Pegasus Associates Increases Sales by Focusing on Conversion Rate Instead of Traffic

 

Lighting E-tailer Sees the Light, Increases Sales by Focusing on Conversion Rate Instead of Traffic

Pegasus Associates, a lighting e-tailer, began working with an Internet consulting firm, LunaMetrics, in August 2005. In just five months the efforts of LunaMetrics brought a 55 percent increase in Pegasus’ conversion rate — visitors who become purchasers. Today, Pegasus Associates announced that they hired LunaMetrics, a Pittsburgh internet consultancy specializing in increasing conversion rates through the use of web analytics, to increase the Pegasus conversion rate even more in 2006.

(PRWEB) January 5, 2006 -- Pegasus Associates (http://www.pegasusassociates.com), now celebrating its twelfth year in business, is devoted to unique lighting products such as xenon under cabinet fixtures, halogen display lighting, and T4 microfluorescent light fixtures. The Pegasus site strongly emphasizes lighting terminology, lighting techniques, and thorough information for each lighting product. While sales of lighting products is the first goal of the site, lighting education is a strong secondary goal.

LunaMetrics is a Pittsburgh Internet consultancy that offers web site conversion services designed to increase the number of site visitors who become customers. The company offers five services in this area: analysis, creation of key performance indicators, selection of web analytic software, user testing to determine what the actual experience is, and ultimately, online merchandising to increase conversion rates. LunaMetrics depends on web analytics, and has used analytics extensively in its initial work for Pegasus.

Tom Farin, President of Pegasus Associates, said, “Previously we were focused on driving traffic to our site. Only after we began working with LunaMetrics did we really begin to realize the importance of our keying on our conversion rate. LunaMetrics not only customized SiteCatalyst, the package we are using, creating key performance indicators (KPIs) and dashboards, they also oriented our thinking around our KPIs. Not a day goes by that I don’t look at my Omniture dashboard. Now, we measure, test, measure and roll out.”

Robbin Steif, CEO of LunaMetrics (http://www.lunametrics.com), is confident her company can take Pegasus Associates even further. “Customers love Pegasus Associates,” she says. “I have never seen a company that cares about customer service quite the way that Pegasus does. Their concern about the customer experience translates into the web work that we do, and drives them to implement the changes that the data suggest. Then when we measure the changes and see how many more visitors we have enticed to make purchases, we are all delighted.”

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Press Contact: Robbin Steif
Company Name: LUNAMETRICS
Email: email protected from spam bots
Phone: 412-343-3692
Website: http://www.lunametrics.com