Next Revolution in Search Engines or Evolutionary Dead End?
Advolution, The Next Revolution in Search Engines, LaunchesAdvolution, the next revolution in search engines, has launched a third-generation search engine and affiliate network that radically changes the underlying economics of search engine marketing.
Scottsdale, AZ (PRWEB) February 28, 2006 -- Advolution (http://www.advolution.com), the next revolution in search engines, has launched a third-generation search engine and affiliate network that radically changes the underlying economics of search engine marketing.
Google and Yahoo have shown that the amount an advertiser is willing to pay to be associated with a search term correlates well with how valuable that listing will also be for the searcher. However, under their pay-per-click systems, advertisers have to pay for every click and are increasingly victims of "click fraud" (competitors clicking on the ads to deplete funds or search engine affiliates clicking on them to make money).
Under Advolution's pay-for-position system, advertisers pay only once to have a listing associated with a search term. Search results are ranked by the dollar amount paid for each listing. In case of a tie, the older listing takes precedence. Advertisers (and searchers) receive the benefit of pay-per-click without having to pay for each click.
Advolution listings are similar to the search results at other search engines, except that with Advolution advertisers have full control over:
* How their listing looks.
* What search terms it is associated with.
* Where it shows up in the search results.
ABOUT ADVOLUTION
Advolution provides a compelling new search engine alternative for searchers, advertisers, and affiliate partners ("the benefits of pay-per-click without the actual pay-per-click"). Searchers receive quality Advolution listings and can also click through for additional results from other search engines. Advertisers free themselves from having to pay for each and every click. An affiliate program with a generous 50% revenue share is also available. Additional information: http://www.advolution.com
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Press Contact: Ed Nusbaum
Company Name: Stealthmode Partners
Email: email protected from spam bots
Phone: 602-999-8866
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posted by (hris @ 12:16 PM
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2 Comments:
Thanks for the post!
As to "evolutionary dead end" - that is part of what we think about pay-per-click ad systems - that they are, in the end, a bad deal for both advertiser and searcher - both in regards to click fraud issues and on the basic economics of having to keep paying and paying and paying and paying for each additional click (which makes the search engines insanely profitable - but comes out of the pockets of all of the rest of us - either directly or indirectly).
On the other hand, with Advolution the advertiser pays only once to have a listing associated with a search term and thus, among many other things, there can be no click fraud.
Much more on this at the Advolution Blog at http://blog.advolution.com
It's so nice to have someone make a comment and not just look to get a free link to their site, Thanks!!
PPC is a very fair system for the most part, except when you have those with deep pockets going up against those with limited budgets. I don't like it, but that's the way of the world in general. Fraud would not be an issue if the secondary distribution had the click incentive removed. That should be a low, flat rate distribution that is paid directly by the search provider, and it would be up to them to distribute ads that will get clicked on.
Conversion tracking is the realy key to making PPC sytems work and most have this in some form.
I like the idea of flat rate advertising, but I think Advoluntion's model of a bidded, one time fee also favors those with deep pockets.
I guess I need to take a closer look to decide what I think about this new system... (hris
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