return on marketing dollars. Some of the issues on the agenda are how search marketing, RSS/blogs, podcasting and viral marketing can boost sales.

# # #

Press Contact: Dana Todd
Company Name: SITELAB INTERNATIONAL INC.
Email: email protected from spam bots
Phone: 858-456-4720
Website:
www.sitelab.com

Save Your Money: Word Link Sites Follow Pixel Ad Fad

 
Web Site Promotion - When A Word Is Not Just A Word

Words drive the Internet and web site promotion - The new word-site trend has added a new twist to the valuable and popular keyword- text links. Staying on top of new web site promotion techniques, tools and services is critical to the success of an Internet business, but will a sponsored text link do anything for your website?

Great Barrington, MA (PRWEB) July 12, 2006 -- Words drive the Internet and web site promotion. The new word-site trend has added a new twist to the valuable and popular keyword-targeted text links and web site marketing in general. But will a sponsored text link do anything for your website?

Last year it seemed everyone was talking about those pixel ads. If you don't remember, it went something like this - one smart guy figured he'd break a single page down into 1 million pixels and sell them off for a dollar a piece.

While this was a fun and novel approach to web site promotion - not to mention very lucrative for the site's owner - after the initial buzz quieted down and the press stopped driving traffic to the site, there wasn't much benefit remaining for those advertisers. Those hundreds of tiny square images were confusing to look at too.

Enter the new web site promotion strategy known as Word-Sites. Instead of linked images, word sites allow you to claim words that link directly to your website.

One great example is 525words.com - http://www.525words.com - This site lists 525 keywords, each of which can be instantly claimed online. If you don't find a word you want, the site also allows you to suggest a word you'd like for yourself. You can choose how your word link looks too. Color, size, style and rollover text can all be selected when claiming a word. There are also new word sites coming online that focus on niche markets.

Do These Word Links Work?

They can work very well if managed properly. When choosing a word site for your advertising and promotion needs, look for the following:

1. The site and service should be managed by someone with a good mailing list and strong daily traffic on their main site(s). This will help the new word site to get off to a good start and maintain steady web traffic.

2. The site should be indexed by the major search engines. A good webmaster will have the know-how and resources to drive the search engine spiders to their word site quickly.

3. Check the webmaster's other sites. Most word sites are run by webmasters with a number of other websites to their credit. Check out a few of those sites. See what kinds of back links they have, check that they have a decent Page Rank, etc. If they've done a good job with their other sites, chances are that they'll do a good job promoting their word-site too. For example, http://www.525words.com is part of a larger network of sites that work in concert to keep Internet traffic flowing to the web site and the sponsored links.

Are Word Links Cost-Effective?

They can be very cost-effective. Not only will you likely receive a good deal of curiosity traffic due to the novelty of these sites, and as these are word links, you may also find many other traffic benefits as the site ages.

With most word-links costing in the range of $50 - $100, this can really be a great deal. Especially when you consider how much that traffic would cost from most pay-per-click sites. For example, if you currently pay just an average of 50 cents per click from a PPC site, $100 bucks would bring you 200 clicks. Whereas your $100 word-link will likely bring you considerably more Internet traffic over time and that traffic will keep coming in as long as the word site remains active.

A Word Site of Your Own?

Most people will be content just owning a few keywords on a word-site, while others will like the idea and want to start their own unique word site service. There is now software available that will allow anyone to run their own word link site. The price tag is not cheap (about $900), but the revenue that can be generated from a successful word site is impressive. One recent 500 word site boasted over $50,000 in revenue within about two-weeks! That same software is now available to anyone with an idea and a fat enough wallet to get started. You can find more information on this software here: http://www.bbiworld.com/wordsites

For a working example, visit the growing 525words.com website: http://www.525words.com

For more on this trend and web site promotion, visit BBI: http://www.bbiworld.com

###

Press Contact: Stephen Rinaldi
Company Name: BBI
Email: email protected from spam bots
Phone: 703-637-6098
Website: http://www.525words.com

Killer App Magazine Launched

 
Broadband Properties Magazine Announces Launch of Killer App Magazine

Killer App, a new publication and Web site from the leading magazine on broadband access technologies, features the latest in emerging broadband applications. See KillerApp.com for details.

New York, NY (PRWEB) July 12, 2006 -- Broadband Properties Magazine, the leading source of information on digital and broadband technologies for buildings and communities, announced today the launch of Killer App Magazine and KillerApp.com, a print and online publication designed to provide information on emerging broadband applications.

“We see a definite need for this initiative,” said Broadband Properties CEO Scott DeGarmo. “We are witnessing an explosion of broadband applications of all kinds, and we want to provide the public a broad collection of information on the many dynamic technologies available now and in the future. Consumers are buying broadband to get at those killer apps.”

Killer App will be edited by veteran technology and telecommunications writer Masha Zager, who also serves as a contributing editor to Broadband Properties Magazine. Geoff Daily, a contributing writer to a number of technology publications, will serve as Assistant Editor. Broadband Properties Magazine editor-in-chief Steven S. Ross is a senior advisor to Killer App Ventures.

“Broadband is here,” said Zager. “Now the question is, ‘What are you going to do with all that bandwidth?’ The possibilities are virtually endless – entertainment, online gaming, telemedicine, videoconferencing, home security, 3D imaging, telework – the list goes on and on. These technologies will change the way we live.”    

Killer App Magazine will be a monthly publication appearing within the pages of Broadband Properties. KillerApp.com will provide information online, adding daily breaking news on broadband applications and giving readers feedback opportunities through blogs and other forums.

The inaugural issue of Killer App features findings by RVA Market Research of Tulsa, Okla. on the impact of broadband access on purchases of consumer electronics and other applications, along with stories on home security, health care, entertainment and more.

About Broadband Properties
Broadband Properties is the leading source of information on digital and broadband technologies for more than 10,000 building owners and managers, real estate developers, and other large-scale and wholesale buyers and users of broadband technologies and services. It covers Fiber-to-the-Home and Fiber-to-the-Premises and other next-generation access technologies. For more information, please visit
www.broadbandproperties.com

About Killer App
Killer App is dedicated to providing information about new applications that run on broadband and ultra-broadband networks, and about the impact of those applications on users. For more information, please visit
www.KillerApp.com.

###

Press Contact: Scott Degarmo
Company Name: BROADBAND PROPERTIES LLC
Email: email protected from spam bots
Phone: 718-884-3797
Website: KillerApp.com

Vertical Engines Doomed?

Will Search Personalization Eliminate Vertical Engines?
 
by Aaron Goldman, Wednesday, July 12, 2006
 
A WHITE PAPER WAS RECENTLY released by Slack Barshinger and Search Channel touting the emergence and merits of vertical (or specialized) search engines--The Emerging Opportunity in Vertical Search. The authors' basic assertions are on point. Vertical engines are a great source of targeted information for niche categories or situations in which the general results of the Big 4 (Google, Yahoo, MSN, and Ask) are not customized to the intent or profile of the searcher.
 
One of the examples in the white paper is a dentist who searches for "ceramics" on Google only to find thousands of results related to enthusiast hobbies like pottery. The authors point to DentalProducts.net as a more relevant source of information for this searcher. Makes perfect sense.
 
However, would that searcher need (or want) to go to DentistProducts.net if The Big 4 could identify him or her as a dentist and, based on past search activity, better narrow the results to include only those from directories like DentalProducts.net and the various sites included in its index?
 
Searchers epitomize the instant-gratification, short-attention span behavior that is becoming more and more prevalent in today's society. And it's not just Generation-Y. As a colleague of mine, who's been in the ad world for over 40 years, likes to say, "Even an old mossback like me searches once in a while, but if it takes two clicks, I'm gone."
 
Searchers don't want to perform multiple queries--nor do they want to go to different search engines to find different pieces of information. But today, they have no choice. As the white paper points out, refining the search as "dentists and ceramics" on Google yields no better results. And, on the flip side, that dentist is not going to use DentalProducts.net to find a good lunch spot near the office or a Christmas present for his niece.
 
Clearly, until search results can be better customized on the general engines, many searchers will prefer (and find value in) going to an engine or directory tailored specifically to their needs. But think about how far the Big 4 have come in just the past couple years in terms of personalization and tools for refining search queries. The time is not long before the general engines will be able to deliver results as relevant as today's vertical engines--if not more, when overlaid with past browsing behavior, social networking, tagging, etc.
 
Until that time, however, vertical search engines will continue to spring up and we, search marketers, will continue to tap them for targeted ad opportunities. Admittedly though, like searchers, we too would prefer an environment where everything ran through as few sources as possible--for reasons like technology integration, resource efficiency, data centralization, etc.
 
We know that the Big 4 recognize this and are working furiously to get to the point where 100 percent of search activity falls within their domains. The only way this will happen, though, is if they can satisfy that dentist's need for info on dental ceramics at the office, for restaurants at lunchtime, and gift ideas at home.
 
At the end of the day, the degree to which the Big 4 continue to innovate will determine just how long the market opportunity for vertical engines lasts.
 
I do believe, however, that this is a "when," not "if," proposition.
 
Aaron Goldman is Director of Client Strategy and Development for Resolution Media, an Omnicom Media Group Company. Resolution Media delivers customized business solutions through search marketing strategy and integration. Aaron can be reached at AGoldman@ResolutionMedia.com.
 
To respond with a post to the public Search Insider Blog now, enter your comments below and click 'Post Reply.'
 
See what others are saying on the Search Insider BLOG.
 
Search Insider for Wednesday, July 12, 2006: http://publications.mediapost.com/
 
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_______________________________________________________
Free trade and professional industry magazines are available at
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Mesothelioma. Learn more about this killer cancer.
Visit
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Tuesday, July 11, 2006

ExactSeek Finally Becomes Viable Search Alternative, Maybe...

 
ExactSeek Releases Beta Of New Search Engine Technology

With a feature set designed to dig deeper for information, ExactSeek becomes a viable search alternative.

New York, NY (PRWEB) July 11, 2006 -- ExactSeek announced the long awaited beta of its new search engine technology. Today's beta release sets the stage for ExactSeek's public testing phase where end users and web site owners can test the system and provide suggestions and feedback on the new search technology. The index contains over 100,000,000 documents and web site submissions are being accepted.

The new search engine will index web content and documents from trusted sources to minimize index spam. It also features new personalization options, news search, weblog search, image search, a categorized directory, and other key features.

Today's beta release highlights a number of innovative search tools:

- Personalization of searches by selecting categories of interest. This boosts the relevancy status of listings in the search index by matching them to the searcher's pre-selected categories.
- "Results with Searches" allows searchers to search on the web sites contained in ExactSeek's index to dig deeper for information.
- "Results with Forms" gives searchers the ability to locate forms on web sites which may be relevant to obtaining more information from that web site.
- Advanced search features which include duplicate results filtering, the ability to narrow your search query and a cached version of the web page/document that was indexed.
- "Safe Search" filtering. Filters out potentially objectionable content from the search results.
- News Search which is consistently updated with the latest headlines.
- Weblog Search bringing you the hottest topics of discussion from around the web.

Mel Strocen, CEO of ExactSeek said, "This beta release is a culmination of over 12 months of work. It took a heavy investment of time, knowledge, and money to make it possible. Like any beta software it's certainly not perfect. However, this is why we decided to open it up to the public. We want to gauge reaction and gather suggestions on what we need to do better. Our goal is to fulfill the needs of search users. Their feedback will play a pivotal role in our new technology's development."

ExactSeek's beta search is available at http://www.exactseek.com

About ExactSeek
The ExactSeek search engine and directory is a division of Jayde Online, Inc. The new ExactSeek search engine encompasses over 100 Million documents and indexes the web for the most authoritative sources of information. ExactSeek was founded in 2002 and has offices in Winnipeg, Canada and San Jose, California.

For more information visit: http://www.exactseek.com

Contact Information:
Joseph M. Holcomb
ExactSeek.com
Public and Media Relations Director
http://www.exactseek.com
408.323.1750

###

Press Contact: Joseph M. Holcomb
Company Name: JAYDE ONLINE, INC.
Email: email protected from spam bots
Phone: 408.323.1750
Website:
http://www.exactseek.com

Monday, July 10, 2006

New Book Guarantees Email Deliverability Increase

 
Secrets to Email Deliverability Revealed by ISIPP

SuretyMail provider releases book revealing how to increase email deliverability and avoid the junk folder.

San Francisco, CA (PRWEB) July 10, 2006 -- The Institute for Spam and Internet Public Policy (ISIPP), providers of the SuretyMail email accreditation service, has released a new book guaranteed to help email marketers and other volume email senders to increase their email deliverability.

"The Email Deliverability Handbook: Getting Legitimate Email Delivered in a Spam-Filtered World" is authored by ISIPP's president and CEO, Anne P. Mitchell, and goes on sale to the general public on Tuesday.

Plummeting email deliverability rates are a problem which plagues even the most diligent of email senders in an ever-escalating war against spam. In order to trap the maximum amount of spam, ISPs and spam filters must err on the side of caution, and consequently a lot of legitimate email is accidentally tagged as spam, and delivered to the junk folder instead of the inbox.

With a money-back guarantee, "The Email Deliverability Handbook" promises to help any legitimate email sender to avoid the junk folder and improve the delivery rate of their email.

"Accreditation with an email accreditation service such as SuretyMail is critical, but only part of the solution," explains Mitchell. "Many of the most important steps to ensure high email deliverability must be taken before the email is ever sent. It is this information that "The Email Deliverability Handbook" provides, along with clear, easy-to-follow instructions and examples."

Mitchell, a long-time veteran of the email delivery wars, is one of the original anti-spam experts. Prior to running ISIPP she founded Habeas, one of the very first email deliverability companies, and before that was Director of Legal and Public Affairs for MAPS, the original anti-spam blacklist and first commercial anti-spam company.

"I've seen the issue from both sides, and so I know what both email marketers, and ISPs and spam filters, want. More importantly, I know how to get legitimate email delivered."

And "The Email Deliverability Handbook: Getting Legitimate Email Delivered in a Spam-Filtered World" is already garnering rave reviews from the experts.

"This is THE email deliverability resource manual for marketers and techies to get permission-based email delivered. The one and only complete best practices guide for marketers and techies on the subject of email deliverability," said Tom Kulzer, CEO of email delivery monitoring company Delivery Monitor. Kulzer, also a principle in AWeber, one of the largest email marketing auto-responder companies, added "It contains the most complete set of email deliverability tips I've ever seen gathered in one place."

"Email gone astray can spell disaster for lawyers and their clients. Attorneys, their staff and especially the IT departments of law firms, would do well to read and take to heart the concise information presented by a true expert in this field. The small cost will be repaid over and over. The information makes good sense and recommendations are efficient to implement," observed Russell Waters, Chairman of the Practicing Attorneys Liability Management Society, Inc., and CounselCounsel.com.

"The Email Deliverability Handbook: Getting Legitimate Email Delivered in a Spam-Filtered World" goes on sale to the general public on Tuesday, July 11th, and may be purchased through ISIPP at http://www.isipp.com/email-deliverability-book.php.

About the Institute for Spam and Internet Public Policy

The Institute for Spam and Internet Public Policy (ISIPP) is a privately held corporation headquartered in the heart of California's Silicon Valley. ISIPP provides email accreditation for email senders through its SuretyMail email accreditation service, anti-spam resources for email receivers, and expert analysis and consulting services to legislators, governmental and regulatory agencies, industry leaders, and the press. For more information see
http://www.isipp.com/.

###

Press Contact: Anne Mitchell
Company Name: ISIPP
Email: email protected from spam bots
Phone: 650-292-2198
Website:
http://www.isipp.com/email-deliverability-book.php

_______________________________________________________
Free trade and professional industry magazines are available at
http://www.consultant-directory.tradepub.com
_______________________________________________________
Lung Cancer caused by asbestos exposure is known as
Mesothelioma. Learn more about this killer cancer.
Visit http://www.Mesothelioma-Search-Engine.com
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your criminal or negligent liability case in court.
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Sunday, July 09, 2006

1001 High Traffic Sites to Market Your Business for Free Costs $29.95

 
New Book on Internet Marketing Asks, 'Do You Want More Traffic and Sales to Your Site for Free?'

Internet marketer and author Jinger Jarrett has announced the launch of her new book "1001 High Traffic Sites To Market Your Business for Free." This is a follow up to her book, "Internet Marketing for Free."

Alpharetta, GA (PRWEB) July 1, 2006 -- Internet marketer and writer Jinger Jarrett has released a new book called "1001 High Traffic Sites to Promote Your Business for Free."

Jarrett's book is a follow up to her book and blog, "Internet Marketing for Free." Her book and blog teach small business owners how to build search engine optimized, content rich websites and how to write content for promotion.

"What I discovered after I wrote and released 'Internet Marketing for Free' is that many of my small business clie