Writing A F***ing Interesting Press Release
Provides resources, information, and commentary on link building, link popularity, link swaps, link exchanges, one-way links, two-way links, three-way links, text links, anchor text, selling links, buying links, and text link ads.
The Search Marketing Association of North America (SMA-NA), an association for people and companies involved in the study, promotion and practice of search engine marketing is launching a major membership drive beginning August 1, 2005.
San Jose, CA (PRWEB) August 1, 2005 -- The Search Engine Marketing Association of North American, officially launched February 2005 aims to be an open, democratic, and responsible, member-focused trade organization representing the interests of professionals working in the field of search engine marketing. In addition to giving its members an industry voice, the SMA-NA provides a platform to inform and educate the business marketplace of the benefits of search engine marketing. The SMA-NA is proud to stand alongside the SMA-UK and SMA-EU chapters, both launched in 2004.
We are getting a clear message the industry wants and needs an organization to promote and support the welfare and interests of professionals working in the field of search engine marketing, said Ian McAnerin member of the working group committee. The association will be member driven and open to all types of search engine marketing professionals ranging from individuals to the larger search marketing firms. We are actively seeking members from Canada, Mexico and the United States.
The SMA-NA is actively seeking new members and encourages anyone in the search engine marketing industry to apply for membership. Official elections of the Board of Officers is scheduled for early fall 2005 after the membership drive has ended. Only registered members of the organization will be eligible for nominations to the Board and can vote in the election. The working group committee plans on having its membership drive kickoff meeting at the Search Engine Strategies tradeshow in San Jose during August of 2005.
For more information visit http://www.sma-na.org.
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[ Comments: I was very interested to find this group, but in looking over the site, I could not find any information on what my $250 membership fee would be used for and how I would benefit. I will continue to monitor them and hope that some tangible benefits appear. - (hris ]
Pixelbay.Org Breaks All the Rules With Microscopic Ads
Clearwater, FL, (PRWEB) September 28, 2005 -- PixelBay.org, a non-traditional advertising site, which creates internet traffic through the use of the worlds smallest ads, generated a startling amount of consumer interest as throngs of online visitors surged to its site in just the first 24 hours of its operation. Thousands of visitors streamed to www.pixelbay.org after learning about the quirky little ads displayed on the homepage. The site was officially launched on Tuesday, September 27.
Advertiser reaction was just as strong upon learning about how Pixelbay.org intended to draw consumer interest. Within hours of first hearing of Pixelbays unique strategy, dozens of companies were scrambling to confirm ad placement on the site. Pixelbay is banking on its relationships with blogs across the world to get its message out about the worlds smallest ad. The story line is simpleworlds smallest ad versus traditional media giants, a true David and Goliath story.
In Touch Media Group, Inc (ITOUOTCBB), a leading supplier of online marketing services, developed the web site in response to the shift in the internet viewing habits of the public at large. Bob Cefail, Chairman of ITMG, feels that advertising has to change with the times. I believe we should follow the lead of many bloggers who are attracting viewers through creative and contrarian web site content, states Cefail. Advertisers must develop unique ways to compel visitors to come to their sites. This is why I created the worlds smallest ad and am working with the alternative media, such as the blogosphere, to push the word out. Cefail feels that consumer generated media, led by bloggers, are at the forefront of many internet trends.
The micro-ad design seemingly runs afoul of all accepted laws of advertising. Instead of overpowering consumers with imagery and message the little pixel ads, measuring less than a quarter inch by a quarter inch, attract attention because of their tiny stature. Advertising in general has gotten far too serious, warns Cefail. Advertisers should just lighten up and have some fun with a pixel ad. We even developed a cool mascot we call Mr. Pix, who you can find on the PixelBay homepage. This playful attitude regarding advertising is what Cefail feels is the difference between In Touch Media Group and its more traditional industry counterparts.
Businesses can advertise on the PixelBay homepage by buying at least one 10x10 pixel block for US $100, which they can use to display an ad or logo, together with a link to their own site. Pixel ads on the site have included a web site promoting an online fantasy game that is a cross between the stock market and a poker game, currency trading software providers, home owner services sites, blogs, and various small businesses.
Pixelbay is just the beginning of In Touch Medias diminutive ad efforts, pun intended. The company intends to develop other micro-ad sites based on input from individuals involved in the massive multiplayer gaming field. ITOU will be focusing on the needs of internet users ages 18-29 who spend a significant amount of time online. We have a lot to learn from this generation that lives, breaths and eats technology and all things internet, concludes Cefail.
For more information and media inquiries please contact:
Bob Cefail
Chairman, Intouch Media Group, Inc.
(727) 465 0925
About In Touch Media Group
In Touch Media Group (ITOU.OB) is an online marketing and PR firm which specializes in generating website visitors, and customers for its business clients using a combination of effective systems, including search engine advertising, publicity, and other marketing services. The company employs online market research to dramatically increase the effectiveness of search engine advertising, targeted publicity, and strategically placed website advertising.
This announcement contains forward-looking statements. Words such as anticipate, believe, estimate, expect and other similar expressions as they relate to the Company and its management are intended to identify such forward-looking statements. Although the Company and its management believe that the statements contained in this announcement are reasonable, it can give no assurances that such statements will prove correct. Factors that could affect the occurrence of events or results discussed herein are included with those mentioned in the Company's filings with the Securities and Exchange Commission.
Contact:
Bob Cefail
Chairman
In Touch Media Group, Inc.
# # #
Press Contact: Robert Cefail
Company Name: Data Resource Consulting
Email: bob@drcinc.us
Phone: 7274650925
Website: www.pixelbay.org
[ Yeah, lighten up and pay these guys some money...! Too bad they don't really sell single pixel ads. If they did I would have bought a few. If anyone would like some ads like this on a site that has some PR, would like to pay much less, and get traffic NOW please contact us. We'd LOVE to take your money and will take much less of it...! (hris ]
The old I-Search newsletter was the best moderated, best edited, and the best attended search marketing newsletter/discussion list that I had ever seen. LED Digest is of the same quality, but the topics covered are not as focused as I-Search was.
If all the old gang once again participates I am sure SearchReturn will quickly gain the same level of respect and surpass the volume of subscribers of I-Search.
You've only missed one issue as of today, so go to http://www.searchreturn.com/ and subscribe today. If you are interested in search engine marketing and the best discussions with useful information, this will be the place.
From the site:
"Achieve better search engine rankings. Increase your search engine indexing and enjoy super targeted users. Learn what it takes to convert search users. Discover source code samples. Improve your search. Search engine information, actionable tips, expert advice, and publishing services by site owner Detlev Johnson."
(hris
FirstGov.gov to Partner with Vivisimo, MSN on Search
U.S. Government's Official Web Portal to add State, Local, Tribal and Territorial Search along with News and Images
WASHINGTON, Sept. 23 /PRNewswire/ -- Citizens will have easier and expanded access to federal information and services thanks to the powerful new Web search capabilities that will be added to the U.S. Government's official Web portal -- FirstGov.gov, the U.S. General Services Administration (GSA) announced Thursday.
Citizens across the nation, as well as government employees, will benefit from FirstGov.gov's improved Web searching capability. Combining the power of a leading Web search with an award-winning clustering technology, FirstGov.gov will function as the single, swift and efficient source for Americans to locate, identify and utilize information and government services at all levels from local to federal. This Web search capability is available through a contract with Vivisimo of Pittsburgh, Pa., in partnership with Microsoft of Redmond, Wash.
FirstGov will leverage Vivisimo's award-winning Clusty.com search service, incorporating results and features from Microsoft's MSN Search. For example, a search on "nursing jobs" will return results from government Web sites and job listings from USAJOBS, the federal government's official job database. Clusty makes it possible to search government databases simultaneously with MSN Search. FirstGov.gov's approach to government-wide search will provide citizens with unprecedented access to government information from a single source.
This new search strategy provides significantly more services for less than the cost of previous FirstGov search services. The value of the contract is $1.8 million annually, which is nearly half the cost of the current search service on FirstGov.gov. The contract is part of a new Blanket Purchase Agreement (BPA) FirstGov has set up to acquire future Web search services. The BPA has a total value of $18 million over the length of the agreement.
"The enhancements we're unveiling today improve Firstgov.gov's ability to guide citizens through the sometimes-confusing Federal bureaucracy, and translate to simple yet advanced searches of government information and images," said M.J. Pizzella, Associate Administrator of GSA's Office of Citizen Services and Communications. "When President Bush came to Washington, he issued clear instructions for all agencies to use technology to improve citizen access to federal information and services. The improved search engine -- as well as the unique content developed and added to Firstgov.gov after Hurricane Katrina -- move us a step closer to his vision of results-oriented, performance-based government that harnesses technology on behalf of the American public."
Teri Takai, Chief Information Officer (CIO) for the State of Michigan, added, "We recognize FirstGov.gov as the official Web portal and front door to the U.S. government. Here in Michigan, we have worked hard to make it easier for our citizens to access government services and information, and this latest enhancement to FirstGov.gov will go a long way to aid citizens in their search for federal and state government information."
From a local government perspective, David Molchany, CIO of Fairfax County, Va., said, "The ability of Firstgov.gov to search from the U.S. Federal Government through State to Local Governments will be invaluable. This is an excellent example of joined up Government and one that will benefit the customers of government."
FirstGov.gov, the award-winning federal portal, provides government information and services to citizens, businesses and other governments. FirstGov.gov is an integral part of creating a citizen-centric government, keeping in line with one of the five priorities in President Bush's Management Agenda. In addition, FirstGov.gov is part of USA Services, one of the Presidential E-Gov initiatives created in 2003. USA Services delivers information and services to citizens through multiple channels. This includes the Internet, email, telephone, and publication distribution. Last year, USA Services reported 242 million public contacts, of which 5.4 million were through 1-800 FED INFO (for telephone and email), 5.1 million publications were distributed through the Federal Citizen Information Center (FCIC) in Pueblo, Colo., and 202 million were FirstGov.gov.
FirstGov.gov Search will also significantly expand the scope of its government service capability. Currently, FirstGov.gov Search includes an index of approximately 8 million Federal government web pages. Vivisimo, in partnership with MSN, will provide an index that's more than three times larger than the current service, and includes Federal, state, local, tribal and territorial government web sites.
In addition, FirstGov.gov will launch government-wide News and Image search services so citizens will not have to go to individual agencies to find these resources. For example, Federal and state agencies both have image libraries covering Hurricane Katrina. To find Katrina images, citizens have to go to each agency to find ones they want to see. The new image search capability will allow citizens to search across all agency image libraries, so the citizen will have to go only to FirstGov.gov to find all Katrina images from official government agencies.
The new search service includes packages geared toward specific audiences (i.e., kids and Spanish speakers). These two audiences are very important, but existing services for these groups are not enough to meet their needs. FirstGov for Kids on Kids.gov will be enhanced by a more robust "kids only" search engine that will help children, parents and teachers locate kids' appropriate content on government web sites. FirstGov en Espanol on Espanol.gov will offer the same search capabilities as FirstGov.gov, but specifically targeted to Spanish-speaking citizens.
Concurrently with the award of this contract, GSA has signed a BPA with Fast Search & Transfer of Needham, Massachusetts, Gigablast, Inc. of Albuquerque, New Mexico, and Vivisimo of Pittsburgh, Pennsylvania. The BPA enables GSA to easily acquire new search services that are important to citizens, and enhance citizen access to government information. Both the BPA and the first task order are being awarded for one base year and four option years.
GSA is a centralized, federal procurement, property management, policy development and information provision agency, created by Congress to improve government efficiency and help federal agencies better serve the public. In this role, GSA acquires products and services on behalf of federal agencies; plays a key role in developing and implementing government-wide policies; provides services and solutions for the office operations of more than one million federal workers; and encourages a citizen-centric relationship with government by providing a single "point of entry" to the information and services citizens need in a timeframe they can appreciate. This allows citizens to receive accurate, timely and consistent answers and information, and helps federal agencies better respond to citizen inquiries.
Source: U.S. General Services Administration
CONTACT: Mary Alice Johnson of U.S. General Services Administration,
+1-202-501-1231, maryalice.johnson@gsa.gov
Web site: http://www.firstgov.gov/
http://www.espanol.gov/
http://www.kids.gov/
http://www.gsa.gov/
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Yes, search engines are great too, but so are directories. Both should be submitted to and each has different advantages. Here are some as I see them:
Most links in search engines are not seen unless someone brings them up with a query. This means that if one search engine spiders another, many of the sites will not be seen. This can be overcome if the search engine operator "hard codes" some links that will bring up search engine results pages that can then be found.
Directories generally have a list of links to categories that lead at some point to listings. These are easy to spider and is the reason why a small directory may be preferred over a small search engine. If the directory provides a "direct link" then that is preferred over one that may use code to "redirect" to the site. Some avoid directories that do not link directly, since they do not get the benefit of link popularity. I think this is short-sighted since if the directory is or becomes popular, they sites listed should get some good traffic at some point in the future. By listing your site in small directories, you provide them with content, which will attract more visitors, and in return they should send you more traffic as time goes on and the site grows.
I don't like directories that require links back and this is why. They will not get as many listings and will not grow as quickly as those that do not require links or payments. They are limiting their own growth and do not seem to recognize the value of having as much content as possible for their visitors. The exchange of traffic and listings should be considered a "fair exchange" where both benefit from the other. Directory owners may say they need to get links or they need to charge a fee, but I own www.Consultant-Directory.com and the site does quite well from regular ads and some paid text ads that run on the site without having to resort to return links or listing fees.
(hris
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