Phones Get Their Own Domain

First Internet Address for Mobile Phones - dotMobi - Announced at CTIA

 

Supported by Leading Industry Organizations, dotMobi Will Begin Registering Names in Late May

 

LAS VEGAS, April 5 /PRNewswire/ -- Today, Mobile Top Level Domain (mTLD) announced the availability of the first and only Internet address created for mobile phones: ".mobi".

 

"The dotMobi Internet address, which is set for launch on May 22nd, brings the ease of accessing the Internet from the PC to mobile phones everywhere, and clearly indicates Internet sites and applications that are designed for consumers on the go," said Neil Edwards, CEO, mTLD Ltd. "dotMobi is the Internet made mobile."

 

"More people have access to an Internet-ready phone than to a PC with Internet access," said Edwards. By 2008, researchers expect 1.3 billion people to be connected to the Internet through mobile devices.

 

However, accessing the Internet on a mobile phone can be frustrating. Downloading content to mobile devices can be expensive, slow, exceed screen size, and difficult to navigate.

 

"Many existing Internet sites are grounded in desktop PC-oriented services and were not designed with a mobile phone in mind, which has led to less than ideal performance for consumers," said Edwards. "The dotMobi sites are tailor-made for browsing and navigating on the mobile phone, making a far better experience."

 

To make creating Web sites for mobile Internet functional and reliable, mTLD has developed rules and best practices, all based on open standards, for content developers and service providers. This ensures that their Web sites can be viewed and navigated by any mobile phone.

 

The consultative dotMobi Switch On! Web Browsing Guide may be found at mtld.mobi. A guide for mobile messaging will be launched later this year. These guides are based on best practices specified by the World Wide Web Consortium's Mobile Web Initiative (MWI).

 

mTLD has already issued temporary domain names to Newbay, Nokia, TIM, Vodafone and Weather Channel, among others, to demonstrate the improved reliability of downloading dotMobi Web content on mobile devices.

 

"Many Americans will experience broadband for the very first time through wireless technology and research shows that consumers would like to access the Internet and other data services using their mobile devices," said Steve Largent, President and CEO of CTIA. "Ensuring predictable and reliable Internet access from any device on any network is important to CTIA -- The Wireless Association(R). CTIA is proud to announce that our members will be eligible for early Sunrise Period registration for dotMobi domains beginning May 22."

 

To see hands-on demonstrations of dotMobi Web sites on mobile phones at CTIA Wireless 2006, visit the "family room" at the CTIA Wireless Home and booth #2615.

 

mTLD Backed by Industry
Backed by many of the world's leading mobile operators, handset manufacturers and software developers, mTLD has been designated the official worldwide registry for the dotMobi domain.

 

Leading mobile industry associations including the GSM Association (an mTLD founding investor), CTIA -- The Wireless Association(R), and the Mobile Marketing Association have lined up to support an early dotMobi launch for their members May 22-29, 2006. Referred to as the sunrise period, this launch offers the mobile industry a week-long advance period to register their trade and service marks.

 

mTLD is working closely with the World Intellectual Property Organization (WIPO), registrars, copyright bodies and site owners to ensure that trademarks are properly protected during the sunrise period.
For more information on the dotMobi sunrise program, visit mtld.mobi.

 

About mobile Top Level Domain, Ltd.
mobile Top Level Domain Ltd (mTLD), a joint venture company based in Dublin, Ireland, is leading the development of Internet usage from mobile devices by switching on the dotmobi domain name. Unique among domain name providers, mTLD ensures that services and sites developed around dotmobi are optimized for use by mobile devices. Consumers on the go can have confidence that the Internet site or service will work from their mobile device when using the dotmobi address.

 

The company gained approval from ICANN (Internet Corporation for Assigned Names and Numbers) for the '.mobi' Sponsored Top level Domain (TLD) in the second half of 2005. mTLD is backed by leading mobile operators, network and device manufacturers, and Internet content providers. Investors in mTLD include Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. mTLD is also a sponsor of W3C's Mobile Web Initiative.

 

CONTACT:
 Danielle Siemon
 Edelman Public Relations
 +1-650-429-2739
 danielle.siemon@edelman.com

 

 Vance Hedderel
 mobile Top Level Domain, Ltd.
 +1-703-485-5563
 vhedderel@mtld.mobi

Affiliate Site Bestows 5-Star Rating on Domain Registrar

GoDaddy.com® Domain Registration Receives 5-Star Rating

 

Service & Extras Earn World's #1 Domain Registrar Review Place's Highest Status

 

[ClickPress, Tue Apr 25 2006] Review Place recently awarded a five-star rating to GoDaddy.com, the world's leading registrar of domain names.

 

GoDaddy.com is the “on-ramp” to the Internet for individuals and businesses worldwide, providing a one-stop shop for acquiring, creating and safeguarding a unique online identity. GoDaddy.com offers a comprehensive line of Internet products and services. Every domain name comes with an email account, blog hosting, a starter web page and other free extras.

 

“GoDaddy.com is committed to providing our customers with superior service and industry-leading low prices for all of our products and services, from domain registration to web hosting to secure certificates and e-commerce tools,” said Bob Parsons, GoDaddy.com founder & CEO. “We're very pleased to receive Review Place's top rating, because it reflects our dedication to listening to the needs of our customers."

 

GoDaddy.com is the perfect choice for users who are new to creating a website, as the service features website-building software and a free guide to designing a website. With all of these features offered free of charge, GoDaddy.com provides the best domain registration service package - and at a bargain price. GoDaddy.com beat out iPower, eNom and Dotster in earning the five-star rating.

 

“The packages that GoDaddy.com offers include services for which other hosting companies charge extra,” said Andy West, Review Place press relations representative. “Because of their combination of great service and great value, our reviewers feel that GoDaddy.com is among the best.”

 

One of the leading consumer-driven online communities, Review Place provides reviews on thousands of products and services. Review Place categories include home based businesses, employment services, relationship advice and many more. The site is dedicated to saving consumers time and money by providing quality information on the issues that impact their lives. To see the complete list of categories, visit www.ReviewPlace.com.

 

To find out more about GoDaddy.com and other related services, including descriptions, testimonials and product reviews, please visit Review Place's Domain Name Registration category at www.reviewplace.com/cat-371-InternetBusinessTools--Domain-Name-Registration.html.

 

About Review Place
One of the largest consumer-driven communities on the Web, Review Place publishes reviews on thousands of products and services. From weight loss programs to financial services to online dating sites, Review Place has the information you need! The goal is simple: to save you time and money by providing quality information on the products and services you seek. For more information, visit www.ReviewPlace.com.

 

Company: Review Place
Contact Name: Andy West
Contact Email: support@reviewplace.com
Contact Phone: 602-476-1889

ICmediaDirect.com Sponsoring 2006 Domain Roundtable

 

Press Release by: ICMediaDirect.com 

 

(openPR) - New York, NY April 17, 2006 – New York City based online advertising agency ICMediaDirect.com is sponsoring the prestigious 2006 Domain Roundtable Conference in Bellevue, Washington – the premier conference in the booming Internet Domain business today.

 

Building on the success of last year’s inaugural convention, the 2006 Domain Roundtable Conference will be held at the Bellevue Westin Hotel, in Bellevue, Washington from April 19th to the 21st. The purpose of the event is to give participants the opportunity to learn more about current industry trends, as well as to provide networking opportunities.

 

Like many other entities attending the Domain Roundtable, ICMediaDirect.com has boosted their efforts in a domain business that’s been enjoying a period of impressive growth. This event boasts four distinguished keynote speakers and a wide selection of seminars that cover all aspects of today’s domain business. Additionally, there will be displays, receptions, and networking to meet any interest.

 

Domain Roundtable Conference goers will join the Domain Entrepreneurs, Technical Administrators, Domain Registrars and Resellers, Affiliate Program Managers, Industry Insiders, Search Engine Operators, Intellectual Property Community, Domain Brand Portfolio Managers, Press and Media, Venture Capitalists and brand marketers who share an interest in what’s going on in the domain arena and what tomorrow may bring.

 

For information on registration or any other questions about the Domain Roundtable Conference, April-19-21, 2006, in Bellevue, Washington, please call 206.838.9035.ext8 or visit www.DomainRoundtable.com.

 

ICMediaDirect.com has two locations, in Washington DC (email: ICMDdc@icmediadirect.com, phone: 202.277.6617) and New York, NY (ICMDny@icmediadirect.com, 212.563.6455 and was formed in 2001, with web design and web development divisions added in 2003.

---

http://www.bizprolink-internet.com - Free expired domain lists

http://www.DomainIncubation.com - Free domain hosting and equity building

Enhanced Regional Based Directories Hatched By Ezilon.com Directory

 

Ezilon.com Launches Enhanced Regional Based Directories

Ezilon Directory has rolled out its improved regional directories, a targeted search service focused to assist business and online users to access information within specific regions.

Houston, TX (PRWEB) April 24, 2006 -- Ezilon Directory has rolled out its improved regional directories, a targeted search service focused to assist business and online users to access information within specific regions.

Ezilon.com, part of Mbrasilla Corporation, is a directory with search engine founded with the purpose of providing individuals and companies around the world with easy-to-access information on different continental regions that include: North America, Europe, Asia and Oceania.

Ezilon.com increases its market share in the Internet industry by sticking to its fundamental marketing niche (localizing directory search). "As the size of the Internet increases, so does the emphasis on niche contents and searches," says Charles Michael. Ezilon.com provides easy solutions to web based search issues. Often times Internet users would like to search for business or person(s) or just plain information within a certain area but until now this had not been an option. Users would need to sift through pages of results in order to find an appropriate listing. Ezilon.com simplifies this process by allowing users to search only for region specific information. Each region has its own individual website for each searching and all sites can be accessed from the individual search sites. Ezilon.com therefore provides that option for business and Internet public.

We also offer the same variety of search capabilities as major search engines, as well as free classified ads, headline news, soccer/football, country briefs and marketplace section providing information for interesting and relevant contents.

Any business or general website wishing to be included in Ezilon.com directory may submit their website for review and inclusion. Ezilon.com only accepts website submissions from around the world with information pertaining to regions interest. You are therefore encouraged to list your websites while the present offers last.

Our goal is to provide targeted localized quality information to the visitors seeking information pertaining to regions covered by Ezilon.com network of directories and search.

For more information please visit Ezilon.com

###

Press Contact: Charles Michael
Company Name: Ezilon.com
Email: email protected from spam bots
Phone: 281-7544855
Website: http://search.ezilon.com/

Click Fraud Exists, Click Fraud Exists, Click Fraud Exists. What I tell you three times is true.

Fighting Fraud In The Dark

 

by Mikhail Ledvich, Friday, April 21, 2006
RECENTLY, GOOGLE'S STAND ON CLICK fraud went from "it does not exist" to "we have settled a class-action lawsuit for $90 million," to "Believe us, as computer scientists, we have the ability to detect the invalid clicks before they reach advertisers," (as the company's CEO was quoted in a recent Bloomberg article.)

 

Unfortunately for advertisers and publishers, Google has tried to minimize the click fraud problem instead of solving it.

 

How can advertisers trust Google's CEO if the company flip-flopped its position from "there is no fraud" to giving back $90 million to advertisers? In that same Bloomberg piece, Google's CEO downplayed fraud's reach, while others estimate the problem to be 20 or 30 percent of all paid clicks. But think about this: if Google settled with fraud-affected advertisers for $90 million, that number was probably lower than whatever litigation may have uncovered within Google's network.

 

Yahoo, which has been more stoic in its defense of its own pay-per-click system, has maintained the party line when it comes to filtering fraudulent clicks. Also named as a defendant in the same lawsuit as Google, Yahoo refused to settle, claiming it sufficiently protects its advertisers from fraud.

 

However, a Harvard researcher just penned a report which details how Yahoo's Pay Per Click (PPC) affiliate network is being gamed by unscrupulous affiliates who use spyware and adware to commit click fraud. Andrew Beckman, President of SearchAdnetwork, confirms that various companies have approached him to syndicate his Yahoo Search Feed, pitching the fact that "they get a better revenue share due to the large click volume they can produce." He now worries that "Yahoo could not be monitoring all of these actions, and the repercussions are starting to take shape." Previously Yahoo had suspended guilty affiliates' accounts, and, with this research out in the open, hopefully Yahoo will terminate these accounts as well.

 

While all advertising networks should devote a greater effort to eliminating fraud, the problem exists at a level deep enough to make it difficult to combat the problem. None of the major advertising networks release any kind of information that can help advertisers. There is zero transparency and accountability in regard to the performance of their affiliate networks. In short, advertisers simply do not know where their ads are being shown. Many don't care so long as the ROI is good, but those worried about brand image wouldn't want their ads to appear on pages with questionable content, and even fewer advertisers want to be associated with adware, spyware and pop-ups.

 

It's surprising that advertisers have not banded together to demand more information from the networks.

 

Imagine if the networks provided a full disclosure statistics page? It might take the shape of an advertising 'dashboard' that details the exact amount of clicks the advertiser received--say 100, of which 20 were questionable. The dashboard would let the advertiser know it was only being charged for 80 clicks. This would show a good-faith effort on behalf of the network in combating the click fraud problem. This isn't to say the networks aren't trying to crush fraud now, but without admitting the problem, it will be hard for them to announce that they have found a solution.

 

If Yahoo and Google continue to keep their most profitable customers in the dark, they'll risk losing ads from the affiliate networks and high-paying clients will only advertise on search, where there is less incentive for fraud. That would significantly impact Google, Yahoo and the other major advertising network platforms.

 

Advertisers are not the only ones harmed by click fraud; publishers lose out as well. As advertisers begin to scale back their Google and Yahoo campaigns from affiliate networks, publishers who rely on Google's AdSense and Yahoo's upcoming YPN network to monetize their traffic will see a drop in well targeted, high paying ads. Fewer ads lead to lower per-click prices and less-relevantly targeted ads. And, just as advertisers lose money, publishers find themselves no longer able to command premium prices for their inventory. Unlike advertisers who can pull, edit and otherwise control their ads individually, publishers suffer as a whole; a collective punishment of sorts.

 

As long as there remains a financial incentive for people to commit fraud, the click fraud problem will not fully disappear. But, full disclosure by adverting networks can alleviate advertiser and publisher angst as well as allow others to help Yahoo and Google combat the quickly escalating fraud problem. How much data should the advertising networks provide without disclosing trade secrets, their "secret sauce"? That's an important question, but these secrets may soon lead to not having much performance data to hide.

 

By giving advertisers more data, advertisers will be more than happy to help networks stamp out fraud. But right now, everyone is operating in the dark.

 

Mikhail Ledvich is Chief Strategy Officer, Click Facts.
 
Search Insider for Friday, April 21, 2006: http://publications.mediapost.com/
 
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Online Marketing Group Tasked with Marketing Liquid Dietary Supplement

 

Online Marketing Group [OMG] Inks Consulting Agreement With Seasilver USA, Inc.

Online Marketing Group [OMG], a Web development and direct response marketing consulting firm located in Hawaii announced today that it has signed an agreement with Seasilver USA, Inc., located in Carslbad, California, to provide marketing consulting services to Seasilver USA, Inc.

Naalehu, HI, - April 21, 2006 -- Online Marketing Group [OMG, a Web development and direct response marketing consulting firm, located in Hawaii, announced today that it has signed an agreement with Seasilver USA, Inc, located in Carslbad, California, to provide marketing consulting services to Seasilver USA, Inc.

Seasilver USA, Inc. is a thirteen year old manufacturer of a whole-food liquid dietary supplement called Seasilver(R), which provides a naturally balanced source of vitamins, minerals, enzymes, and amino acids. The proprietary formula of Seasilver(R) contains Matrix Aloe Vera(tm), Sealogica(R)-a blend of 7 sea vegetables, Pau D'Arco Extract, and four concentrated fruit juices. There are no synthetic man-made nutrients in Seasilver(R).

Seasilver USA, Inc. pioneered the formulation of advanced liquid nutritional supplements and the Seasilver(R) product has wide consumer acceptance because of its convenience-of-use. Liquid supplements appeal to consumers who have difficulty taking pills-such as some seniors and small children, and those living a busy and active lifestyle.

Seasilver is marketed in the United States through a direct selling organization of independent distributors.

Online Marketing Group [OMG will consult with Seasilver USA, Inc. in the areas of Online Marketing Strategies, Search Engine Optimization, Online Advertising, Publicity, Sales Lead Generation, Online Branding, and a comprehensive Article Marketing Program.

The goal of the agreement is to advance the competitive position of Seasilver USA, Inc. and to provide new levels of service, and streamlined online marketing tools, to the distributor network.

More information about Online Marketing Group [OMG is available at the Online Marketing Resource Center(tm) at: http://www.E-ComProfits.com , 808-929-7377.

Additional information regarding Seasilver USA, Inc. is available through their corporate website at: http://www.Seasilver.com.

Details of the Seasilver(R) product, and the home-based business opportunity, is also available at: http://www.SeasilverWellness.com

Press Contact: Thom Reece
Company Name: ONLINE MARKETING GROUP
Phone: 808-929-7377
Website: http://www.e-comprofits.com

Directory Offers New Audio And Video Media Services

 

Free Business National Directory, Off site Data Storage, Sex Offender Listings

Searching has never been easier. Clicksus.com offers audio and video media services, anyone can place a 30 second to a 10-minute video clip about their business to clicksus. Clicksus.com offers on line encrypted data storage.

(PRWEB) April 20, 2006 -- Searching has never been easier. No typing necessary. Just point and click on a state, then county. Select what category of business to search for and click again. Clicksus.com provides free basic publication listing to most businesses.

Clicksus.com was designed keeping the end user in mind for simpler direct searching. Question? How many pages of garbage have to be searched through to locate the correct target? It takes valuable time to locate the correct Web site. With clicksus.com just click on the state, then click on the county, and then click on the business category. Clicksus.com invites all businesses within the Untied States to list their business for free.

At this time, most school districts, County / State police agencies and hospitals within the United States are published in the clicksus directory. In addition, clicksus went beyond the call of duty and listed all sex offenders within the U.S. This service has been linked to every law enforcement agency that provides up to date information of those offenders. Clicksus.com provides valuable information and is structured to draw the attention of the consumer in many different areas. Clicksus.com offers educational facts of each County & State. Search neighborhoods for sex offenders. Even more intriguing, clicksus.com offers precise easier searching.

In addition, Clicksus.com offers an audio and video media service, anyone can place a 30 second to a 10-minute video clip about their business to clicksus.com. By placing an existing video clip or commercial to clicksus media platform, the video can be seen from just about anyone at anytime. By creating an audio video clip about a business, it will provide a strong visual presence to an audience.

Some businesses may want to provide a demonstration of their products or even give a presentation. Demonstrate a new piece of equipment. Provide a video installation or trouble shooting guide about their products. Eliminate user guides or unnecessary phone calls. The possibilities are endless. A hyper link can be issued. This link can be applied to an out going e-mail or a Web site. This link will be directed back to the video clip at Clicksus.com when activated. End users are able to review video at normal DSL & Cable speeds with out interruption to Internet services.
    
Off site data storage:
On a daily basis valuable personal data is either stolen or loss due to hardware failure. Clicksus.com offers on line encrypted data storage. Your data can be stored to Clicksus on line servers for easy access anytime anywhere. Never worry again about loss or stolen files.
Clicksus.com is constantly reviewing new ideas to make the experience with the Internet simpler.    

CEO
Kim Diemer

Software Engineer
Matt Lintz

###

Press Contact: Kim Diemer
Company Name: SURVEILLANCE SYSTEMS INC.
Email: email protected from spam bots
Phone: 5038844866
Website: http://www.clicksus.com

Advanced Analytics Web Warehouse Suite Saves Time, Trouble

Fireclick Introduces Advanced Web Analytics Warehouse Suite; Enhances Functionality and Offers Bid Management and E-Mail Marketing Solutions

 

MINNEAPOLIS--(BUSINESS WIRE)--April 20, 2006--Fireclick, Inc., a leading provider of Web analytics solutions and subsidiary of Digital River, Inc. (NASDAQ:DRIV), today announced enhancements to its data warehouse suite. The newly updated suite and hosted application service - now called the Fireclick(R) Advanced Warehouse Suite - caters to online businesses that are interested in learning more about the buying behaviors and preferences of their customers. It offers online merchants more advanced reporting capabilities, more built-in, time-saving features for analyzing customer segments as well as more details about the site purchase paths and navigation patterns that are generating the greatest sales conversions.

 

The Fireclick Advanced Warehouse Suite also is designed to work with key Digital River marketing technologies. These technologies include Digital River's e-mail marketing solution from BlueHornet Networks, Inc. and its KeywordMax(R) paid search bid management tool from Direct Response Technologies, Inc.

 

"With the recent release of our Fireclick Advanced Warehouse Suite, we have added advanced features and functionality to our core Web analytics engine, as well as expanded the offering to include complementary e-mail marketing and paid search bid management solutions," said Dave Alampi, Digital River's vice president of marketing. "As part of the Digital River family of companies, Fireclick can deliver what we believe is the most robust Web analytics suite available through a single provider."

 

Fireclick's Advanced Warehouse Suite, which works with paid search engines, e-mail providers, affiliate programs and more, is designed to provide online merchants a convenient and consolidated view of activity across their e-marketing channels and investments. Some of the suite's new features include:

 

-- Improved path reporting that displays the top site-flows and navigation patterns that are producing or preventing the most sales conversions. With these added site details, online merchants can effectively fine-tune site paths to create optimal browsing and purchasing experiences;

 

-- Saved queries and segments that enable merchants to easily retrieve and quickly access their most frequently used reports; and

 

-- More advanced segmentation capabilities that make organic search, internal search terms, site link tracking, and first time versus repeat purchaser dimensions even more user friendly.

 

"By taking this important step to bring together some of our key technologies, we've significantly enhanced Fireclick's Web analytics offering, creating a highly competitive, high-end e-marketing service," said Alampi. "Strategic marketing services remain part of our core competency and continue to serve as an important market differentiator for Digital River. Moving forward, we intend to make further enhancements to our e-marketing portal for the online marketing executive."

 

About Fireclick, Inc.

 

Fireclick, a wholly owned subsidiary of Digital River, Inc., provides a comprehensive Web analytics solution that offers online businesses real-time, actionable information about their customers. The sophisticated data delivered by the application service can be used to improve operating results, create a better user experience, and increase site traffic, revenues and profits. For more information, visit www.fireclick.com.

 

About Digital River, Inc.

 

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

 

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

 

Forward-Looking Statements

 

In addition to the historical information contained herein, this press release contains forward-looking statements, including statements regarding the Company's ability to further develop, enhance, market and sell its advanced Web analytics and e-marketing tools, as well as statements containing the words, "believes," "intends," "expects," and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others: the Company's limited operating history and variability of operating results; competition in the electronic commerce and Web analytics markets; the ability of the Company to successfully offer the market comprehensive suites of e-commerce, e-marketing and analytics services and the market acceptance of such offerings, and other risk factors referenced in Digital River's public filings with the Securities and Exchange Commission.

 

Digital River is a registered trademark of Digital River, Inc. Fireclick is a registered trademark of Fireclick, Inc. KeywordMax is a registered trademark of Direct Response Technologies, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

 

Contacts
Digital River, Inc., Minneapolis
Media Contact:
Gerri Dyrek, 952-253-8396
publicrelations@digitalriver.com
or
Investor Relations Contact:
Bob Kleiber, 952-540-3024
investorrelations@digitalriver.comAt A Glance

 

Digital River, Inc.
Source: via Business Wire
Updated  04/05/2005  by company 
Headquarters: Eden Prairie, Minnesota
Website: http://www.digitalriver.com
CEO: Joel Ronning
Employees: 720
Ticker: DRIV  (NASDAQ) 

Automatic Link Exchange Serivce Offered At No Cost

 

Free Link Exchange Service - Automatic Link Exchange

We offer a free automatic link exchange service designed to provide your web site with hundreds of link exchange partners.

(PRWEB) April 20, 2006 -- http://www.linktradeexchange.com is a free service that allow it's customers a easy and fast way to find the best links for their site. The goal of this service is to create directories on users sites where members can select to receive inbound links from other web sites quickly, easily, and FREE.

By helping us establish a quality member base you will grow with us and not be banned for getting too many links at once, plus once our link exchange service grows into the thousands you will have full control over how many links are added to your link directory each day thus keeping you safe from link spamming.

With our automatic service you could instantly have links pointing to your website from every other members website (or just the ones you choose). With our link exchange service the 'Approved' function in 'Manage My Partners' area you can set to automatic and allow a few links to your site per week as multiple links at a time will attract Search Engine attention to your site as being spammy and will not index those links.

Unlike other automatic programs that are just link farms with pages full of links, our service is a fully searchable, categorized directory that is maintained by human editors. Links that contain inappropriate content are deleted immediately. Plus our automatic service removes any dead links.

We realize that some members will have no idea how to get set up but don't worry after you register and confirm your free link exchange account contact us and we can help or even set it up for you.

Register free at: http://www.linktradeexchange.com.

Press Contact: Blake Hendrickson
Company Name: Link Trade Exchange.com
Phone: 406-891-0502
Website: http://www.linktradeexchange.com  

 

SAS To Get SAP To Support And Secure Search

SAS and Google to Deliver Expanded Search Capabilities for Business Intelligence; New Technology from SAS and Google Will Enable Organizations to Improve Search Results by Providing Relevant Context around Everyday Business Queries

 

CARY, N.C.--(BUSINESS WIRE)--April 19, 2006--SAS, the leader in business intelligence, today announced new technology with Google that will allow joint clients to perform contextually relevant searches through the popular Google search interface to surface information, analysis and reports from SAS(R) business intelligence (BI) software beginning this summer. The combination of the Google Search Appliance with the SAS(R) Enterprise Intelligence Platform will give users more information than what ordinary keyword searches would return from an initial query, enabling them to think and act more strategically on their business intelligence knowledge.

 

Google OneBox for Enterprise uses the same technology that provides information on stock tickers or weather information on Google.com. In the same way that SAS has expanded access to BI information by creating targeted user interfaces for its software that match the skill levels of individual users, SAS and Google will provide joint customers who activate the OneBox for Enterprise feature of the new Google Search Appliance - announced by Google today - with a familiar, secure way to search for real-time information delivered by SAS BI software.

 

Google OneBox for Enterprise combined with SAS enterprise business intelligence delivers relevant search results for business users in the same way it does for any visitor to the Google website looking for information about local news, weather or restaurants. For example, when a SAS customer types a phrase such as "fourth quarter 2005 sales" into a Google-powered intranet search engine, it will return a snapshot of relevant information including reports, data, and analysis along with links to other results that could consist of the top selling products, top salespersons or top 10 customers for that time period. In this way, the powerful combination of Google search technology and the SAS Enterprise Intelligence Platform now understands more than just what the user means and returns more than what they expect, making it easier and more accurate to make effective management decisions. All search results are filtered through existing enterprise security protocols, delivering intelligence tailored to each user's individual access rights.

 

"Google is excited to work with SAS to deliver business intelligence information and help employees spot trends right from their Google search box," said Dave Girouard, Vice President and General Manager of Google Enterprise. "We're aiming to make enterprise search as comprehensive and useful as web search and our partnership with SAS is a big step forward in that direction."

 

"SAS is committed to delivering the best business intelligence in the industry by enabling organizations to get access to relevant information when they need it," said Keith Collins, Senior Vice President and Chief Technology Officer of SAS. "The combination of SAS' business intelligence and Google's search expertise allows customers to quickly access and understand critical information by exposing associated data, analysis and reports to even more business users, broadening the value and impact of business intelligence and helping companies improve their own enterprise BI strategies."

 

This is the first of many technology initiatives that SAS and Google will spearhead to help organizations eliminate information silos by sharing relevant knowledge across business units. For more information, please visit www.sas.com/google.

 

About SAS
SAS is the leader in business intelligence software and services. Customers at 40,000 sites use SAS software to manage and gain insights from vast amounts of data, resulting in faster, more accurate business decisions, more profitable relationships with customers and suppliers, compliance with governmental regulations, research breakthroughs and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and traditional business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world The Power to Know(R).

 

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. (R) indicates USA registration. Other brand and product names are trademarks of their respective companies.

 

Contacts
SAS
Bob Chase, 919-531-4327; bob.chase@sas.com

 

SAS
Source: via Business Wire
Updated  04/10/2006  by company 
Headquarters: Cary, NC
Website: http://www.sas.com
CEO: Dr. James(Jim) Goodnight
Employees: 10,000
Organization: Private
Revenues: $1.68 billion (2005)

SEO Company To Go Public

 

Danish SEO Company Notabene.net To Go Public

Notabene.net A/S (Ltd) is preparing to be listed on First North under the Copenhagen Stock Exchange and to offer new issue of shares for sale at Capitrader.dk

(PRWEB) April 18, 2006 -- Notabene.net A/S (www.notabene.net), which since 1998 has been specialising as providers of consultancy services in respect of online marketing with special focus on search marketing, is prepared to be listed on First North (www.firstnorth.dk) under the Copenhagen Stock Exchange A/S. First North is a new market place for small and medium sized enterprises with growth potential, seeking expansion and development.

Listing on First North

Once officially listed on First North, companies have access to capital, and shares are sold in an open and transparent public market through the same channels and systems as used by the Copenhagen Stock Exchange A/S. Enterprises from all business sectors can become visible on First North and be given the opportunity to develop assisted by various players of the financial world capable of providing capital and financial tools for such enterprises.

Aims of Notabenes.net A/S

Notabene.net A/S operates in a rapidly growing sector where conservative estimates indicate annual average growth rates in the field of search engine markets of more than 20 % and globally and according to Jupiter Research, it is expected that the PPC market alone will account for USD14 billion in 2006. With its very fine accounts, new products and a business plan indicating growth rates in the range of 30-40 % for 2006, Notabene.net A/S is in a strong position. In keeping with its expectations and ambitions, it is the aim of Notabene.net A/S to have its shares quoted in the official list on First North:

- To attract new capital, if required, in connection with future expansions and acquisitions.

- To fix a price for Notabene.net A/S enabling the company to use the market place as a tool for the acquisition of 1-2 enterprises over the next 18 months for the purpose of extending the business areas of the company and improving its income/results.

- Notabene.net A/S will create a more visible company profile in relation to affiliate partners/collaborative partners, customers and prospective acquisition candidates/items.

”During the recent year, we have considered various opportunities for Notabene.net to be included in stock lists in Denmark as well as abroad and have now decided that First North under the Copenhagen Stock Exchange A/S is a good place to start for Notabene.net and a good tool for our future growth strategy”, says Notabene.net CEO, Brian Mertz Pedersen.

Capitrader.dk – Sale of new shares via new Internet-based stock exchange software system!

Notabene.net A/S has concluded a cooperation agreement with G P Børsmæglerselskab A/S, which is owned by the listed company, Capinordic A/S. G P Børsmæglerselskab A/S is to handle Notabene.net’s issue via Capitrader.dk, which is a new Internet-based software system enabling Internet-based issues/subscriptions of shares to be conducted in a manner enabling customers to perform stock exchange introductions, capital increases and pre-subscriptions via the Internet.

G P Børsmæglerselskab A/S is to function as share issuing institute, handle spread requirements and perform work in connection with registration of shares in the Central Securities Depository (VP). Furthermore, Notabene.net has concluded an agreement with GP Børsmæglerselskab A/S in order to become market maker in the share once it is included in the stock list for quotation.

G P Børsmæglerselskab A/S is prepared to deliver a total solution to enterprises, desiring to be included in stock lists or to make capital increases at lower prices than otherwise charged via the normal procedure at Danish banks and other corporate finance houses.

Notabene.net A/S has chosen the firm of accountants, Horwath Revisorerne (http://www.revisor.com/), including Søren Jonassen, State Authorised Public Accountant, as approved advisor in connection with the quotation. Søren Jonassen has wide experience in both national and international stock exchange matters and serves already as the auditor of the company.

Notabene.net A/S expects to be listed on First North in the second quarter of 2006 and on that occasion to offer new shares for subscription in the range of DKK 10 million.

Since Notabene.net A/S in cooperation with G P Børsmæglerselskab A/S offer the new issue of shares via the Internet, it is already now possible to register to the list online, enabling you to receive an e-mail as the subscription of new shares starts according to the principle: first come, first served.

Subscription via http://www.capitrader.dk/tilmeld.asp

For further particulars on Notabene.net, visit: http://www.notabene.net/notabene-historie and on First North, visit: www.firstnorth.dk.

For further information, contact:

Notabene.net A/S G P Børsmæglerselskab A/S 
Nørre Voldgade 82 Kongevejen 118
DK-1358 CopenhagenK DK-2840 Gl. Holte
Attn.: Brian Mertz Pedersen, CEO Attn.: Søren Hansen, Managing Director
Telephone: +45 7027 8089 Telephone: +45 3313 3111
Fax: +45 7027 8086 Fax: +45 3332 3193
Web: www.notabene.net Web: www.gpb.dk

About Notabene.net A/S:

Notabene.net A/S is a Danish online media agency specialising in online marketing­ – with special focus and competence in the field of Search Engine Marketing.

Notabene.net A/S provides value creating solutions resulting in increased turnover, sales and customer recruitment.Notabene.net A/S has been in business since 1998 and has a staff of 25 persons.

About G P Børsmæglerselskab A/S:

G P Børsmæglerselskab A/S was established in 1987 and and has a staff of 12 persons. The company’s primary scope of business is trade and consultancy, especially within the Danish share market. In addition, GP offers a wide range of products for financial services in the field of administration of property and Corporate Finance.

Since its establishment, G P Børsmæglerselskab A/S has been a member of the Copenhagen Stock Exchange A/S, and since 1995 and until OMX’s acquisition of Copenhagen Stock Exchange A/S in 2004 also part owner of Copenhagen Stock Exchange A/S. Furthermore, since 2000 G P Børsmæglerselskab A/S has also been part owner of the Central Securities Depository, where G P Børsmæglerselskab A/S functions as Central Securities Depository Institute, including the right to keep accounts of Central Securities Depository accounts and to issue securities. G P Børsmæglerselskab A/S is a member of the Guarantee Fund for Contributors and Investors. In December 2005, G P Børsmæglerselskab A/S was acquired by the listed financial services company, Capinordic A/S.

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Press Contact: Rasmus Sørensen
Company Name: NOTABENE.NET A/S
Email: email protected from spam bots
Phone: +4570278089
Website: http://english.notabene.net/composite-435.htm

Detection Tool For Click Fraud

 

Click Fraud Detection Tool

Click Fraud Detection Tools increase ROI for pay per click clients.

Pottsville, PA (PRWEB) April 18, 2006 -- Click Fraud is a serious matter, in fact many pay per click clients actually factor in a fraud rate of 20% when allocating their budget. We know this because in some industries this horrific click fraud rate is the norm.

It makes it even more unacceptible when we request a refund when we know it's click fraud by the simple fact that that a click every 12 min and 30 seconds each 12 min and 30 seconds is not a 'normal human click pattern'.

We decided to fight back, but not using the normal pattern of complaining, we decided to find hard evidence.

Internally we built a BETA click fraud detection tool located at ( http://www.tabooclick.com ) and ran some of our clients though the system. The system detects click fraud using several methods. The first and most simple is just by detecting multiple clicks from the same computer, however the tool does not stop there. Tabooclick also does a series of browser checks and other type of pattern checks to see if it's a real human clicking on the ad, or just a spam click fraud bot.

Generally click fraud can be broken down into three distinct groups.

The type of click fraud that an individual clicks on a competitors ad then clears cache and does it again and again. Though this can be a problem, it's by no means the worst.

Automated Click Fraud is the real problem. It's when someone sets up a script that starts clicking on competitors ads to drive down the ROI for pay per click clients. This is a problem when it's your competitor driving down your ROI.

The worst of them all is similar to the automated click fraud, but this could be considered 'click fraud for profit'. It's when a criminal signs up to place pay per click ads on their site and the runs this script though their site. This is the worst of the worst for the fact that not only are they driving up your Pay per click charges, but they are getting paid to do such.

Tabooclick.com does catch the vast majority of this type of fraud, however the system does not stop fraud from taking place, instead it provides you with a report that gives you hard physical evidence to back up your claims to the search engines when requesting a refund. We are actually somewhat shocked that a small firm in Pottsville, Pa figured out how to detect click fraud for the most part, but the search engines didn't.

When we setup the tool for our clients we had to keep refining the process to catch click fraud while keeping legit visitors from having any problems.

We are confident enough to allow others to test the product as long as everyone understands that this product is in BETA meaning that there still are some bugs in the system that could theoretically wipe out any pay per click that is run though the system. So we STRONGLY suggest that use this only for keywords that are rife with fraud and with a budget that you can afford to lose. We are working to refine the product and we need feedback, but we don't need lawsuits so please take heed to the warning that the system is in VERY extreme BETA and please expect some issues to pop up while using the product.

If successful, the report provided should force the search engines to issue you a refund or at least raise red flags for you to see.

As it stands now, tabooclick.com can detect automated click fraud and multiple clicks.

The service is 100% free during the testing period and it owned by Yooter InterActive Marketing ( http://www.yooter.com )

Press Contact: Roger Wehbe
Company Name: YOOTER INTERACTIVE MARKETING
Phone: 570-622-9121
Website: http://www.tabooclick.com

Pixel Website Real Estate Agent Prolongs The Fad

 

Real Estate Agent Pixel Website Similar To Million Dollar Home Page

Take your pick -- Haute Living Magazine is now offering limited spots on one of the ‘haute-st’ new web sites for real estate agents and property seekers called Pickyourrealestateagent.com

Miami, FL  - April 17, 2006 -- Take your pick -- Haute Living Magazine is now offering limited spots on one of the ‘haute-st’ new web sites for real estate agents and property seekers called Pickyourrealestateagent.com

With more than $47,000 pixels sold already in fewer than 90 days, Haute Living’s ‘Pick Your Real Estate Agent” venture is picking off the nation’s finest real estate agents for prominent advertising on what will be the premier site for home seekers nationwide.

“While most other websites are growing in popularity by eliminating the real estate agent from the home search and buying process entirely, Pickyourrealestateagent.com is building relationships with the best real estate agents in the country to actively promote them by specialized regions,” said Seth Semilof, successful co-publisher of Haute Living magazine and Pickyourrealestateagent.com co- creator.

Real estate agents who get in on the action now at Pickyourrealestateagent.com secure their spot on the site indefinitely and spots are limited by region forever. Traffic to the site is growing as word spreads on this unique site that promotes real estate agents nationwide prominently and by state. Visit the site to see what how other realtors in 25 states have already ‘picked off’ their region and secured their spot on the newest site for property seekers looking for the best real estate agent by region. www.pickyourrealestateagent.com.

“Eliminating the real estate agent from the buying and selling process is the latest trend in real estate on the Internet. Sites like Google, Zillow and Craigslist are gearing up to compete for online buyers and are growing in popularity. Pickyourrealestateagent.com celebrates the value of the real estate agent and offers immediate access to specialized realtors all over the U.S.,” said entrepreneurial Haute Living co-publisher Kamal Hotchandani and co-creator of Pickyourrealestateagent.com

As the site grows in popularity and secures real estate agents nationwide, full scale advertising and marketing will begin on the site, growing its daily hits by consumers and spreading the word on the newest place in cyberspace for property seekers from all over the U.S. Real Estate Agents who have already secured spots on the site are investing in the next generation of the home and property purchase process -- a 24/7 meeting place that links realtors to their customers based on their specialty and needs.

Picking off the Competition (About www.pickyourrealestateagent.com) While competitors seek to eliminate real estate agents from the home buying process one by one, www.pickyourrealestateagent.com celebrates and promotes them by offering pixel purchase advertising on its website based on regional specialties. Successful Haute Living magazine publisher’s Kamal Hotchandani and Seth Semilof created this innovative web page to benefit real estate agents Nationwide and property purchasers nationwide by bringing them together by state of specialty/need, but limits advertising by state to eliminate excessive competition and organization. Pick your own region before it’s sold out at: Pickyourrealestateagent.com

Press Contact: Seth Semilof
Company Name: HAUTE LIVING INC.
Phone: 305.961.9956
Website: www.pickyourrealestateagent.com

Law Firm Marketing Web Service Helps Lawyers Earn More, Work Even Less

 

New Law Firm Marketing Web Service Increases Attorneys’ Revenues An Average of 27 Percent in One Year

The Web site delivers money saving and accurate information that easily can be implemented immediately in law practice management. All of the legal marketing management tools on the web site are free and cover topics such as time management and productivity; lawyer marketing online; CTPM model of Internet marketing; how to reduce work hours while increasing revenue; and Hispanic law firm marketing.

Winter Park, FL  - April 17, 2006 -- Law Firm Marketing Coach, LLC (http://www.law-firm-marketing-coach.com) is a new web-based service that is increasing attorneys’ revenues nationwide an average of 27 percent after the first year while they serve their clients better than ever. The Web site delivers money saving and accurate information that easily can be implemented immediately in law practice management. All of the legal marketing management tools on the Web site are free and cover topics such as time management and productivity; lawyer marketing online – including keyword and search engine optimization facts; CTPM model of Internet marketing; how to reduce work hours while increasing revenue; Hispanic law firm marketing; and ethnic attorney advertising.

“The number of lawyers in the U.S. has almost doubled in the U.S. – from 542,205 in 1980 to an astounding 1,104,766 in 2005 – and this number is growing by the tens of thousands annually. Some law firms are aggressively pursuing marketing, but the truth is most of the legal marketing strategies carried out by these attorneys are poorly planned and improperly executed with limited results,” said Henry Harlow, CEO and Founder of Law-Firm-Marketing-Coach.com. “For the first time detailed, step-by-step ‘how to’ attorney marketing is being provided. I am contributing my 40 years of experience in the areas of consultation, training, management, marketing and administration for small businesses, professional service firms, hospitals, and Fortune 500 companies. In addition, the site contains my wealth of knowledge from improving more than 500 attorneys’ marketing and practice management systems over the last seven years.”

The need for Law-Firm-Marketing-Coach.com now is especially important in marketing for law firms since the consumer market is increasingly accessing legal information in ways that do not require an attorney – including Internet legal services. In addition, many jobs for lawyers are being outsourced overseas to countries such as India for one fifth of the cost. However, there is boundless opportunity for law firms to vastly increase revenues, while improving their client services by learning to adapt to change using ethical principles in marketing and management. These detailed principles are provided for free at http://www.law-firm-marketing-coach.com.

“Using Law-Firm-Marketing-Coach.com enables attorneys to become educated consumers if they elect to purchase law firm consulting for legal marketing or decide if they should engage in costly law firm advertising strategies,” stated Harlow. “It’s a one-stop shop for understanding law practice management software and technology, law firm advertising and Internet marketing, cash flow, client development, successful recruitment and staffing, time management, as well as Latino and/or ethnic marketing.”

For more information visit http://www.law-firm-marketing-coach.com

Press Contact: Henry Harlow
Company Name: Law Firm Marketing Coach, LLC
Phone: 888-434-3006
Website: http://www.law-firm-marketing-coach.com

When Webmasters Swarm

 

WebmasterWorld's PubCon Las Vegas Conference Dates Announced for November 14 – 17, Las Vegas Convention Center, USA

WebmasterWorld's Search Engine & Internet Marketing Conference, PubCon, has announced the dates for its Las Vegas Conference, November 14 – 17, 2006. The event is supported by the Industry's leading businesses as speakers, exhibitors, and sponsors.

Austin, TX (PRWEB) April 13, 2006 -- WebmasterWorld's Search Engine & Internet Marketing Conference, PubCon, has announced the dates for its Las Vegas Conference, November 14 – 17, 2006. The event is supported by the Industry's leading businesses as speakers, exhibitors, and sponsors.

Brett Tabke, CEO of WebmasterWorld said, "With so many high-interest topics we'll be returning to our three-day conference format, along with the classic PubCon networking event. It's great to bring together the leading industry speakers and sponsors from the top tier search engines, affiliate managers, SEO and SEM agencies, and related businesses to connect with attendees and to help them develop business relationships. And to do that in Las Vegas, too, fantastic!"

WebmasterWorld's conferences and sessions are for anyone involved in the Search Engine Industry, the Online Advertising Industry, Affiliates, Webmasters, and any business with an Internet presence.

Registration opens from June 2006: http://www.pubcon.com

About WebmasterWorld:
WebmasterWorld is the leading source for Search Engine and Internet marketing news, best practices and educational events. Founded by Brett Tabke, an early '80s innovator in running BBS (Bulletin Board Systems), the WebmasterWorld Forum began in 1996 and is now the largest community of online marketing professionals with more than 2 million posts and more than 100 discussion topics. WebmasterWorld Conference and PubCon events are for thought leaders in search engine and Internet marketing professionals to gather to share best practices in the, design, development, promotion and marketing of their businesses and brands.

For more information about the conference, contact Brett Tabke at 512-231-8107 or brett at webmasterworld.com.

In the UK, contact Neil Marshall Tel: (+44) 118 988 0288 or engine at webmasterworld.com.

For more details about sponsorship and exhibition opportunities contact Strategic Marketing Director Joseph Morin at 512-497-6856 or joe at webmasterworld.com

# # #

Press Contact: Neil Marshall
Company Name: WEBMASTERWORLD
Email: email protected from spam bots
Phone: 0118 988 0288
Website: http://www.pubcon.com

Death Of Search: Sorry, No Results Found...

Socially Searching For The Watercooler

 

by David Berkowitz, Tuesday, April 11, 2006
LONG LIVE PERSONALIZED SEARCH; PERSONALIZED search is dead. The same can be said of social search and vertical search. All three are melding, and a search giant has an opportunity to bring this hybrid technology to the masses.

 

Let's start with the personalization corner of the triangle. I use all the major portals' personalization services, and I'm toying around with some new entrants into the space, such as Findory for personalized news, Windows Live, and Claria's PersonalWeb. These sites almost always direct me to content I would not have found otherwise. Personalization is thus an always-on complement to word of mouth marketing. The technology becomes a more efficient and perhaps even smarter version of that friend or nephew of yours who keeps sending you all the best links.

 

All of this makes me wonder about the prospects for social search. Here, that nephew and a number of your peers are connected through some network, and all of your search results are affected by what others in the network search for. Thus, networks of fishing buddies, jazz musicians, beer aficionados, and shoe lovers will all find different search results coming up for the query "bass."

 

Yahoo has integrated social search components into its My Web 2.0, a tagging and bookmarking tool. My Web users conducting searches will often find links atop the natural results to relevant pages that other My Web users bookmarked. While this may allow some lower-ranking pages to rise to the top, the results aren't necessarily more relevant this way. The people who are doing all this tagging don't necessarily have anything to do with you and your interests.

 

Eurekster has refined its version of social search into the concept of "swickis," in which a blogger or site owner can offer a topic-specific search engine that matches its results to the site content and other searches. The value proposition, however, is strongest for the publisher, as consumers, in the short term, are still conditioned to turn to actual search engines for their searches.

 

To share one final example, Friendster, powered by Eurekster and Yahoo Search, allows users to see what people in their networks are searching for. Yet this is confined to searches within Friendster, and Friendster isn't a search engine. At most, you use Friendster to search for your friends. As for my friends, they're desperate. Three of the top four searches in my network are "true love quiz," "handsome men," and "how to win an ex back." The other one? "Halloween costume." Either my friends really hate paying retail, or Friendster gave up on updating this six months ago. So who's in the best position to do social search right? Social search will go mainstream when it's incorporated into a top-tier search engine's main results. Consider how it would play out with Google, as an example.

 

For Google, social search would involve tying a few pieces together of what it's already doing. Google already personalizes results for registered users based on their previous searches. It could further personalize search results based on groups of registered users-- namely, those on a user's Google Talk list. Now, following this line of logic, assume that this group of registered users is clustered largely around one or two common themes, such as technologists in the Pacific Northwest or Bible Belt NASCAR fans or Binghamton University college students. With personalized search results based on a presumably like-minded community of users, it all starts to resemble vertical search, a concept Eurekster acknowledges about its swickis.

 

To recap, personalized search becomes social search. Social search becomes vertical search. All of this with the goal of making search results more relevant.

 

Yet how much relevance will users be able to stomach? How much will users crave hyper-targeted media at the expense of the communal experience? As personal as the technology gets, the watercooler effect isn't going away. However, people may redefine the watercooler. Instead of caring what 30 million people are reading or watching or listening to, people will start caring about, say, the 150 people in their first degree and the few thousand others one degree further out.

 

If this environment takes hold, with the watercooler evolving into the nexus of who you're in contact with and are likely to come in contact with, then the stage is set perfectly for the emergence of personal-social-vertical search. The biggest question that remains is whether the technology will arise to support the cultural shift, or whether the shift will occur thanks entirely to the technology making it possible.

 

David Berkowitz is director of strategic planning at 360i. You can reach him at dberkowitz@360i.com.

 

Search Insider for Tuesday, April 11, 2006: http://publications.mediapost.com/

 

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Consumers Declare Listing Is Relevant

Relevant Segmentation of Consumer Search: Part One

 

by Chris Copeland, Wednesday, April 12, 2006
FOR TEN YEARS THE SEARCH industry has been built on the concept of keywords. What began in organic search has multiplied many times over in paid search. To many, this means no list of terms is ever too long, and no word ever irrelevant. Why? Because the advertiser only pays when someone clicks, and by clicking, consumers declare that a listing is relevant to their query.

 

But what if their click was not a guarantee of relevancy? What if the consumer had declared marginal interest through the lure of minimal text listings, and not a burning desire to become a brand customer and loyalist? What if the notion of search being a free lunch with costs tied only to interested clickers was, in fact, a myth perpetuated by the engines to bolster revenues?

 

A new study from France notes that Google and Yahoo score virtually the same in the all- important metric of relevance. The study further states the relevancy of search today isn't very good.

 

Google built its reputation on the simplicity and relevancy of its results. Users of search are constantly seeking more relevant information in a faster delivery model. For a study to show that as the market continues to grow in size, the quality of its return product is not increasingly better, is reason alone to give pause.

 

What if the problem wasn't at all related to search algorithms, page rank or the pecking order of placement, but rather to the way we think about search programs?

 

Search marketers espouse the value of "the tail" ad nauseam. They contend the bigger the keyword list--20,000 terms, 100,000 terms or 1 million terms--the more success brands are likely to have.

 

But what if this is a fallacy perpetuated by bid engines and bid tool makers alike? What if the tail in and of itself was not the be-all or the end-all?

 

What if, in fact, the answer to relevant search results lies in the searcher? Instead of a search term being a billboard for a company, it becomes a conduit between user intent and advertiser content. If so, then a new world of behavioral learnings begins to emerge, whereby keyword searches begin to classify users and the suddenly not-so-random way people behave in their searching.

 

What if it was from consumers' behavior that learnings could be derived, segmentation established, and keyword and content generated in order to be successful?

 

What if?

 

Chris Copeland is senior partner/managing director for Outrider, a search marketing firm based in St. Louis and a division of Mediaedge:cia.

 

Search Insider for Wednesday, April 12, 2006: http://publications.mediapost.com/

 

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If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and become a complimentary member.
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We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
(c) 2006 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001

Vendor Invites Interactive Marketing Industry to AdTech

 

Susan Bratton and Rovion Invite Interactive Marketing Industry to AdTech

Converging broadcast and broadband, online video spokesperson technology enables AdTech Content Chair to personally invite visitors to attend the conference.

Owings Mills, MD (PRWEB) April 12, 2006 -- Rovion Inc., the original creator and leading provider of online video spokespersons, has partnered with dmg world media’s ad:tech expositions to promote the company’s upcoming San Francisco conference by using Rovion’s proprietary inPerson technology.

inPerson videos starring ad:tech Executive Chair Susan Bratton will be running on the AdTech website, where Ms. Bratton informs visitors of the upcoming conference, and invites them to register for the two and a half day conference or as an expo only attendee. ad:tech will host its largest exposition to-date centered on the new theme “Connecting Globally: Markets in Motion” April 26 - 28, 2006 at San Francisco’s Moscone Center North.

“People come to ad:tech to learn about new technologies and trends in interactive marketing, so it makes perfect sense for us to partner with this innovative group on this promotion,” said Rovion CEO Len Ostroff. “A personal invitation from the conference’s organizer is hard to beat in terms of adding a personal touch to a website. We think this added layer of interactivity will boost ad:tech’s already unbeatable attendance.”

“We were quite impressed with the Rovion technology and it is a great fit for the ad:tech website,” said Paul Beckley, Show Director. “The inPerson videos are effective without being intrusive and we’re excited to be using this new technology to attract attendees to yet another great conference.”

This promotion follows a successful trial of the Rovion technology by ad:tech sister company iMedia Communications, which employed inPerson to promote the company’s editorial offerings and upcoming conferences earlier this year. During that promotion, 49% of iMedia site visitors watched the entire inPerson video, 3.07 clicked through for more information or to sign up and an astounding 35.74% interacted with the ad. Rovion’s inPerson product suite is a proprietary technology that operates much like the “green screen” technology used for special effects in both motion pictures and television, including virtually every TV weathercast in the US. Rovion brings this magical sensation to life on the Web, enabling its clients to present this unique, innovative and engaging technology directly to their existing and potential customers.

About Rovion
Rovion Inc., headquartered in Owings Mills, MD, is the leading provider of borderless video streaming solutions for web publishers, media organizations, advertisers, and marketers. Rovion's patent-pending inPerson™ technology has revolutionized the relationship between broadcast and broadband, enabling websites to “come alive” with compelling ”out of the box” video messages leading to increased response rates, recognition, retention and revenues.

Rovion’s inPerson™ clients include hundreds of organizations including 1-800-Flowers.com, Arts & Entertainment Television, Barnes and Noble, Best Western Hotels, Comcast, Discovery Store, HBO, Hickory Farms, LasVegas.com, NASCAR.com, NBA, Quicken Loans, Reynolds and Reynolds, Roush Racing, Sears, TV Guide and the WWE. Radio and Broadcast clients include ABC, Clear Channel, Emmis, Granite, Gray, Infinity, RadioOne, Raycom, Scripps, Sinclair, Susquehanna, and Young.

About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London, Shanghai, Sydney and Paris. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

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Press Contact: Warren Pickett
Company Name: AD:TECH
Email: email protected from spam bots
Phone: 415-402-0230
Website: www.ad-tech.com

Undercover Marketing Tactics

 

Advertisers Draw Fire for Using Undercover Marketing Tactics

As advertising has become advertising ad nauseam, and we are forever being pitched to, marketed to, and appealed to by someone trying to sell us something more advertisers are looking at new ways to deliver their message to you. This has resulted in a mix of marketing tactics that are drawing fire. Some are new versions of old techniques and some are very new. Consider that many advertisers are already paying your friends or in some cases even hiring actors to strategically engage you in their product- with or without your knowledge.

(PRWEB) December 4, 2005 -- As advertising has become advertising ad nauseam, and we are forever being pitched to, marketed to, and appealed to by someone trying to sell us something more advertisers are looking at new ways to deliver their message to you. This has resulted in a mix of marketing tactics that are drawing fire. Some are new versions of old techniques and some are very new. Consider that many advertisers are already paying your friends or in some cases even hiring actors to strategically engage you in their product- with or without your knowledge.

If the current trends hold true it’s almost certain that you’ll be the target of “undercover” or “referral marketing” as more companies use undercover marketing and more of your friends will start trying to make a few extra bucks referring people to the products that offer them commissions for making those referrals.

Undercover Marketing

Whether you like it or not, undercover marketing is here to stay. Whether you know it or not, it may already be a part of your life.

Consider this. The last time a friendly tourist asked you to take their picture with an impressive new camera or an attractive woman at the bar said you could buy her a drink; they both may have been “working”. These are examples of what is being called Undercover Marketing. In these examples the company paid people to pose as tourists or bar patrons respectively. The “tourists” job was to show as many people as possible all the features of a new camera that Sony coming out with. The models were paid to look good of course, but you won’t see them holding anything but a Sky Vodka. Not when their “working” anyway.

One of the larger companies in this industry is Big Phat Promotions. They’ve drawn both protest and attention for their unique marketing practices that they now employ in 30 cities across the United States and Canada. The company defends their tactics as "spontaneous" and "virile" approaches to product promotion. Critics however, argue that paying actors to target consumers in these settings is unethical.

Even over seas the New South Wales government has enacted legislation preventing tobacco companies from using similar undercover marketing practices.

Adam Salacuse, CEO and President of Alt Terrain, LLC, a Boston-based agency specializing in alternative promotion services, stresses undercover campaigns should only be used in conjunction with larger, more traditional advertising campaigns. "It is always best to be honest with people and if used properly, alternative marketing can be a unique and relevant experience that the consumer will always remember."

Gary McCarron, Asst. Communications Professor at Simon Fraser University, Vancouver, says the public is already immune to most mainstream advertising and new research indicates that advertising that doesn't seem like advertising, is the new way to reach our jaded minds.

McCarron warns that if advertising becomes so sneaky that it is unrecognizable from the everyday experiences of defenseless consumers, it will damage corporate credibility and the resulting state of distrust could have an extremely negative effect on social interaction.

Referral or Network Marketing
Do the words MLM, Network Marketing or multi-level-marketing ring a bell? These words all describe companies that pay you commissions for referring people to their products.

MLM or Network Marketing is back. The MLM Direct Selling Associate now reports that nearly 75% of all Americans have now used or been presented with a product from a Network Marketing company. The most well known, International, Network Marketing Companies are Amway (now Quixtar), Mary Kay and Life Force International.

The allure of Network Marketing or MLM to consumers is the massive amounts of money that some in the industry claim to make. These companies pay you a commission on all the products you sell. They also pay you commissions on the products that anyone you refer to the company, sells. If the people you refer refer others, you earn commissions on the purchases of those people too.

Sound like a pyramid? There’s a difference. Really. Network Marketing has exploded in the last 20 years since Amway fought their landmark case making and distinguishing the MLM or multi-level commission structure as legal and separate from a illegal pyramid structures.

MLM or Network Marketing companies offer you and your friends of course, commissions for referring people to their products. These companies now se